Using technology in targeting customers:

For Kudler to remain competitive in any new services, it needs to re-examine their use

of technology.

The technology can be used as a tool by which orders can be placed within the online

community close to the store. Orders can be placed ahead of the time for a pick up with

the location of the catering business.

Online consumers tend to be better educated, younger, and more affluent than the

general population, which makes them a potential market.

Frequent customer program can be initiated or a direct response when their food is ready

for pick up must also be used to encourage internet order placing. The frequent customer

program would be used as an incentive for consumers who will totally depend on this

service of catering for them.

Kudler will be positioned as a place to interact with others interested in exceptional

quality foods for entertaining and everyday use. This will also be done via emails to the

various clients that provided their email address for various recipes from Kudler.

Impact Using Local Organic Growers:

Kudler has made a decision to use local organic growers as some of their suppliers for

produce. With a decision to implement a catering service, Kudler has the opportunity to

up sale its services and products by emphasizing the use of the freshest, natural whole

foods available for the catering function. There is such a growing trend for organic

natural foods.

The need to use the local organic growers in relation to the catering service seems like a

good combination. Some of the items they will purchase for sale can in turn be converted

quickly to ready made meals that can be sold that day, this reduces the rate at which

vegetables can decay but makes more food available on the catering side of the business.

The number of request to the local growers in relation to their sales should match each

other for any to be really left unless planned to be left so as to use for other food

preparation.

References:

Chase, R. B, Jacobs, F. B & Aquilano, N. J. (2006). Operations Management for

competitive advantage (11th ed.), (pp 1-11). The McGraw-Hill Companies.

Kerin, Roger A, Hartley, Steven W & Berkowitz, William R. (2006). Marketing .

(pp 1-38). The McGraw-Hill Companies.

The University of Phoenix website: www.ecampus.phoenix.edu