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Marble Slab and Mr. Brown

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Submitted By yarakawas
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Marble Slab Creamery, is a internationally managed restaurant located in Le Mall Sin El Fil, Le Royal Hotel Dbaye, Alley, City Mall Dora specializes in serving all natural ice cream. Marble slab is located in a prime location (Malls) which causes some problems because not everyone is willing to go to a Mall just to eat ice cream thus having a low market share especially in the presence of competition such as “Gelato” and “Bouzza Bashir” which are independent shops. In a culture like ours people are prone to eat from places that are more affordable and have been in the market for a years.

Marble Slab opened their first store in City Mall on 2008, Marble Slab delivered high quality customer service, along with high quality ice cream. Having no advertising made it harder for people to know more about Marble Slab thus making it harder for them to reach a large number of their target audience. Marble Slab started to get known from people that go to the malls, which are mostly mothers of children and teenagers that hang around in the food courts at malls.
Marble Slab did not just offer great quality ice cream but also offered cakes and catering for different events, different kinds of cones and brownies. As mentioned before Marble Slab did not have any advertising so anyone that wanted to know more about the products had to visit their Facebook page or their website.

Marble Slab’s technique revolves around having a fun experience from the moment you enter the shop till you leave, not only does Marble Slab offer that but they offer different pallets of taste that suits each persons likings. The main experience at Marble Slab is the toppings available and different kinds of flavors that make the experience more unique. The waiters in the store give the client a great feel of customer service as well as giving them a show; playing around with the product; which on

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