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Map the Supply Chain Paper

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MKT 421 Week 5
Map the Supply Chain Paper
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Map the Supply Chain – Introduction
Supply chain logistics is a fundamental component of the global economic system. Goods can change hands from a variety of different global companies, which some form of value being added at each stage. In the context of marketing, the following paper will map the supply chain of the solar panel industry. This is a growing industry that has seen a massive amount of growth over the last 10 years. Each major piece of the supply chain will be outlined in detail, which includes the manufacturer, distributer, and retailer.
Manufacturer
Solar panels are an alternative energy source that is used for a variety of applications in commercial and residential settings. The majority of panels are manufactured overseas where companies can take advantage of lower labor costs. Under the direction of U.S. based firms, the typical supply chain of a solar panel company may include the following roles. * Designs the technical layout and schematics of the solar panel. * Tests safety of technology before wide release. * Sources raw materials, such as aluminum and silicon diodes. * Creates branding to backup the quality of the product. * Improves product designs based on customer feedback. * Ensures panels meet environmental compliance regulations.
Some of the largest solar panel manufacturers include First Solar, Sun Power, and LDK Solar. These brands compete with each other to gain large accounts and provide panels for major solar projects throughout the world. Creating a brand image that focuses on quality and reliability are essential for these firms.
Distributor
The next major player in the solar panel industry is the distributor. The products themselves are large industrial products that require extensive logistical efforts to transport across the

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