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Cincinnati Zoo Case Study
Florida Tech University

Cincinnati Zoo Case Study

Reviewing the Case Study on page 465 of the text on how analytics help the Cincinnati Zoo know its customers, we are faced with two questions. These questions are as follows: How did the Cincinnati Zoo benefit from business intelligence How did it enhance operational performance and decision making? After reading over this case study, I have come to the prediction that Cincinnati Zoo benefits from business intelligence by first upgrading its information systems to focus more on an alytics and data management standpoint (Laudon, 2014) The Zoo used infrastructure for collecting, storing, and analyzing data produced by business databases, data warehouses, and data markets. By using the partnership of IBM and BrightStar Partners, IBM Cognos Business Intelligence provided real-time analytics and reporting (Laudon, 2014). Through the business intelligence programs, Cincinnati Zoo benefits for a higher profit by sending weather forecast data to the intelligence system to make more accurate decisions about staffing and inventory planning. The enhanced operational performance and decision making of Cincinnati Zoo can be said to be that of a High-velocity automated decision making. These decisions are made readily through the Zoo intelligence system which led the business to dramatically improvements in sales as well as profit gains. The Cincinnati Zoo intelligence solution achieved defining steps for a highly structured decision making business platform.

Reference
Laudon, K. C., & Laudon, J. P. (2014). Management information systems: managing the digital firm (Thirteenth ed.). Upper Saddle River: Pearson Education, Inc..

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