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SWOT analysis is an analytical method, which is used to identify and categorise significant internal factors (i.e. strengths and weaknesses) and external factors (i.e. opportunities and threats) an organisation faces.
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Description When is this method appropriate? Who is it for? Who is usually involved? Main steps Resources Outputs Pros and cons Variations Complementary methods Checklist References

Overall description

SWOT analysis is an analytical method which is used to identify and categorise significant internal (Strengths and Weaknesses) and external (Opportunities and Threats) factors faced either in a particular arena, such as an organisation, or a territory, such as a region, nation, or city.

It provides information that is helpful in matching the firms' resources and capabilities to the competitive environment in which it operates and is therefore an important contribution to the strategic planning process.

It should not be viewed as a static method with emphasis solely on its output, but should be used as a dynamic part of the management and business development process.
When is this method appropriate?

SWOT analysis involves the collection and portrayal of information about internal and external factors that have, or may have, an impact on the evolution of an organisation or business. It generally provides a list of an organisation's Strengths and Weaknesses as indicated by an analysis of its resources and capabilities, plus a list of the Threats and Opportunities identified by an analysis of its environment. Strategic logic requires that the future pattern of actions to be taken should match strengths with opportunities ward off threats and seek to overcome weaknesses.

SWOT analysis is not necessarily a Foresight approach but can be a good starting point for the

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