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The two major areas that affect Virgin airlines is technology changes in Aircraft efficiency as well as day to day running of the Airline. Airbus A380 gives airlines efficiency due to its ability to transport up 555 passengers per trip. Rival airlines currently use this plane to reduce airport congestion and is frequently used on trip to the United States, which could give them a price advantage in the long run. Technology changes in administration have been plentiful. In June 2008, IATA accomplished the task of having all major airlines paperless by only issuing electronic ticketing, meaning costs to paper and administration were eliminated. Virgin already operates with a young and fuel efficient fleet, with the average plane age of 4.9 years. These newer aircraft reduce fuel consumption by double digit percentages. Constantly reviewing their administration processes will allow them to gain greater understanding how they connect to their customer.

According to the Australian bureau of statistics, there were around 980,800 people who travelled from Australia to the USA, which was a massive increase of 147.5% from the trends in 2005. There is not set age demographic that travels to the USA, but those who would be willing to purchase flights would be from 18-75 years of age. According to Boston Consulting group the millennials are the future of the travel industry, and there will be a decline in the market share of the Baby boomers. Adapting to these community demands will help Virgin better tailor their product to their consumers.

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