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Management

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Submitted By muruganv1977
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1. Should Porcini get into the 'Pronto' format at all?

Yes, Procini can get in to Pronto format. Procini is looking to expand overseas, but option not feasible. So they are looking to expand in the domestic Market. Their Choice is High way travelers looking for table served meals at reasonable price.

Current Highway restaurant are not dine in fast food restaurants. Pronto will offer Dine in experience with more seating options that the competitors and also dine in with no wait time. This is unique in offering.

Procini brand strength will be an added advantage

Unique list of specialized menu for highway travelers at lower price.

This segment of customers is not saturated. There is a potential to grow beyond the industry

2. What are the service components that would enable Porcini's to develop a unique value proposition different from their regular restaurant?

Below are the options for value drivers.

Quality Food:

Innovative recipe,
Fresh Ingredient,
Artful presentation.
Meal Quality

High speed rapid service:

Hiring the right people,
1 week Quality training program,
Wireless technology,
Very Quick service.

Value and Convenience:

Location of choice
Price lower than Procini
Cleanliness of restroom
Restaurant appearance and Cleanliness

3. Which among the three franchising options should Porcini choose to establish the new concept? Calculate cash flows to back your decision.

There are three concepts

1) Company owned and Operate 2) Syndicate 3) Franchise

Option Selected: Company Owned and Operated

Service chain revenue forecasted Growth is 2.5% each year Through 2016.

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