...Taken place in a Hispanic and Latino neighborhood located in Chicago, Sandra Cisneros's The House on Mango Street centers around the main character Esperanza. Esperanza explains her life growing up through vignettes that she writes. She shows her struggles such as not having the perfect house, or no one pronouncing her name correctly. She shows her strengths too such as making new friends and learning in school. All of these have shaped her identity but, through stories Esperanza has created her identity as a writer. To begin with, one of the ways that writing stories has shaped Esperanza's identity is being able to express herself. " I make a story for my life, for each step my brown shoe takes... I like to tell stories. I am going to tell you a story about a girl who didn't want to belong"(109). When Esperanza writes you can see that she can be herself without feeling insecure. She describes the person she wants to become and who her parents want her to become too. She can identify who she is by her writing style and how she portrays herself throughout her stories. In all, Esperanza has the ability to freely express herself through her stories....
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...Huntington drive. I stopped on the red light and was thinking about what to get when I got to Genki living. After I stopped at a red light I turned right onto Baldwin Street. As I got onto Baldwin Street I passed through so many bright vivid lights of many restaurants. After passing by the bright beam lights of the cars I got to small plaza. I crammed my car into a small parking space and got off from the car. When I got out from car I was welcomed with a bright red, white, and green neon sign. There are many restaurants surrounding the cafe. Few Chinese restaurants and yogurt shops are surrounding the Genki living. As I got to the entrance and through the glass walls I found my friend sitting under a tree that is inside the café. As I opened the glass door employees welcomed me with loud “hello”. I was happy to see my friend, so as soon as I got inside the café I yelled her name and hugged her really tight. It was her first time there so I introduced the manager of the café to her. My friend, Jessica, really liked the environment of the café. We decided to get a dish called Onamiyaki, Taiyaki and two-mango slush. We...
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...Malayan region (Mukherjee, 1997). Mango is now recognized as one of the choicest fruits in the world market for its excellent flavour, attractive color and delicious taste. It has medium calorific and high nutritional values. Carbohydrate content in ripe mango pulp is 16.9% (Salunkhe and Desai, 1984). Besides, mango contains appreciable quantity of provitamin A, vitamin C and soluble sugar (Samad et al., 1975). The unripe fruits contain nearly 50% more vitamin C than the ripe ones and in mineral content, mango holds an average position among fruits and in containing iron, unripe mango is the first and ripe fruit, about the 16th position among all major fruits (Hossain, 1989). The fruit has really of immense value in respect of money and prosperity. In Bangladesh it is called as “King of the fruit”. Due to certain limitations of soil and climate conditions, the mango grows better in some selective areas of Bangladesh. The leading mango growing districts are Nawabgonj, Rajshahi, Rangpur, Dinajpur and Kushtia. It is grown over wide geographical areas particularly in India, Pakistan, Brazil, Mexico, the Philippines, Malayasia, Indonesia, Thailand, Burma and Srilanka. It has gained popularity in Egypt, South – East Africa, Hawaii and Northwest Australia. Producing 9.64 million tons of fruits from an area of 1.17 million hectare, India is the single largest producer of mangoes with approximately 66% of the world mango production (Jacobi et al., 2001). Mango ranks third among the tropical...
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...Corn Integrated Pest Management Integrated Pest Management (IPM) is a holistic approach to monitoring pest lifecycles and prevalence in farmer’s fields to determine the best pest control methods to protect crop yield potential in the current and following growing seasons. IPM is a continuum of pest management evaluations, decisions, and controls that encompass pest lifecycles and prevalence, agronomic practices such as crop rotation, seed selection, soil management, and timely use of pesticides to minimize pest damage and protect environmental resources. Red Root Rot a Late Season Disease of Corn * Roots and basal stalk tissue infected with red root rot characteristically have reddish-pink, rotted roots. * Stalks are weakened and susceptible to lodging. * Premature plant death is common and can occur quickly and yield losses can be as high as 15-20%. * Genetic resistance to red root rot is uncommon and breeding for disease resistance is difficult. Management Management options are limited. Crop rotation with a non-host such as soybean can provide some control.1 Genetic resistance has been difficult to incorporate into corn products, although the rate of disease development varies greatly between corn products. Research on inheritance of disease resistance indicates that it is a polygenic trait with additive gene action, which has complicated breeding efforts.1 Environmental stress during the season may contribute to disease infection and severity...
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...An Assignment On Marketing Plan on Igloo Ice cream Course Name: Marketing Management Course Code: BBA 2310 Section: C Prepared For: Jannatul Mawa Nupur Assistant Professor Marketing Northern University Bangladesh Prepared By: Rashid Ahmed Raihan BBA 120204715 Date of Submission: Saturday, 17December, 2013 1. INTRODUCTION The recent trend towards maintaining a solid platform by adding novelty imposes a challenge for majority ice cream companies in particular those, which are trying to conform their services to international standards in an erratic business environment. Igloo, believes in ensuring long-term existence by being profitable, successful and sustainable. They, very keenly take on customers’ advice, try and amend as well as add new dimension to their business in order to ensure survival in this highly competitive industry. This strategy has enabled them to successfully withstand the challenge to remain competitive with the leading edge technologies as well as products and maintain a remarkable market share of 63%. In comparison its major competitor Polar occupies a 24% share of the market followed by Savoy with a 10%, Kwality 2% and others 1% of the market share. Hence, from here conclusion can be drawn that Igloo commits in providing value added products, demonstrating the business’s commitment to use resources optimally. 1.2 OBJECTIVES: 1. To give an insight to the company and the product line. 2. To analysis the marketing...
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...a | Synesthesia | | | Name | 3/10/2012 | | Abstract Intermingling of different modalities simultaneously making the person feel different senses at a time is what synesthesia is. In the late 19th and 20th century, synesthesia has become a hot topic for research in psychological field. The research process is undergoing renaissance. About 100 years ago, people were unable to understand the cause behind these synesthetic conditions. With the advancement in science and neural technology, the interest in the research of this area has gain momentum. The major problem in synesthetes is that they generally do not expose their feelings in front of everyone due to some kind of inferiority complex. While some person feel this as a gift. Some major hypothesis has been found out which aims to explain the whole fundamentals of synesthesia. Some of them are NS Hypothesis and CMT Hypothesis. However, synesthesia is just a condition and it should not be confused as a disease, disorder or a syndrome. A synesthete can easily sustain his life like a normal people do. Contents 1. Introduction………………………………………………………………………………03 2. Experiences………………………………………………………………………………04 3. Primary Researches………………………………………………………………………04 4. Nature of Synesthesia……………………………………………………………………05 5. Modern Research and Findings………………………………………………………….05 6. Synesthesia and the Art of Comparison…………………………………………………06 7. Conclusion……………………………………………………………………………….07 ...
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...PHILIPPINE FLORA AND FAUNA Flora and fauna refer to plant and wildlife, respectively. The indigenous plant and wildlife of a geographical region is often referred to as that region’s flora and fauna. Both are collective terms, referring to groups of plant or wildlife specific to a region or a time period. For example, the flora and fauna of a warm region may consist of tropical to warm-temperate vegetation and exotic species of birds. By definition, flora is a word of Latin origin referring to Flora, the goddess of flowers. Flora can refer to a group of plants, a disquisition of a group of plants, as well as to bacteria. Flora is the root of the word floral, which means pertaining to flowers. Fauna can refer to the animal life or classification of animals of a certain region, time period, or environment. Fauna is also of Latin origin. In Roman Mythology Fauna was the sister of Faunus, a good spirit of the forest and plains. The flora and fauna of any given region is usually explained in biological terms to include the genus and species of plant and animal life, their preferred growing or breeding habits, and their connection to one another in the environment as well. In addition to geographical groupings, environment also helps further classifications of flora and fauna. For example, aquatic flora andfauna of a region refers to the plant and animal life found in the waters in or surrounding a geographic region. FLORA Garden Plants and Flowers By Johnamendall (see also Flowers...
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...AMUL “THE BRAND OF INDIA” A Marketing Study Report An insight into the integrated marketing strategy behind the iconic Indian brand with the longest running ad-campaign. ACKNOWLEDGEMENT We would like to express the deepest appreciation to our Project guide and mentor Dr. S K Jain, Delhi School of Economics, who has the attitude and substance of a genius: he convincingly conveyed a spirit of adventure in regard to project, and an excitement in regard to teaching. Without his guidance and persistent help this project would not have been possible. We express our warm thanks to all the group members who worked as a team and helped each other through the project for consistent enthusiasm and encouragement. We are indeed grateful to entire Department of Commerce for providing the best of help to complete the project by constant reminder for the deadlines and understanding the urgency of sometime extending the same. Table of Contents Chap.No. | Topics | Page No. | CHAPTER 1 | INDUSTRY & COMPANY PROFILE | 5 | CHAPTER 2 | PRODUCT SPECIFICS | 13 | CHAPTER 3 | SUPPLY CHAIN | 25 | CHAPTER 4 | PRODUCT PROMOTION | 32 | CHAPTER 5 | DATA ANALYSIS | 35 | CHAPTER 6 | MAJOR COMPETITORS | 40 | CHAPTER 7 | Challenges faced by Amul | 43 | | Conclusion | 45 | | References | 46 | | Annexure | 47 | EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have good knowledge of the potential of a particular...
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...RETAIL MANAGEMENT ASSIGNMENT A COMPARATIVE STUDY ON SHOPPERS STOP & WESTSIDE SUMMIYA SAIFY 08PG198 Marketing - A Indian Retail Sector The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof. It was estimated that India will have over close to 50 million square feet of quality retail space by the end of 2007. The growth in mall space has been over ten fold in four years: from about 2 million square feet in 2002 to 28 million square feet in 2006. The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion. Key Drivers Changing Demographic profile Rising income levels Increasing Middle class consumption growth Real Estate Boom Technology Fluidity Exposure to international trends Challenges Human resource Technology logistics Market Information and Presence Investments Overview of Retailing in India The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion (source: India Retail Report 2007). Food and grocery...
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...This research aims to analyze and evaluate the perception that each of the 3 strongest Juice brands carry – Shezan All Pure, Fruitien and Nestlé Fruita Vitals. A survey was conducted of a 100 respondents in Islamabad to assess the Perceived and Actual Value of the said brands. The methodology and the findings are elaborated in this research paper. Consumer Brand Perception A comparative study of consumer Brand Perception of Shezan All Pure, Fruitien, Nestlé Fruita Vitals BBA – 2k11 – B Abeera Ahmad – 91 0|Page Mohammad Ibrahim Khan – 19 Zain Ul Abideen – 45 Contents 1. Acknowledgements .................................................................................................. 3 2. Executive Summary ................................................................................................. 4 3. Introduction............................................................................................................. 5 I. Shezan International Limited: ............................................................................. 6 II. CitroPak Limited ............................................................................................... 8 III. Nestlé Pakistan Ltd ......................................................................................... 10 4. Literature Review ..........................................................................
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...Company profile Akij Food and Beverage Ltd. “Brings Quality in Life”. 1. History: Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth $ 70 million& is funded by the parental company Akij Group. AFBL started its production at 400 bph in the carbonated soft drinks line and 300 bph in the juice line. In a span of one and a half years we have increased our capacity to 1800 bph. At present our capacity; one is at the ground breaking rate of 1900 bph. So in approximately three years time our capacity has increased three folds. During this same period most of our brands became either number one or are almost on the verge of becoming number one in their respective categories. Most of our machineries have been imported from world famous brands as Krones, Tetra Pak, Alfalaval, Sipa, and Husky to achieve the best quality. The history of Akij Group stretches back to later part of the forties. In its infancy, the Group started in humble way with jute trading which was known as the golden fiber of the country, earning highest amount of foreign exchange. Akij Group's ceaseless efforts with dynamic management and support from our numerous clients have led our Group in diversifying its business activities. In the second phase, the Group...
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...Bicol University College of Social Sciences and Philosophy Daraga, Albay Philippines: It’s Cultural Elements Prepared by: Christian M. Baleta Lyka A. Madrid Jhomarisse Mijares AB English 4-A A. Introduction Official Flag Comprehensive Maps (Philippines at Day, Night and Political maps) FACT FILE ABOUT THE PHILIPPINES | OFFICIAL NAME | Republic of the Philippines | FORM OF GOVERNMENT | Republic with two legislative bodies (Senate and House of Representatives) | CAPITAL | Manila | AREA | 300, 000 sq.km (115, 830 sq.miles) | TIME ZONE | GMT + 8 hours | POPULATION | 92,681,453 (2008 estimate) | POPULATION DENSITY | 264.5 per sq.km (685 per sq.mile) | LIFE EXPECTANCY | 70.8 years (2008 estimate) | OFFICIAL LANGUAGES | Filipino, English | OTHER LANGUAGES | About 87 indigenous languages | LITERACY RATE | Total 96.3 percent (2005 estimate) Female 96.2 percent (2005 estimate)Male 96.3 percent (2005 estimate) | RELIGIONS | Roman Catholic (83%), Protestant (9%), Muslim (3%), Buddhist and Other (3%) | ETHNIC GROUPS | Malay (95.5%), Chinese (1.5%), Other (3%) | CURRENCY | Philippine Peso | ECONOMY | Services (48%), Agriculture (42%), Industry (10%) | GNP Per Capita | US$1,050 | GROSS DOMESTIC PRODUCT (GDP in U.S.$) | $117.6 billion (2006) | CLIMATE | Tropical with wet season June to November | HIGHEST POINT | Mount Apo (2, 954 m, 9, 692 feet) | LARGEST CITIES (BY POPULATION) | Quezon City 2,390,688 (2005 estimate)...
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...Company profile Akij Food and Beverage Ltd. “Brings Quality in Life”. 1. History: Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth $ 70 million& is funded by the parental company Akij Group. AFBL started its production at 400 bph in the carbonated soft drinks line and 300 bph in the juice line. In a span of one and a half years we have increased our capacity to 1800 bph. At present our capacity; one is at the ground breaking rate of 1900 bph. So in approximately three years time our capacity has increased three folds. During this same period most of our brands became either number one or are almost on the verge of becoming number one in their respective categories. Most of our machineries have been imported from world famous brands as Krones, Tetra Pak, Alfalaval, Sipa, and Husky to achieve the best quality. The history of Akij Group stretches back to later part of the forties. In its infancy, the Group started in humble way with jute trading which was known as the golden fiber of the country, earning highest amount of foreign exchange. Akij Group's ceaseless efforts with dynamic management and support from our numerous clients have led our Group in diversifying its business activities. In the second phase, the Group went into manufacturing...
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...Consumer Behavior towards Ice creams: A perspective on Kwality Walls Contents 1. History of Ice creams 3 2. Stages of Consumption 3 3. Market Analysis 4 3.1. Ice cream industry in India 4 3.2. Challenges 6 3.3. Future growth prospects 6 4. Attitudinal factors: Ice creams 7 5. Company background 8 6. Short-term and Long-term Memory factors in Ice cream 10 7. Maslow’s Hierarchy 10 8. Competitors 11 9. Recent Developments in Ice cream industry 12 9.1. Effect on Kwality Walls 13 10. References 14 1. History of Ice creams Ice cream's origins are known to reach back as far as the second century B.C., although no specific date of origin or inventor has been undisputedly credited with its discovery. We know that Alexander the Great enjoyed snow and ice flavoured with honey and nectar. Biblical references also show that King Solomon was fond of iced drinks during harvesting. During the Roman Empire, Nero Claudius Caesar (A.D. 54-86) frequently sent runners into the mountains for snow, which was then flavoured with fruits and juices. Over a thousand years later, Marco Polo returned to Italy from the Far East with a recipe that closely resembled what is now called sherbet. Historians estimate that this recipe evolved into ice cream sometime in the 16th century. England seems to have discovered ice cream at the same time, or perhaps even earlier than the Italians. "Cream Ice," as it was called, appeared regularly at the table of...
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...Rain Garden Handbook for Western Washington A Guide for Design, Installation, and Maintenance Rain Garden Handbook for Western Washington A Guide for Design, Maintenance, and Installation JUNE 2013 Funding for this project was provided by the Washington State Department of Ecology through the Municipal Stormwater Grants of Regional or Statewide Significance program, Grant No. GG12015. Curtis Hinman, Washington State University Extension, served as the principal author. Kitsap County managed the project. Acknowledgements Principal Author Curtis Hinman Washington State University Extension Faculty, Green Stormwater Infrastructure Specialist and Green Stormwater Infrastructure Program Lead Advisory Committee and Contributors Teresa Brooks Peggy Campbell Michael Carey Mindy Fohn Dan Gariépy Erica Guttman David Hymel Marilyn Jacobs Colleen Miko Zsofia Pasztor Mandi Roberts Bob Spencer Kitsap Conservation District Snohomish County City of Tacoma Kitsap County Washington State Department of Ecology Washington State University Extension, Thurston County Rain Dog Designs Rain Dog Designs Washington State University Extension, Kitsap County Innovative Landscape Technologies; Edmonds Community College Otak, Inc. Seattle Public Utilities Editing, Sizing Tool Development, and Graphic Design Marissa Chargualaf Cheyenne Covington Finis Ray Mandi Roberts Neil Schaner Mark Shelby Sharlene Sherwood Otak, Inc. A special thank...
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