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Managing the Dragon

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Submitted By chrisortega
Words 2172
Pages 9
Cristopher Ortega
Prof. Ye-Sho Chen
GBUS 4040
February 11, 2014

Assignment 1: Managing the Dragon by Jack Perkowski

Terrebone Economic Development Authority(TEDA) is the company I chose to talk about and elaborate on China business field. In the article “Bringing a Taste of Louisiana to China While Stimulating Business Back Home” by Gordon Curry we can identify the purpose, mission and services this company provides. This business is about a company with headquarters in Louisiana specializing in the seafood industry, while at the same time searching and exploring for new economic opportunities abroad.
TEDA has a great opportunity to establish quality relationship with China, which will be beneficial and convenient since China is a rising economic country and we have to take advantage of that increasing our connections. The main idea is to bring the attention of the Chinese to work on a number of projects, in other word bringing foreign investment. Creating a reciprocal relationship with them so that they can benefit as well as the company itself. Projects include exporting Louisiana seafood to high-end Chinese restaurants, hotels and grocery stores.

TEDA is an organization with straightforward goals, which can be found in their online website www.tpeda.org/Goals. The main focus of TEDA is the seafood industry but they are open to other industries to expand, become a big business and enhance competitive advantage with the local community as well as internationally. TEDA wants to increase sales and exportation, they will have to look for a way were they could reach the maximum amount of possible consumers, different target markets. Not only that, they look forward to bring investment from China to improve the seafood industry, being one of the finest in shrimping and oyster production, therefore building a reciprocal beneficial relationship with

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