...makes billions of dollars off of their college athletes, making deals with CBS and other TV networks. This has started a controversy for the NCAA because the athletes get nothing out of the NCAA’s pocket, except maybe a scholarship. The NCAA’s way of handling money and not giving any share of it to their athletes has caused plenty of controversy. (“Paying College Athletes: Should the National Athletic Association (NCAA) pay college athletes?”) states, “The NCAA’s financial success has become controversial, however. Because the NCAA considers itself an amateur organization, it does not...
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...Every spring avid sports fans look forward to the biggest college basketball tournament of the year, most commonly known as March Madness. This competition consists of both men’s and women’s NCAA basketball teams who compete in hopes of making it to the respected and heavily televised Final Four. The Final Four is the last game for each remaining team before the National Championship game, where the two deserving teams are matched up against each other. This series of competition creates a rich supply of content for sports media networks to influence viewer’s values and attitudes. Networks have become increasingly knowledgeable and schematic in using sport entertainment as a way to promote their ideologies, values, commercialization and interpretations of sport. Studies have found that people turn to sports in the media for entertainment. The different forms of media are evolving and moving in a more prevalent direction than they have been in the past. With the explosive growth of internet users in the past decade, media companies have created a domain where they can input their interpretations of sporting events and coverage. These domains have become dominated by the 18-34-year-old demographic (Kian, Mondello & Vincent 2009) who use websites such as ESPN, the most widely used website for obtaining sports related news (Lefton, 2006 as cited in Battenfield, Redmond & Ridinger 2014), and Sports Illustrated to read about upcoming games, watch live coverage, or get the low...
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...1101 4 December 2014 Should College Athletes Be Paid? College sports is one of America’s biggest industries. It is an industry that brings in almost 4 billion dollars every year to the NCAA (National Collegiate Athletic Association). The NCAA is not the only one profiting from this large industry. TV networks like ESPN and CBS, retailers, and of course universities make millions each year because of the work of college athletes. It seems that everyone is profiting off the college sports industry except for the ones who are actually performing. College athletes are not being compensated for their hard work and diligence in this highly profitable market industry. While some college athletes get scholarships, which are renewed each year depending on the athlete’s performance and usefulness to the team, that is still not enough to meet the needs of the athletes. Also these college athletes cannot profit off their marketability and their name. College athletes are not allowed to receive anything of monetary value in exchanged for autographs or memorabilia. Every year, thousands of student athletes across America sign the National Collegiate Athletic Association’s Form 08-3a, the “Student-Athlete” form, waiving their right to receive payment for the use of their name and image (Infante et al). However, retailers and college universities make millions off these athletes with university apparel with the athlete’s number on the merchandise. College athletes also bring a lot of...
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...The Power of the NCAA Abstract The National Collegiate Athletic Association (NCAA) is a very powerful entity. The NCAA men’s basketball tournament receives more advertising dollars and has higher ratings then the Super Bowl and the World Series. This paper discusses various other papers all dealing with different aspects of this NCAA entity and the cultural, economic and social impact the NCAA has on the modern education system. These topics include an analysis of NCAA tournament broadcasts and the influence the TV industry has on what people view, the impact of facilities to recruit high quality athletes, as well as a cost-benefit analysis of university’s scholarship system. These issues, among others, affect every college student, not just student-athletes as well as tax-payers, professors and alumni. The Power of the NCAA As a father of a high school student-athlete that is being recruited by Division I universities I felt the need to research the process and the entities involved at a deeper level. The five articles I chose helped me understand the recruitment process and the logic behind it as well as the influence the athletic departments have over every school. Division I athletic departments are either the largest or second largest buildings on each campus as far as operations (Southall et al.). One major concern with the amount of influence the NCAA has in the community is that after their big national tournament in 2006, a representative...
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...basketball and football are the most profitable collegiate sports. For example, March Madness the college basketball post season made $1.15 billion in ad revenue in 2013 (Van Ripper). It is a proven fact that college athletics is a revenue giant so why can’t these athletes get paid to play. Instead, college athletes the main attraction, for endorsement companies, and fanatics, are paid with a scholarship that is worth, an average of $50,000 in four years depending on universities (Jennings). In addition, collegiate athletes are forced to agree to harsh rules and regulations that prevent them from being normal collage students. Therefore, college athletes deserve financial recognition for the merchandise profit they generate, as well as the opportunity to pursue their own financial gains. As athletes, they work hard on the field every day to bring in fans and wins for their school; it’s only fair that they are rewarded for their efforts, at least in some small way. Background, According to the NCAA in order to play college sports every athlete must be amateur certified. Yet, what exactly makes a collegiate athlete an amateur? The NCAA has struggled to properly answer this question for a long time. Therefore, as of 2007, the NCAA amateur rules are as follows. Collage athletes are prohibited from, signing contracts with professional teams, earning salary for participating in athletics, earning prize money above actual and necessary expenses, playing with professionals, trying out...
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...Thomas Bessinger Professor Hortman February 18, 2014 Should Student-Athletes get paid? A very popular question that has been lingering around the sports world for sometime now is whether or not student-athletes should get paid. There are a lot of different opinions about this topic. The NCAA does not allow student-athletes to receive any type of benefits of any kind from the university; if the student-athlete does, he is no longer an amateur athlete and can no longer compete at the college level. This problem has been common over the past years and is causing athletes and universities to be penalized. If the NCAA would allow student-athletes to receive some benefits this would not be as common. Therefore, student-athletes should get paid because they are making money for their university, many student-athletes cannot have a job, and it is unfair for the NCAA to profit off of student-athletes. This reasoning has led many people to try and incorporate change in the collegiate world. Student-athletes, particularly at “big time” schools, have been bringing in millions of dollars in for their universities. The universities are selling jerseys that have the athletes’ names on the back, but the student-athletes are not receiving anything from that (Chen, 2013). Student-athletes are not even allowed to sell their jerseys or other apparel that is given to them by the university. In 2010 the NCAA did an investigation and found out that AJ Green sold one of his jerseys for $1000...
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...Abstract Should college athletes get paid? Does it teach kids that they do not have to have a job to make money, and that they can just do whatever they like because they know they are too good and will not be let off? I find this topic interesting because I want to play a sport in college. I know that a full ride scholarship would pay for the athlete’s college tuition, food, housing, and their books. I also know that multiple hours are spent by the athlete practicing throughout the day and year. Athletes are expected by their coaches to practice before the season starts and after the season so that they can be the best that they can be for the team. With that being said, how do athletes manage their time with practice, school, and a social life? My intended audience is for anyone who is interested in sports or the benefits college athletes receive from a scholarship. Any athletes might find it interesting what the process is to get a scholarship, whether it is high school students or college. More specifically this would be beneficial to any high school student or parent who would like to know about college athletic scholarships. Compensation of College Athletes There has been an ongoing debate continuing since the early nineteen hundreds on whether college athletes should get paid. This argument comes from the coaches, the athlete’s parents, and the athletes themselves arguing that universities make money off of the players and the players, in turn, do not receive any...
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...College sports have always been enjoyable and entertaining to watch. March Madness and the College Football Playoffs are some of the most exciting sports events to view. The Super Bowl and NBA playoffs may be exciting too, but the key difference between professional athletes and collegiate athletes is that college athletes do not get paid. Many professional athletes play for money, so the passion may not be there. College athletes on the other hand, play for pride, their school, and for their team. The passion is obviously there, so it makes the game more intense, more energetic, and more intense. In recent years, a conflict has occurred as in deciding if college athletes should receive a salary or not. College athletes should not get paid...
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...Colorado Seminary (University of Denver) v. National Collegiate Athletic Association This action was brought by the University of Denver (“DU”) and several of its student-athletes to enjoin the National Collegiate Athletic Association (“NCAA”) from imposing sanctions against DU and declaring several of its hockey players ineligible. Colorado Seminary (Univ. of Denver) v. Nat’l Collegiate Athletic Ass’n, 570 F.2d 320, 321 (10th Cir. 1978), aff’d, Colorado Seminary (Univ. of Denver) v. Nat’l Collegiate Athletic Ass’n, 417 F.Supp. 885 (D.Co. 1976). Because DU refused to enforce the ineligibility of several of its hockey players despite the NCAA’s declaration of such, the DU hockey team was put on a two-year probation period, all DU athletic teams were unable to participate in post-season NCAA events and have its regular season games be televised, and the University was forced to forfeit its 1973 national title. 570 F.2d at 321. Plaintiffs claimed that the NCAA violated their due process and equal protection rights through its ineligibility declaration, however the trial court disagreed, denying Plaintiffs’ motion for summary judgment in favor of Defendant’s, albeit with some conditions. 417 F.Supp. at 893, 900. Plaintiffs appealed the denial, but the 10th Circuit affirmed the trial court’s decision and ultimately held that: the “students’ interest in participating in intercollegiate athletics did not rise to level of the constitutionally-protected property or liberty interest...
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...Should College Athletes Be Paid? Raymond Allaire English 102 Fall A Group 10 September 7, 2014 Should College Athletes Get Paid? Many football fans are aware of the former college football star Johnny Manziel, now an NFL quarterback for the Cleveland Browns, or they know him by his moniker Johnny Football, the first ever Freshman Heisman Trophy winner. Following his Heisman Trophy and becoming one of the most renowned college athletes of all time, the seemingly untouchable Johnny Manziel was believed to have signed and then sold his autographs for money. Texas A&M raked in 740 million dollars last year and some believe a huge chunk of that came from Johnny Manziel being the exciting attraction and draw that he is. So doesn’t he deserve a little compensation for doing what he does when the pros get paid for similar exposure? For the past few years universities have been banned from bowl games, had wins taken away, and scholarships stripped as the result of a handful of players accepting "gifts" from the aptly named boosters. Should college athletes be paid as a reward for risking possible injury and potentially ending their athletic pursuits as a result, all in the name of university revenues? College athletes deserve to share in university revenues because the university benefits from them, they should be able to pursue endorsement deals if offered, and because they are risking personal injury should be afforded some degree of insurance or reward. Adrian Peterson...
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...Jack Cobain Prof. Leanne MacDonald Multimedia Writing & Rhetoric 13300 11/11/2013 Reforming the NCAA In recent times a litany of scandals has brought the corruption of college sports to the forefront of the national discussion. Fans and media commentators express outrage each time it is discovered that a college athlete has been receiving under-the-table payments. These scandals disguise the larger issue however. The true injustice is not that some athletes are being paid but rather that more are not (Branch). Varsity athletics have evolved immensely since their inception in 1869 as a toughening agent to prepare American men for a new era of Darwinian struggle (Branch). College sports have become a lucrative industry, built on a free labor source unavailable in any other business (Palutsis). Yet despite the billions of dollars college athletes generate for their universities, they earn nothing for themselves. The restrictions placed on athletes by the NCAA not only prohibit the payment of a stipend to help cover the cost of attendance but they also prevent student-athletes from marketing themselves, cutting them off from potentially lucrative opportunities. A large proportion of these student-athletes come from low-income families who can barely afford to keep them in school even with the help of an athletic scholarship and to cut these people off from this potential source of income is cruel and unfair. While the NCAA’s commitment to amateurism sounds noble, in reality...
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...Derek Layton Professor Bird EN 300 11/18/14 Are College Athletes Going to be Paid? The NCAA is one of the top organizations in the world that brings in billions of dollars in revenue on college athletics alone most notably with college football and college basketball. Yes some of these athletes do get compensated with some sort of scholarship which does help out with their expenses but the chances of an athlete receiving an athletic scholarship that is worth anything meaningful is less than 2%. A full ride scholarship might as well be compared to as finding the pot of gold at the end of the rainbow. In cases that an athlete does receive a scholarship this does not come close to covering the expenses of tuition yet alone all of the other expense such has room and board, food and everything else a human being needs to survive. Playing a colligate sport is just as demanding as a full time job and according to a survey done by “[1] The NCAA in 2011 playing football required 43.3 hours per week; college baseball, 42.1 hours; men's basketball, 39.2 hours; and women's basketball, 37.6 hours.” So these athletes have no time with school and their respective sport to find a job to help them with other expenses so they have to rely on student loans, grants or their parents to help them get through school. This also makes it much more difficult for a student athlete to pursue a more rigorous degree such as sciences and engineering. One problem that I have with the NCAA is all...
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...Project Ambush MARKETING Programme: PGDM/Term-II/Sec-B Batch: (2011-13) Course Title : Marketing Management (MM-I) Course Code : C-203 Submitted to: Prof. Subhamay Panda By: Name : Anumita Adhikari Roll No. : 11DM066 Name : Spandan Mitra Roll No. : 11DM076 Name : Kaibalya Prasad Mallick Roll No. : 11DM086 Name : Wasim Akhtar Roll...
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...role model whoever watches him making everyone look up to him, being and staying humble, while also going through a tough journey he never quit. Everyone is loving the Curry show and how he’s changing the game making it a three point shooting contest every night. Steph is growing fast now becoming the new face of the NBA he has responsibilities to step up to and he makes sure he keeps that by staying humble even while being on one of the best teams in the league while also being the biggest name in sports. Stephen is proving himself as the face of the NBA not just by being the best...
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...Assignment Five College Athletes and Compensation Professor Adam Lawrence Strayer University June 9, 2013 PART I: PROBLEM The goal of this paper is to focus on evidence that college athletes, specifically, football players should be compensated for the talents they demonstrate on the field; for many reasons. It is well documented that college presidents, coaches, athletic directors often think of athletics as the “front porch” of their campuses (Weaver, 2011), as it relates to college revenues. Weaver further maintains that college athletes, especially football players, are needed to generate the revenues to build both and support a winning football team, and athletics department. And historically colleges rely on ticket sales, game programs, and advertising revenues, to do so. Additionally, coaches’ salary and facility renovations also are factor in terms of colleges and universities needing to generate revenues as well. But before the former can be brought to fruition colleges must first persuade the most talented athletes to their school. What criteria do colleges and universities utilize when recruiting athletes with regard to talent, academics, finances, and student population? Additionally, what perks are colleges and universities offering these athletes to entice them at a minimum to the said front porch? Let’s start by first exploring how colleges and universities generate revenues. First, warning sign (problem) is that billions in annual revenues...
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