Manic Panic has successfully become the pioneer of punk by taking advantage of key macroenvironmental forces: technology, demographic, and natural. Tish & Snooky’s Manic Panic NYC provides beauty products and accessories to a niche in the young adult market and was America’s first punk boutique. Tish and Snooky’s Manic Panic is a company that has made social media a priority. They’ve been using Facebook (currently 185,317 likes) Twitter (11.3k followers) and Instagram (194k followers) for marketing their line of hair dye and cosmetic products. The company tries to target people who use their product or are thinking about using Manic Panic. On Twitter, they reach out to people who are followers of the stores that carry them, such as Hot Topic and Sally Beauty. They ask for pictures of customers after they used the dyes and enrage posting on their Facebook and Instagram pages. Capitalizing on the social media craze of the Millennials and Generation Z and adapting to the ever changing marketing environment helped Manic Panic succeed. They try to engage their followers with content that gets them involved. They utilize polling questions concerning their products to spark the customers interest and get them to be interactive. Poll questions such as “Which celebrity has the best pink hair?” have gotten incredible feed back online. Their Instagram platform is their most popular platform and the company routinely posts photos of customers using their products in cool ad unique ways. In the process of engaging the customer it creates loyalty. By having a relationship and by creating loyalty Manic Panic’s sales will be on the rise in the long term. People of all ages and backgrounds use Manic Panic so there is not one specific demographic. They have been liked by so many different people, old, young, small-town and celebrity. Manic Panic relies on the word of mouth as their advertising. Using their social media platforms to get the word out on new products or promotions have helped them amount their success. Manic Panic also has award winning environmental standards. In December of 2014 PETA2 voted the revolutionary Manic Mixer Pastel-izer as the Best Cruelty Free Hair Product of 2014. Honoring them with their 2nd Libby award, PETA loves Manic Panic hair products because all the ingredients are guaranteed 100% vegan and are tested on celebrities not animals. Since the product's release in early 2013, pastel-ized Manic Panic colors has been the #1 hairstyle trend seen on celebrities and fashion models, and even on the streets. Comparing Manic Panic and Vera Wang would show similar paths to success. While their product is different all owners remain integral and involved in their companies operations. Both companies embrace mass market strategies trying to appeal to all demographics. Both utilize social media as a necessary staple to not only engage with their customers but also advertise. Vera Wang is a champion of social media platforms Facebook (1,025,413 likes) Twitter (827k followers) and Instagram (954k followers). The company routinely posts candid photos of customers on their wedding days as well as a plethora of celebrity clientele wearing the brand. Vera Wang appeals to all demographics with a three-tiered retail strategy of selling through luxury, mid-priced and discount stores. Both Manic Panic and Vera Wang have greatly succeeded operating in today’s macroenvironment. Key forces come into play for both, overlapping demographic and technology strategies have helped these companies grow beyond expectation without signs of slowing down.