A Look Into Kent’s Fashion School Store
By: The Melting Pot
Fashion Visuals: Vince Quevdo
April 11, 2014

From visiting the Fashion School Store as a group we have come to the conclusion on what the goal of the store is. They first want to show to the local community and others who might visit Kent, Ohio what the fashion students have created. This acts as a learning experience for people who might not have extensive knowledge on fashion and what goes into creating such garments. The works of the students that are sold in the store also acts as a way to show case why the school is ranked as high as it is in a small place like Kent compared to other fashion meccas which are home to top fashion programs too. With ties to the textile lab you can truly get a full view on the whole process as well getting to buy one of a kind garments.
The target market of the Fashion School would surprise some it is located on a college campus but they go after an older more establish crowd. Age group would be around thirty to forty years of age. Reason being is that the clothing does have a higher price point seeing that the garments are all hand crafted. This is their target market to because people around that age might not be as fashion forward as students you attend the fashion school themselves. Having a older more established crowd gives the opportunity to grow seeing that they hold most of the money in the communities and they get things around by word of mouth. Doing this does not involve much technology but it is a powerful tool when trying to grow in a town like Kent where most of the population that has money is of that age group.
As far as what is sold most of the clothing we came across was women’s clothing. All of the garments found in the store fit the target market that they aim to service. The clothing has a more mature look to it and its pretty modest. The