...To be ‘successful’ a brand needs to establish both points of parity and points of difference with competitors’ brands. A brand is a crucial aspect of any business today due to the increasing competition within many markets. Consumers have a wide range of products and services to choose from yet they are becoming more alike due to trends in technology therefore a brand needs to be more than just a symbol, logo, name or design. In order to gain a competitive advantage, brands are adding other dimensions that create a unique and meaningful identity in consumers’ minds. These brand associations are also known as points of difference. However, some associations are ‘not necessarily unique to the brand but may in fact be shared with other brands’ (Keller, 2012pg44). These are known as points of parity which are functionally similar or equal associations that give consumers no reason against buying a specific brand. However, it is arguable whether a brand needs to establish points of parity and points of difference with competitors’ brands in order to be successful. This paper looks at buyers of competing retailers and their purchase motives, brand differentiation, brand associations, brand salience, brand mantra USE CATERGORIZATION MODEL, IMPLICATIONS FOR BRAND EQUITY MANAGEMENT,,, CATEGORY DOMINATED BY TWO MAINB BRANDS SO EVALUATE POSITIONING OF EACH USING E.G OF TARGET MARKETS AND POPS AND PODS. ALSO DISCUSS NEGATIVELY CORRELATED ATTRIBUTES AND BENEFITS. Another prime example...
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...Managing Hotel Brand Equity Summary: This research article examines what constitutes brand equity in the hotel industry and demonstrates a method for how that brand equity can be measured. It first states that the chief reason for building brand equity as the cornerstone for business success is that it helps offset competition by differentiating the product, allowing brand owners to charge a premium, and fostering customer loyalty. The brand embodies all that the business stands for. A brand’s strength develops over a long period of time, and a strong brand is expensive to create. Managing brand equity is made increasingly difficult by the rapid proliferation of new brands, dramatic increases in media costs, the more extensive and aggressive use of promotions by established firms, and the cost and difficulty of obtaining distribution. Brands are a quick way for hotels and hotel chains to identify and differentiate themselves in the minds of the customers. The favorable or unfavorable attitudes and perceptions that are formed and influence a customer to book at a hotel brand represent the brand equity. A guest’s good experience with a hotel brand builds brand equity, while a bad experience erodes that brand equity. A person does not need first-hand experience with the brand to form an impression of a brand, though, for brand equity is formed among non-users by exposure to media messages or by word-of-mouth. Brand equity is a measure derived from a range of customer-satisfaction...
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...Managing Brand for the long run : Brand Reinforcement and Revitalization Prof. Vikas S. Dole, Lecturer Neville Wadia Institute of Management Studies & Research, Pune- 01 Email: dolevikas@gmail.com, Mobile: 09764823924 Abstract: A strong brand is a powerful driver of sales, profit and shareholder value. That’s why market value of fortune companies is more in intangible assets. Even the most popular brands face the danger of getting lost unless they reflect the changing customer preferences. Managing brand over period of time is a big challenge for the marketers today. Brand Proliferation is the order of the day. Rigid brands can become irrelevant in the face of changing priorities and changes in competitive market. Marketing Environment is continuously changing. Change in consumer behavior, Competitive strategies, technological changes and other aspects of marketing environment is making work of brand managers challenging. In this article, the author has tried to discuss tactics for brand reinforcement and revitalization to manage brand for the long run. Keywords: Brand, Reinforcement, Revitalization, Extension, Repositioning, Awareness. Managing Brand for the long run: Brand Reinforcement and Revitalization A strong brand is a powerful driver of sales, profit and shareholder value. That’s why market value of fortune companies is more in intangible assets. Even the most popular brands face the danger of getting lost unless they reflect the changing customer...
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...Submitted To Mahbub Hossain Course: brand and product management American International University – Bangladesh (AIUB) Submitted By Khan Samara Salsabeel #07-09162-2 . | | Mr. Mahbub Hossain Course Instructor Brand and Product Management, sec-A Subject: STARBUCKS CORPORATION: Managing high growth brand. Dear Sir, We are grateful to you for giving us the chance to work on this case study. We would also like to express gratitude to you for your gracious cooperation and valuable guidance for preparing the report. Sincerely, Khan Samara Salsabeel (07-09162-2) Sadia Rezwana (07-09013-2) Kazi Masum (08-09933-1) Mohammad Abdul Kader (08-11783-2) In 1971, Seattle entrepreneurs Jerry Baldwin, Gordon Bowker and Zev Siegl first opened Starbucks in Pike Place Market. At that time, Country’s major coffee brands were engaged in price war, therefore they were forced to use cheaper beans in their blends to reduce costs. As a result there was a decline in coffee consumption. To harness the potential of the gourmet coffee trend in the Seattle area, the founders of Starbucks experimented with...
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...ADVERTISEMENT IN MANAGING THE BRAND EQUITY OF CARBONATED DRINKS AMONG GENERATION-Z Dr. Nishakant Ojha1 ABSTRACT Companies spend large amount of their money on building brand equity. This study explores the relationship between advertising and brand equity. The purpose of this study is to how advertisements of carbonated drinks acts as stimuli in influencing purchase decision of generation-Z. It also explores the role of electronic media in advertising. Data for the study has been collected by using the survey method using convenience sampling and Judgment Sampling among Generation-Z i.e. respondents born in 1989 - till 2000s respondents in Jalandhar and Phagwara city, Punjab. The reliability of data was established using Cronbach’s coefficient Alpha. The data reduction technique of factor analysis was used for introspection of data. KEYWORDS Advertising, Brand Equity, Effective Medium, Generation Z etc. INTRODUCTION The prime goal of every business organization is to build strong brand equity (Keller and Lehmann, 2006). The biggest thrust behind the buying habits of consumers is brand equity. Brand equity is defined as the value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent. It provides an advantage of larger margins, greater intermediary cooperation and support, and brand extension opportunities (Delgado-Ballester and Munuera-Alemán, 2005). According to Aaker’s theory brand, equity has various dimensions as brand Loyalty...
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...Manager’s Job in Context Contents Introduction……………………………………………………………………………………3 The organization……………………………………………………………………………… 3 Job Description of a manager in an organization......................................................................4 Organizational Structure...........................................................................................................6 Internal and external interactions of Managers.........................................................................8 Recommendation......................................................................................................................9 Conclusion...............................................................................................................................10 References...............................................................................................................................10 Introduction Organizations can be considered as a system which consists of a numerous number of people who coordinate and work together to achieve the common goal. Organizational behavior is the set of actions performed by the individuals or the attitudes of the individuals in a particular organization. For a manager it is very essential to study and understand the organizational behavior as it will assist him to identify and correct problems, establish necessary changes etc. Management or managers plays a vital role in organizational behavior and in achieving...
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...1 ANNUAL REPORT 2014 Table of contents ABOUT THE COMPANY Letter of Transmittal Corporate Information Milestones Board of Directors and Management Brand Values Products 3 4 5 6 -8 9 10 OPERATING RESULTS Summary of Key Operating & Financial Data 11-12 AGM & COMPANY PERFORMANCE Notice of 35th Annual General Meeting Chairman’s Message to Shareholders Report of the Board of Directors 13 14 ANNUAL REPORT 2014 15 - 19 1 Table of contents COMPLIANCE REPORT Corporate Governance Compliance Report 20 - 38 FINANCIAL RESULTS Auditors’ Report to the Shareholders Statement of Financial Position Statement of Comprehensive Income Statement of Changes in Shareholders’ Equity Statement of Cash Flows Notes to the Financial Statements Unit-wise Working Result Schedule of Non- Current Assets Certificate on Review of financial statements PROXY FORM 39 - 40 41 - 42 43 - 44 45 46 - 47 48 - 80 81 - 82 83 - 84 85 ANNUAL REPORT 2014 2 Letter of Transmittal December 6, 2014 Esteemed Shareholders Bangladesh Securities and Exchange Commission Dhaka Stock Exchange Limited Chittagong Stock Exchange Limited Registrar of Joint Stock Companies and Firms Dear Sir or Madam, Subject: Annual Report for the year ended June 30, 2014 It is our pleasure to inform you that the 35th Annual General Meeting of Olympic Industries Limited will be held on Wednesday, December 24, 2014 at 10:00 AM at our 2nd biscuit factory premises at Lolati, P.S. Sonargaon, District...
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...maintenance, safety, and pollution control. BACKGROUND OF FIRM: Theo Verdin, a Belgium Farmer, as an offshoot of his dairy business, founded Euroland Foods S.A in the year 1924. Theo paid great attention to product development and marketing, and because of his close attention to detail the firm had grown steadily over the years. The company had gone public in 1979, and by 1993, was listed for trading on the London, Frankfurt, and Brussels exchanges. In the year 2000, Euroland Foods S.A had approximately EUR1.6 billion in sales. Ice cream accounted for most of the company’s revenue, at 60%, yogurt was at 20%, and the remaining 20% of sales was divided up equally between bottled water and fruit juices. Euroland Foods S.A leading brand name was “Rolly”, which was represented by a fat dancing bear in farmer’s clothing. The company’s main product in ice cream had a loyal base of...
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...Corporation (EPIEC) . From there he gained a lot of working experience and knowledge which made him to success in his business later . Business Motivation and starting One of the motivating factors was his father’s dream of his establishment in the society and another factor was after the independence of Bangladesh Aminul Islam realized that a new country has been born, therefore, a lot of construction will be needed for the development of the country and that is when he came up with the idea of Project Builders Limited. He proposed the idea to three other recent BUET graduates and they agreed to start with this new business. After the death of one of the partner and other two sold their share currently Aminul Islam is the only Managing Director and Chairman of Project Builders Limited. Vision The vision of Project Builders limited is to make quality constructions and make a strong infrastructure development of the country. Mission Construction of important structure and projects and to become the number one construction builder in Bangladesh. Initial Finance The company was initially started with four partners along...
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...bearing industry. Thus, the worldwide success story of the ball bearing begins in Schweinfurt.Later, 1883 is officially declared the year in which the company was founded. 1896Friedrich Fischer applies for permission to build a new plant near the train station in Schweinfurt – a step towards a new industrial dimension. The new plant produces 10 million balls per week. The company is incorporated one year later. On 29 july 1905, the FAG brand was registered with the patent office in Berlin. The registered trademark FAG, which stands for Fischers Aktien-Gesellschaft, is protected in over 100 countries today. In 1909 Georg Schäfer takes over the “First Automated Cast Steel Factory, previously Friedrich Fischer, AG“ (“Erste Automatische Gußstahlkugelfabrik, vormals Friedrich Fischer, AG“) The Schaeffler Technologies AG & Co. KG (also known as Schaeffler Group respectively Schaeffler Gruppe inGerman) is a privately owned major manufacturer of rolling element bearings for automotive, aerospace and industrial uses. In Germany, the main brands of the Schaeffler Group – INA, FAG and LuK – are marketed by Schaeffler Technologies AG & Co. KG and LuK GmbH & Co. oHG. Business of the Company Rolling And Plain Bearings * Deep grove ball bearing * Angular contact ball bearings * Single row angular contact ball bearings Linear Rolling Bearings And Linear Plain Bearings * Monorail guidance system * Roller monorail guidance system * Ball monorail guidance...
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...RETAIL FOOD GROUP is a leading Australian retail food brand manager, franchisor and wholesale coffee roaster. It designs, develops and manages franchise systems and is the intellectual property owner and manager of the following retail and coffee brands: Donut King, Michel’s Patisserie, Brumby’s Bakery, Esquires Coffee Houses, bb’s cafe, Evil Child, Roasted Addiqtion and Barista’s Choice. For the 6th consecutive year since Listing (in June 2006), Retail Food Group continued to deliver enhanced performance and record outcomes for stakeholders. NPAT and EPS 6 year cumulative annual growth rates (cagr) of 35.8% and 24.2% respectively, reinforces Retail Food Group as an enterprise with franchise systems, business model and revenue streams capable of significant growth. NPAT Core NPAT EPS (Basic) 30 30 25 25 20 20 15 15 10 DPS 10 5 0 5 FY07 FY08 FY09 FY10 FY11 ($m) Revenue 140 FY10 FY11 0 ($m) FY07 FY08 FY09 FY10 FY11 FY08 FY09 FY10 FY11 (cents) Net Operating Cashflows Adj. Revenue 120 25 80 20 60 15 40 Net Debt Reduction 30 100 (cents) 10 20 0 5 FY07 FY08 FY09 FY10 FY11 ($m) FY10 FY11 0 ($m) FY07 FY08 FY09 FY10 FY11 ($m) Outlets Network Sales 700 600 1200 500 1000 400 800 300 600 200 400 100 200 0 FY07 FY08 FY09 FY10 FY11 ($m) 0 FY07 FY08 FY09 FY10 FY11 FY10 FY11 ($m) ...
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...carried out in Malaysia and Hong Kong. Industry Trend and Development Going forward, we still firmly believe that issues relating to size and brand power will continue to be the predominant competitive features that businesses in the retail fashion industry have to address. Shopping malls, both new and existing ones, are getting larger, and the stores located within them are also expanding in size. The newly-opened Berjaya Times Square and Ikea Store can attest to that. And given the continuing proliferation of brands and the numerous communication channels that exist, it will get increasingly tougher to reach, secure and retain customers. In this chaotic and rapidly evolving market environment, brands, properly and smartly managed, will provide the stability needed to drive growth and market share. Flashback |1971 |Began operations as Hwayo Garments Manufacturers Company, a sole proprietorship carrying out the manufacturing | | |of ladies garments and wholesaling of the finished products to departmental stores. | |1973 |Expanded into the trading of textiles. | |1975 |Entered the retail industry with the company's pioneering brand : PADINI. | |1981 |The brand VINCCI was created to market ladies shoes, bags, belts and other accessories. | |1987 |Children wear...
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...Red Herring is a preliminary prospectus which a company files with Security and Exchange Commission (SEC), before going for an initial public offering (IPO). This prospectus contains most of the information regarding the company's operations and functioning, but does not include important details of the issue such as its share price and the number of offered share. The term "red herring" is derived from the bold disclaimer in red on the cover page of the preliminary prospectus. Red Herring is a registration process in which documents are files with SEC, but this prospectus is yet incomplete because SEC has to make it effective. This prospectus is not the final statement of company, it may be changed. During this period of registration, the company is not allowed to sell and offers the securities until and unless the registration statement becomes effective by the SEC. In this prospectus there is no mention of price and number of share issue. The red herring prospectus tells about the business of the company, its proceedings, market potential for doing business in their products and services, financial statements, details of key persons in the company, major shareholders, pending litigation, etc. After registration statement became effective, final IPO price and issue size of shares is informed. The lead time of registration statement is about 20 days, after this date the registration statement becomes effective. It is required to mention that SEC has not approved the...
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...at 3:00 p.m. N I S S A N E L G R A N D I N F I N I T I F X 3 7 R E N A U L T M E G A N E R S CONTENTS 02 03 05 09 10 14 17 25 27 28 31 Corporate Information Business Divisions Report of the Board of Directors 8 Years Financial Highlights Profile of Directors Corporate Social Responsibility Report Corporate Governance Statement Internal Control Statement Other Statements and Disclosures Audit Committee Report Daily Share Price & Volume Traded on Bursa Malaysia Securities Berhad 33 Financial Statements 133 Ten Largest Properties of the Group 134 Shareholders’ Statistics 137 Notice of Annual General Meeting Form of Proxy CORPORATE INFORMATION Directors Dato’ Tan Heng Chew Executive Deputy Chairman and Group Managing Director Dato’ Ng Mann Cheong Senior Independent Non-Executive Director Dato’ Haji Kamaruddin @ Abas bin Nordin Independent Non-Executive Director Seow Thiam Fatt Independent Non-Executive Director Siew Kah Toong Independent Non-Executive Director Dato’ Khor Swee Wah @ Koh Bee Leng Executive Director Ling Ou Long @ Ling Wuu Long Executive Director Ho Wai Ming Executive Director Audit Committee Company Secretaries Yap Bee Lee Chang Pie Hoon Registered Address 62-68 Jalan Ipoh 51200 Kuala Lumpur Telephone : (03) 4047 8888 Facsimile : (03) 4047 8636 Website : www.tanchong.com.my E-mail : tcmh@tanchong.com.my Registrars Tricor Investor Services Sdn Bhd Level 17, The Gardens North Tower Mid Valley City Lingkaran Syed Putra 59200 Kuala Lumpur...
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...BATA INDIA LIMITED (CIN: L19201WB1931PLC007261) Board of Directors Mr. Uday Khanna Chairman and Independent Director Mr. Rajeev Gopalakrishnan Managing Director Mr. Ranjit Mathur Director Finance Mr. Kumar Nitesh Managing Director - Retail (since May 21, 2014) Mr. Jack G. N. Clemons Non-Executive Director Mr. Jorge Carbajal Non-Executive Director Mr. Akshay Chudasama Independent Director Ms. Anjali Bansal Independent Director (since May 21, 2014) Mr. Ravi Dhariwal Independent Director (since May 27, 2015) Mr. Shaibal Sinha Non-Executive Director (since May 27, 2015) Mr. Atul Singh Independent Director (upto May 21, 2014) CONTENTS Page No. Notice 3-15 Financial Highlights 16-19 Directors’ Report 20-36 Extract of Annual Return-Form No. MGT-9 37-46 Report on Corporate Governance 47-62 Secretarial Audit Report-Form No. MR-3 63-65 Auditors’ Report Balance Sheet Statement of Profit and Loss Cash Flow Statement Notes to the Financial Statements Statement regarding Subsidiary Companies Share Price Movement (1985 to 2014-15) Auditors’ Report on the Consolidated Financial Statements Notes to Consolidated Financial Statements Proxy Form 66-71 72 73 74-75 76-107 108-110 111 113 114-149 — Audit Committee Mr. Akshay Chudasama Chairman Mr. Uday Khanna Member Mr. Jack G. N. Clemons Member Mr. Jorge Carbajal Member Ms. Anjali Bansal Member (since May 21, 2014) Mr. Ravi Dhariwal Member (since May 27, 2015) Mr. ...
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