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Manufacturing Company

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Product Differentiation

A differentiates itself from its competitors when it provides something unique that is valuable to buyers beyond simply offering a low price (Blackwell publishing, 2009).
Big Drive Auto can differentiate by providing a superior protection package. The protection package vehicles will be given oil changes free of charge as long as the consumer owns the vehicle. Tire rotations and balancing of wheels will also be free of charge. Big Auto Drive should employ a service team that is consistently courteous and polite to customers and who provide excellent service to customers. Top notch certified mechanics are available to meet the needs of the customer. The maintenance package will allow consumers to receive car washes and rentals cars at no additional charge. With these sorts of incentives the likelihood of car sales will be increased. When consumers are satisfied they tend to put in a good word with friends and family members. This type of praise will increase the possibility that consumers will revisit Big Drive Auto to purchase a vehicle for them, trade in their vehicle, or purchase a vehicle for a family member. With the purchase of a new vehicle Big Drive Auto will offer the consumer free gas for a range of two to four months. Incentives and cash rebates will also be an appropriate recommendation for Big Drive Auto as well. According to All Business.com (1999 - 2009), Manufacturers often offer special incentives to both customers and dealers in an effort to increase sales on cars that are not selling as well as anticipated. Offering incentives with case rebates gives consumers assurance that flexibility exists (All Business.com, 1999 - 2009). During service appointments, Big Drive Auto could offer the consumers free Wi-Fi service, free snacks, and free coffee. As a business decision Big Drive Auto continues to be

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