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Marijuana Legalization

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Coffee Shop Business
Kaplan University

Coffee Shop Business
Target Market
The coffee shop will cater for individuals that want to get their daily cup of great-tasting coffee in a relaxing environment. There is considerable population growth in the region where the coffee shop will be situated because residential development continues and commercial development has started. The master planned community attracts a high socioeconomic demographic having high employment, as well as higher than average per capita income. The coffee shop consumers will attract the passing shoppers, students, office workers, and shopping center personnel that enjoy finely roasted and brewed coffee types such as cappuccino and Americano (take-away, or dine-in). Take-away beverages will be charmingly packaged and given the same precedence to dine-in services. The major target market for the coffee shop will be families, and young singles who are willing to spend their money on the coffee beverage. The coffee shop will deliver an effortless opportunity for a young family to enjoy a cup of coffee by offering a range of coffee products that will suit all ages including children that accompany their parents. The take-away will as well add an appeal to this group and the segments made-up largely of singles between the ages of 18-45 who shop or work within the shopping center zone. This group tends to have moderate incomes with lofty flexible spending. The other target group will be campus students that enjoy coffee because the shop will be located close the campus. The majority of college students consider coffee shops to be a convenient meeting place to meet with peers (In Thurston et al, 2013).
Therefore, the mainstream clients that will purchase coffee products from the coffee shop will be “social drinkers” followed by clients that need their everyday fix or a pick me up. These

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