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Mang Marketing Course Project Milestone 3

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Milestone 1-3

Social Networking at Disney

DeVry University

Fall 2011

Social Networking at Disney
-------------------------------------------------
Milestone 1

Problem:
Is social networking actually working? Costs of using social networking are almost free, but with the increasing popularity, this is now a full-time position(s). Are the costs worth the return in investment?

Approach:
Milestone 1 will focus on Walt Disney World Parks, Disney Cruise Line, and Disney Vacation Club’s social networking on Facebook. I will review their posts during the first part of November, and give my opinion on the best, average, and worst posts based on the number of likes. I will also analyze each of those posts with the stats, and my opinion if it is a good business decision for social networking.

Methodology:
Disney posts many postings on Facebook each day. First we will focus Walt Disney World Parks use on Facebook. Walt Disney World (WDW) consists of four parks, (Magic Kingdom, EPCOT, Hollywood Studios, and Animal Kingdom), and two Water Parks (Typhoon Lagoon and Blizzard Beach).
Next we will focus on Disney Cruise Line (DCL) which consists of four cruise ships (Disney Wonder, Disney Magic, Disney Dream, and Disney Fantasy (sets sail March 2012)).
Third we will focus on Disney Vacation Club (DVC), which is similar to a timeshare. DVC consists of 11 resorts. Of the 11 resorts, there are seven are at Walt Disney World (Bay Lake Tower at Disney’s Contemporary Resort, Disney’s Animal Kingdom Villas, Disney’s Saratoga Springs Resort & Spa, The Villas at Disney’s Wilderness Lodge, Disney’s Beach Club Villas, Disney’s Boardwalk Villas, and Disney’s Old Key West Resort). DVC has a resort at Disneyland Park in Anaheim, CA, named The Villas at Disney’s

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