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Management Planning

Ava Thompson Hearvey

MGT/230

October 23, 2012

The Planning function The first Wal-Mart opened in 1962 in Rogers, Arkansas. Wal-Mart has been dedicated to making a difference in the lives of their customers. This business is the result of Sam Walton’s visionary leadership, along with generations of acquaintances focused on helping customers while building the community, and saving money (Wal-Mart.com). This heritage defines the company in terms of who Wal-Mart is and what the company’s goals are today. In 2009 Wal-Mart introduced a plan that was hoped to guarantee that the company would remain the industry leader. Project Impact is based on three strategic initiatives that will improve the benefits to the customer.
The three initiatives are; Save Money, Live Better; Wal-Mart is aiming to keep customers happy and keep them returning to the store. Over the last decade the company had lost customers as they frequented the newer stores of its competitors such as Target. By implementing Project Impact Wal-Mart is renovating its stores in the US by widening the aisles, lowering fixtures, improving signage, and adding natural light to give consumers a store that feels friendlier (Wal-Mart strategic initiatives). Customers are more likely to shop when they feel comfortable.
Goals and Strategies
The first of the three visions is called Save Money, Live Better. This vision has a number

of components that Wal-Mart is following. • Price Leadership – The Company is well known for its “Every Day Low Pricing”, but Wal-Mart’s desire is to give the shoppers a greater value for each product category. By achieving price leadership Wal-Mart hopes to control attempts by other retailers such as Target from gaining market share. • Consumables – This component is an area where

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