Table of Contents 1.0 Introduction 2 1.1 Definition of crowd funding 2 1.2 The history of crowd funding 3 1.3 Objectives of Research 4 2.0 Review of literatures 5 2.1 Awareness about crowd funding mechanism 5 2.2 Legal Challenges 8 2.2.1 Navigating the Prospectus Rules 8 2.2.2 Information Requirements Often Overlooked 8 2.2.3 Role of Crowd funding Platforms and Further Considerations 8 2.3 Finance Challenges 9 2.4 Interest rate 10 2.5 Success factors 11 2.5.1 Crowd funding fit 12 2.5.2 Realistic pricing 12 2.5.3 Building trust 12 2.5.4 Media expertise 12 3.0 Methodology 14 3.1 Introduction 14 3.2 Research approach qualitative 14 3.3 Sampling strategy 14 3.4 Data collection 14 3.5 Data analysis approach 16 3.6 Interview questions 16 3.7 Validity and reliability 16 4.0 Findings 17 5.0 Conclusion and Recommendations 23 5.1 Conclusion 23 5.2 Recommendations 23 6.0 Bibliography 25

1.0 Introduction
1.1 Definition of crowd funding
Crowd funding is a way for businesses, organizations and individuals to raise a fixed amount of money via the Internet, the purpose of the money refers to amount of efforts by different entrepreneurs, such as business cultural, social responsibility, and for profit. The funding of one company was drawing on relatively small contributions from many investors, and without standard financial intermediaries. In one of the whole published overviews of the topic, Schwienbacher & Larralde (2010) define crowd funding as “Crowd funding is an open call, essentially through the Internet, for the provision of financial resources either in form of donation or in exchange for some form of reward or voting rights in order to support initiatives for specific purposes”.

Crowd funding has another meaning which is in the concept of crowdsourcing, it is the broader concept for individual to make