Case summary
This case is about the Marie Bohm and The Aspect Group. Marie Bohm is the founder of The Aspect Group. Since Bohm working in the business industry, she was very concerned about the time and place of working. There is more flexibility time needed by Bohm in order for her to take care of her daughter, Lisa since her daughter was born. In developing The Aspect Group, Bohm come with out with the goal of developing a humane work environment and supporting the work-life flexibility needs of all organizational members. She had faced several problems in the process of business. For instance, Bohm had faced troublesome when she looks for a loan from the bank. She also faced two partnering opportunities which are partnering with other small local firm in London, Ontario, or she could forge a link with a high-profile Toronto firm. She will need to make a choice between these two companies. Both companies can bring advantage and disadvantage to The Aspect Group.

Question 1: What features that the Aspect Group organizational design CONTRIBUTES to the firm effectiveness? What features need to be changed to promote success?
There are some features of The Aspect Group organizational design that contributes to the firm effectiveness. In this case, the organizational design derived from four elements such as structure, strategy, human resource management, and business processes. Firstly, the structure of Aspect Group is a home-based design. It is mainly purpose for achieving high flexibility to all Aspect Group members, and high quality to the business operations. Marie Bohm is a single mother who has a daughter and need flexibility time to take care of her daughter. Because of this, Marie Bohm was formed The Aspect Group with a team that consisting all home-based entrepreneurs to fulfill her needs and other Aspect Group members but high quality in the business