Premium Essay

Maria Socorro Cancio

In:

Submitted By YOJ23
Words 415
Pages 2
Nanay Coring or Maria Socorro Cancio in her early years was born in Sta. Cruz, Laguna on September 23, 1923. Ever she was young, she grew up in an entrepreneurial environment as one of the six children born to entrepreneur parents and grandmother. Her parents used to ran a store selling a lot of stuffs from slippers to clothes and a lot more while her grandmother had a market stall where the young Socorro got used to seeing customers withdraw items on credit. Unfortunately, her grandmother did not manage the business carefully not maintaining a list of those items availed on credit and their business fell.
After that event, they went to Manila. Her mother struggled hard to feed six children and the young Socorro considered herself as lucky if she got money from her mother. Her elder sisters helped the family by working in a candy and bubble gum factory and she spent her summer doing summer jobs too. In one instance, young Socorro was hired to peel off the paper used in old cigarettes so that it can be reuse to make new fresh cigarette sticks. She received 5 centavos per pack of cigarettes. But the young Socorro started her entrepreneurial skills and hired kids and their neighborhood paying them 5 centavos for every two pack of cigarettes leveraging her efforts. Since then, the young Socorro was on her way to become an entrepreneur as early as 10 years old!
Immediately after graduating from Arellano High School, she worked as a salesgirl at Goodwill Book Store owned by the family of her present husband Jose Ramos. Socorro’s brother Manuel married one of the Ramos children and in 1940, they needed someone to look after the branch they set up along Escolta Street, on the ground floor of Panciteria National. Jose Ramos took over it and asked Socorro to work on him in that branch. They renamed it as National Book Store.
Their love story began but her parents were

Similar Documents

Premium Essay

National Book Store

...COLEGIO DE LA PURISIMA CONCEPCION The School of the Archdiocese of Capiz Roxas City SCHOOL OF GRADUATE STUDIES An Output for the Subject B.A. 201 – Business Policy Submitted by: ARABELLE PONTILAR-ALOQUINA MBA 2 Submitted to: DEONY CABAOBAO, DPA Professor Second Semester, AY 2015-2016 National Book Store’s Socorro Cancio Ramos It has been the philosophy of Socorro Ramos to sell books. This Philosophy is the very reason for the establishment of National Book Store. At an early age, she worked as a salesgirl in Goodwill Bookstore in Escolta. It was owned by her brother and his wife. Because of her marketing skills, she was given the task of managing the store. Then in 1942, she and her husband established their very own bookstore, National Book Store. Despite the obstacles that came their way, amidst fire, storms and other difficulties, the have made National Book Store into a multimillion enterprise. It now operates more than a bookstore. It is also selling other types of merchandise. Socorro also successfully obtained the licenses to reprint international brands such as Hallmark Greeting cards, Prentice Hall, McGraw-Hill, and Addison-Wesley books. In 1996, Powerbooks, an affiliate of National Book Store for more specialized lineup of book titles was born. QUESTION ANALYSIS: 1. What virtues did Nanay Coring show as an entrepreneur? Courage is the mental or moral strength to venture, persevere, and withstand danger, fear, or...

Words: 1526 - Pages: 7

Premium Essay

National Bookstore: a Profile of Its Marketing Mix

...Promotions New reusable shopping bag in NBS     National Book Store is saving the earth one shopping bag at a time with its new reusable shopping bag. The RED bag (stands for Reduce Earth’s Destruction bag) is NBS’ response to the ever-pressing challenge of reducing solid waste by limiting the use of plastic bags in retail stores. As the largest bookstore chain in the country, it recognizes its role in the proliferation of non-biodegradable refuse and its greater influence in reversing this harmful practice. This red mesh tote is sturdy and can handle moderate to heavy purchases. It is ideal for office and school supplies shopping. It is roomy, durable, and most importantly, “earth-friendly.” With the launch of this “ecobag,” NBS hopes to help change the Filipinos’ consumption practices and do its part in caring for the environment. Avail of the RED bag for a minimum purchase of P1,000 or buy it for P65 only. Get P0.50 off your purchase every time you shop with the RED bag. Limited stocks only. Our vision is to build a thousand knowledge centers in the Asia-Pacific region by 2025. Our core values are: having Malasakit, being Innovative, having Dignity in what we do, being Service-Oriented and striving for Excellence and working as Team. Having this MINDSET is key to our success. Mission: Our purpose is to serve our customers with tools that enrich their minds and improve skills to ensure their success. All our efforts are concentrated...

Words: 3231 - Pages: 13