...CASE 4.1 Manchester United Soccer Club Nicolette Larson was loading the dishwasher with her husband, Kevin, and telling him about the first meeting of the Manchester United Tournament Organizing Committee. Nicolette, a self-confessed "soccer mom," had been elected tournament director and was responsible for organizing the club's first summer tournament. Manchester United Soccer Club (MUSC) located in Manchester, New Hampshire, was formed in 1992 as a way of bringing recreational players to a higher level of competition and preparing them for the State Olympic Development Program and/or high school teams. The club currently has 24 boys and girls (ranging in age from under 9 to 16) on teams affiliated with the Hampshire Soccer Association and the Granite State Girls Soccer League. The club's board of directors decided in the fall to sponsor a summer invitational soccer tournament to generate revenue. Given the boom in youth soccer, hosting summer tournaments has become a popular method for raising funds. MUSC teams regularly compete in three to four tournaments each summer at different locales in New England. These tournaments have been reported to generate between $50,000 and $70,000 for the host club. MUSC needs additional revenue to refurbish and expand the number of soccer fields at the Rock Rimmon soccer complex. Funds would also be used to augment the club's scholarship program, which provides financial aid to players who cannot afford the $450 annual club dues. Nicolette...
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...OCCUPATION: Soccer Player * BIRTH DATE: May 02, 1975 (Age: 38) * PLACE OF BIRTH: Leytonstone, London, England, United Kingdom * Full Name: David Robert Joseph Beckham * AKA: David Beckham * ZODIAC SIGN: Taurus Quotes "If you had told me as a young boy I would have played for and won trophies with my boyhood club Manchester United, proudly captained and played for my country over 100 times and lined up for some of the biggest clubs in the world, I would have told you it was a fantasy. I'm fortunate to have realized those dreams." – David Beckham « prev1 / 4next » Early Years Born on May 2, 1975, in Leytonstone, London, England, to parents Ted Beckham, an appliance repairman, and his wife Sandra, a hair stylist, David Beckham was the family's only son. A middle child between two sisters, Beckham grew up with parents and siblings who were committed fans of Manchester United, England's legendary soccer franchise. At an early age, Beckham showed his own promise as a footballer, winning the coveted Bobby Charlton Soccer Schools National Skills competition at 11 years old. His talent soon caught the notice of Manchester United team officials, who asked him to try out for the club's youth league. By the age of 16, Beckham had left home and was playing for United's training division. Two years later he made the club, and by 1995, he was a full-time starter. World Wide Star Beckham wasted little time in making a splash on the English soccer landscape. The...
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...Work Breakdown Structure Of Manchester United Soccer Club BY MD. ZABER TAUHID ABIR MD. ZABER TAUHID ABIR 0|Page Answer To the Question No 01: Work Breakdown Structure (WBS) Manchester United Soccer Club Case Study Manchester United Soccer Club The Soccer Tournament Tournament Rules Arranging Playground Finding Sponsors Referees & Artists Final Ceremony Selecting Players Playground Rules Contacting Local College Field Design Playing Equipment Selecting Sponsors Collecting Fund Qualified Referees Hiring an Artist Television Coverage Rewards Basic Soccer Rules Game Schedule Entry Fees Examining the Field Hiring the Field Field Dimension Viewer’s Gallery Player’s Shade Goal-Posts Main Referee Sideline Referee Designing T-Shirts Designing Sweatshirts Trophy for Wining Team Man of the Tournament Best Goal Soccer Balls for playing MD. ZABER TAUHID ABIR 1|Page Detail: The major deliverables for the project and a draft of the work breakdown structure for the tournament is as follows: 1. Manchester United Soccer Club “The Soccer Tournament” 1.1. Tournament Rules 1.1.1. Selecting Players 1.1.2. Playground Rules 1.1.2.1. Basic Soccer Rules 1.1.2.2. Game Schedule 1.1.2.3. Entry Fees 1.2. Arranging Playground 1.2.1. Contacting Local College 1.2.1.1. Examining The Field 1.2.1.2. Hiring The Field 1.2.2. Field Design 1.2.2.1. Field Dimension 1.2.2.2. Viewer’s Gallery 1.2.2.3. Player’s Shade 1...
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...CASE STUDY I.2 Manchester United: still trying to establish a global brand Manchester United (abbreviated as ManUtd, www.manutd.com) has developed into one of the most famous and financially successful football clubs in the world, being recognized in virtually every country, even those with little interest in the sport. Real Madrid has displaced ManUtd from the pole position in Deloitte’s football money league. The list, which has been running for the last 9 years, identifies the top 20 clubs in terms of revenue. The top five in 2008 were: Real Madrid with 3365.8 million, Manchester United (3324.8 million), FC Barcelona (3308.8 million), Bayern Munich (3295.3 million) and Chelsea (3268.9 million) (Deloitte, 2009). Having won the Premier League and Champions League in 2007/08, United would have overtaken Real Madrid at the top of the Deloitte Football Money League had it not been for the depreciation of the pound. The top 20 clubs now generate more than three times the combined revenue of the clubs in the first Money League publication in 1996/97. The most valuable US sport teams, the National Football League’s Washington Redskins and baseball’s New York Yankees, are both worth somewhat more but more than any US sports team, ManUtd has built a global brand. Since the mass commercialization of football in 1992, Manchester United has unquestionably been the team to beat. In the past 16 seasons, it has collected 10 Premier League titles, four FA Cups and two Champion League trophies...
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...Manchester United Soccer Club Group members: Hamza Shakir (13124) Saad Nasir (13113) B.E (Telecommunication) Course: Engineering Management Instructor Name: Muhammad Junaid Asshad Dated: 12th of May, 2012 MANCHESTER UNITED SOCCER CLUB ------------------------------------------------- CONTENTS 1. INTRODUCTION……………………………………………………4 2. SITUATION ANALYSIS……………….4 3. QUESTIONS\ANSWERS…………………………..10 4. CONCLUSION & RECOMMENDATIONS 5. REFERENCES ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- 1. INTRODUCTION: Manchester United Football Club is an English professional football club, based in Old Trafford, Greater Manchester, that plays in the Premier League. Founded as Newton Heath LYR Football Club in 1878, the club changed its name to Manchester United in 1902 and moved to Trafford in 1910. The 1958 Munich air disaster claimed the lives of eight players. In 1968, under the management of Matt Busby, Manchester United was the first English football club to win the European Cup. The current manager, Sir Alex, has won 24 major honors since he took over in November 1986. Manchester United has won many trophies in English football, including a record 19 league titles, a record 11 FA Cups, four League Cups and a record 19 FA Community Shields. The club has also won three European Cups, one UEFA Cup Winners'...
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...street soccer court then knocking it into the goal leaving the opponent frustrated there is unspeakable pride and joy emitting from the core of my heart. How this fine young man has grown from a novice soccer player just three years ago to a forwarder that instill fear to defenders who have to mark him. A elusive player who pass his opponent with ease and elegant he can match the highest standard of the land. The fond memories of the time we spend together still lingers in my mind. Bringing him to the movies, watching him fight with his sisters still sits in my mind. When he is younger, he never kept still and even climb out of the cradle that is meant to restrain him. That is when he is only two years old and that time nearly got a spanking from his grand mother. The coolest transformation is his hair. It uses to be always gelled and groomed into the "curry puff" look that is the trademark look that signifies his childhood days. Curry puff is a local snacks that has ultra ordinary puff when fried. Youth has robbed away that and reinstall a new image to befit the modern time. The "anime" type spike hairstyle is now the replacement. Skinny jeans with a smart tee shirts is the order of the day when he needs to go for a outing. While I would prefer him to be in long sleeved shirt and a business pant, his peer may feel out of place with this sort of strange outfit. Our favorite chat always centered on his favorite Barclay Premier League Club Chelsea and my Manchester United...
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...David Robert Joseph Beckham, OBE[2] (born 2 May 1975)[3] is an English association footballer who plays midfield for Los Angeles Galaxy in Major League Soccer,[4] having previously played for Manchester United, Preston North End, Real Madrid, and A.C. Milan, as well as the England national team, for which he holds the all-time appearance record for an outfield player.[5] Beckham's career began when he signed a professional contract with Manchester United, making his first-team debut in 1992 aged 17.[6] During his time there, United won the Premier League title six times, the FA Cup twice, and the UEFA Champions League in 1999.[6] He left Manchester United to sign for Real Madrid in 2003, where he remained for four seasons,[7] clinching the La Liga championship in his final season with the club.[8] In January 2007, it was announced that Beckham would leave Real Madrid for the Major League Soccer club Los Angeles Galaxy,[9] signing a five-year contract with them on 1 July 2007. While a Galaxy player, he spent two loan spells in Italy with Milan in 2009 and 2010. On 20 November 2011, he joined an elite group of players to have won three league titles in three different countries, when Los Angeles won their third MLS Cup.[10] In international football, Beckham made his England debut on 1 September 1996, at the age of 21. He was made captain from 15 November 2000[11] until the 2006 FIFA World Cup finals,[12] during which he played 58 times. He earned a much-publicised hundredth...
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...Tute 4 (Wk 8/9) Case 6 - Manchester United Case (p.572-590). 1. What should Gill’s strategic priorities be for Manchester United? In particular, should the primary focus be on financial performance or team performance? There is a direct correlation between team performance and financial health and growth as a brand. The primary focus needs to be the team success, without this there is no financial standing, the brand would simply wither. Having said that the priority is the team success built in order to maintain success, there needs to be ongoing investment in the high performance facilities and coaching and admin staff. The key strategy can be developed by assessing the environment that Man U operate in. There is no other sporting brand as big, particularly in Asia. So why not invest heavily in this area. It’s generally cheap to develop in China and Korea so it might be worthwhile setting up satellite training facilities to develop future talent. The main point is to continue developing the strength of the brand.. That is to win football matches and do so in a high profile and well-resourced manner. 2. In terms of team capabilities, why has Manchester United been so successful on the pitch during the 14 years up to 2009? What role has Ferguson’s leadership played in this success? It’s the science of marginal gains. Man U, have been lead by a very smart operator that has focused on fine-tuning every detail of the operation. On the pitch, Alex has demanded every player...
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...Manchester united has a ahigher Manchester united is believed to have a higher corporate social responsibility than most of football clubs. It is the most successful football clubs in the UK. Its goal is to build corporate communities by motivating, educating and inspiring the future genrations. Compared to gilligham fc, in the last 5years , it has established cohesion projects that target young people.it uses the appeal of football to offer young people a safe environment and help them develop their potentials in football. According to (United, 2013), Manchester football club aims to reduce crime cases by providing op[opportunities for youth involvement, encouraging personal development through volunteer works, promote active participation in other sporting activities as well as football and educate young people about making the right lifestyle choices. It started its community cohesion with a project developed by the premiere league and metropolitan police. Since then it has developed short and long term projects that suit the needs of communities. There is identification of participants as young as 8 to 19years old who have very little home stability, are unemployed or are surrounded by poverty. The project operates We currently operate 6 separate cohesion projects that cover 13 sessions of a 2-3 hour duration for 48 weeks of the year. The sessions operate in the evenings and weekends when other services are not available and when the need for diversionary activities is at...
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...there is a question that every football fan argues on. “Who is better, Lionel Messi or Cristiano Ronaldo?” Messi and Ronaldo are two of the most gifted and skillful footballers on the planet. The former is an Argentinian, who plays for his national team and Spanish club, FC Barcelona (Brach). The latter is a Portuguese, who plays for his national team and another Spanish club, Real Madrid C.F (Mitra). Ronaldo used to play in England for Manchester United before moving to Real Madrid. At that time the two weren’t compared to each other much. Messi was regarded as a huge young prospect who had a lot of potential to become a super star in the future, coming from Barca’s youth academy “La Masia” (Levinsky), while Ronaldo was an already established star in an amazing Man United squad, winning the prestigious Ballon D’ Or award in 2008, which is an award that recognizes a player as the best in the world for that particular year. It was the year 2009 that sparked the rivalry between the two when a Messi inspired Barcelona team defeated Ronaldo’s Man United team 2-0 in the final of the Champions League, the largest club competition in the world. It was that year, Ronaldo moved to the capital of Spain; Madrid to join Real Madrid, Barcelona’s arch rivals. Later that year Messi won the Ballon D’ or and announced himself on the big stage as the world’s current best player (The Telegraph). Two of the best players, playing for two-world class teams, in the same league and were guaranteed to face...
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...Introduction The entertainment and sport industry is mainly relying on customer relationships in the value creation process and it gives a potential differential point from the other competitors by recruiting the best players. Soccer is popular and profitable industry and its competitive advantage is created by mainly the human capital such as players, coaches, managers and other technicians. Even though soccer is mostly considered as a hobby by many people, soccer clubs are actually organizations that have organizational structures as similar as any other. These organizations have Human Resource Management (HRM) that is responsible for recruiting, selecting and providing additional support for their employees such as trainings, wage, and benefits. HR management in entertainment and sport industry is a very specific topic because they usually deal with the recruitment of very talented people connecting them with the brand of the soccer organization and as well as the marketing strategy. The combination of HR, marketing and brand management is giving the competitive advantage of the soccer team. (Taylor T., 2008) In order to represent the importance of HR strategy I have chosen Manchester United because they are experiencing significant changes in their success and strategy on the field due to the retirement of their coach Alex Ferguson that has managed the team for 27 years and the responsible manager for recruiting players David Gill. The current situation is a proof...
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...8 PERIPHERAL PRODUCTS 9 MANCHESTER UNITED IN ITS ENVIRONMENTS 10 NETWORK 10 GENERAL ENVIRONMENT 12 INTERNATIONAL ENVIRONMENT 13 MANCHESTER UNITED’S FINANCIAL SECTOR 14 DISCUSSION 16 SOCIAL STRUCTURE 16 YOUTH POLICY 100% SUCCES? 17 STRUCTURAL CHANGE 17 SUCCES CRITERIA 18 NEW MANAGER, NEW STRATEGY 18 NEW MANAGER, SAME STRATEGY 20 STAKEHOLDERS AND SUCCES 20 CHANGE OF GENERAL ENVIRONMENT 21 CONCLUSION 21 LITERATURE 22 INTRODUCTION The choice of Manchester United as subject for our report arose on a mix of our initial interest in the club and its interesting and very unique business perspective; this led us to the assumption that through the case given and the literature available we would be able to provide a thorough analysis followed by a critical and pointed discussion. The following sub questions were made in order to answer this comprehensively – As the organizational structure is a part of Ferguson’s era: - What are the strengths and weaknesses of Manchester United’s structure - How can a possible change of social structure effect Manchester United - How can a change of social structure and strategy effect Manchester United Sir Alex Ferguson has led the team to its enormous success since he was recruited from Aberdeen in 1986. (Grant, 2006, p.583), and is now seen and respected as being the worlds most successful manager of all times. His personality and management style has transformed Manchester United into the organization it is...
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...Soccer and Money A paper submitted to Webber International University in partial fulfillment for the Bachelor of Science degree in Business Administration By: Vicente Munoz Date: April 15, 2014 Course: English Composition II Semester: Spring 2014 Instructor: Dr. Nancy Davis 1. Introduction: My paper topic is money involved in soccer. I want to make everyone realize how big soccer is. How much money it moves and the most interesting is why the club pays that much money for a player. It involves hundreds of years of history and honor on a soccer pitch. I want to explain the basics of soccer, the different competitions and where it is play. Every summer are transferring players to other teams for a crazy amount of money. Why is this team paying that much money? I would like to explain why the club is paying, what he will make with that player and how much revenue the club will make. All this apart for the trophies, victories, new idols and icon on the city. 2. FIFA ( Federation International Football Association) FIFA was founded on May twenty first on 1904, in Paris with the purpose of have an organization of the world biggest sport, football (soccer). One of the biggest purposes is to expand the sport and to increase the popularity on an international environment. The FIFA headquarters are established in Zurich, Switzerland. The...
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...Chusheva Anna, 1307 Case about David Beckham 1) What were the reasons for his success as an endorser? What values did he signify as a brand and what were the advantages that the companies who used him obtained? Main reason for success as an endorser is that David Beckham was a great football player with a lot of trophies; he is famous because of his perfect skills and special style of playing. He played for Manchester United which is one of the most famous team all around the world, which is also important. Moreover, David Beckham had good looks, charisma and social lifestyle, so-called paparazzi lover. Media showed him as the icon of youth and always reported everything that was happening in his life. In addition to this he was a good character - a family-oriented person, always showing up at the events with his beautiful wife Victoria and their sons. That is important to many people in different countries, when star and all of his family is handsome and photogenic. Values: successful stylish family man. He does not smoke, drinks very little and shows his commitment to his family. He was a trendsetter for a long time - whatever he did immediately became a trend (clothes, hairstyles, brands he choose etc). One more value for people who loved him all around the world is that he reached everything by himself – from being an ordinary boy in a working-class family -> he became the richest footballer. Advantages for company: Everything that...
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