Case study analysis on
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Elyas Genno elyasgenno@cityuniversaty.edu mba 546: European Union
Matthias Suthe
16.11.2014

Introduction

The Maromekko is one of the biggest Finished textile company inthe European as well as Intenatanal market of clothing and interior decoration. With the over 500 millions clinets, whereas most is based in Europe clintes and grouping more than 20 million companies around the gloub.

Under the operation of the company are production, desing and manufactures of:

clothing of premium class brand bags accesories interrionr decoration

Company is well known in Finland, primary location, and across the borders in EU states, as well as in the regions of US and Japan. Within the time Marimekko has become secong after China largest expoerte of textile goods. Moreover the states of EU is consedering in top of preferetable textile clouthing and good in the world economy.

However, in earrly 2005 within an increase of the import from Far East has affected the this particular sector of the Europe and international economy. Heance cluser to second half of 2008 this affect become more notable for this sector and sloweded down the whole international economy growth in 2010.

For the Finland region this affect has reached it top faster, in 2008. The significant damage were felt alredy in 2009, regarding the the droped of the profitability and amount of the deminish orders. Hence it has broed as well new increase of competition by entrering into the market new companies and fro other side market has affect from the increase of illegal import.

All in all such liberization, as well as deregulation has forced EU market to shitch into unbalanced business enviroment with it competition and pushed European companies to banchmarking worldwide. In that situation Marimekko company have dicided to increase Europezation of cross-border