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Managing Financial Resources

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MANAGING BUSINESS BUSINESS ACTIVITIES TO ACHIEVE RESULTS | [Type the document subtitle] | | MBATAR | | ANN MBURU | 4/15/2014 | |

Enhancing Competitive Advantage: A Case Study of Emirate Airline
Insert Surname MBURU ANN
Insert Course Title
MBATAR
Insert Course Code
Insert Date
15-4-14
Insert Lecturer’s Name

Table of Content
Introduction………………………………………………………………………………. 3
Objectives of the study…………………………………………………………………… 4
The proposed corporate strategy of Emirate Airline…………………………………... 4
Recommendations………………………………………………………………………… 10
Conclusion………………………………………………………………………………… 11
References………………………………………………………………………………… 12

Introduction
The Emirates Airline which is a part of the Emirates Group is presently one of the main airlines in the Middle East. In one week, the airline has close to two thousand two hundred flights traversing across the United Arab Emirates and Dubai. The airline’s head offices and coordination centre is strategically located in Dubai. Other than its supremacy in flight operations in the Middle East, the Emirates Airline is known to serve the longest flights in the entire world. The airline was established after the collapse of Gulf Air in 1985 and is wholly owned and run by the government of Dubai, a constituent country of the United Arab Emirates (UAE) group. Its main activity is offering commercial transportation services which is sub divided into four categories namely: - international which entails providing commercial transportation services amid continents, National which offers transportation services within the United Arab Emirates, Regional which operates within a specified geographical region; usually short haul flights, and Cargo category which involves transportation of goods from one region to another (Porter, 2011).
In the recent past, the airline has experienced tremendous growth

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