...Assignment B Zoe Suet Yee Wan, Jason Lau, Yaoyu Su OutThere Pty Ltd Z3416862 Zoe Suet Yee Wan Z3416733 Jason Lau Z3353653 Yaoyu Su Tutorial: Friday 9-11am Tutor: Jason Simpson Date Submitted: 12/10/2012 Word Count (excluding appendix and overview) : 3113 Word Count for Overview: 301 1 Assignment B Zoe Suet Yee Wan, Jason Lau, Yaoyu Su Executive Summary This following report focuses on providing recommendations and appropriate suggestions to OutThere Pty Ltd regarding the success for FillUp and QuickStop brands. Although FillUp has been growing steadily for the past five years, constant evaluation of efficiency and productivity is necessary for its continual success. On the other hand, standalone QuickStop shops has not been as successful as compared to FillUp as most newly established stores are located in remote areas which may be a contributing factor as to why new tools and strategies are essential to sustain profitability in the long run. Regarding the Chief Information Officer’s priorities to improve purchasing power and distribution efficiency, store layout and product mix, detect fraudulent activities and offer personalised promotion, different types of Business Intelligence Tools will be recommended specifically with the aim to achieve these priorities. 2 Assignment B Zoe Suet Yee Wan, Jason Lau, Yaoyu Su Table of Contents Executive Summary ...........................................................................................
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...Your student ID ______________________________ Your Name __________________________________ Your Signature _______________________________ THE UNIVERSITY OF NEW SOUTH WALES Australian School of Business School of Marketing MARK1012: Marketing Fundamentals Final Examination Session 2, 2012 Instructions: (Please read these instructions carefully) This examination paper consists of THREE sections: Section A (Fill in the gaps); Section B (Short essay questions) and Section C (Multiple choice questions). It has SEVENTEEN (17) printed pages excluding this page. Printing is double sided, check each page carefully. You have two [2] hours to complete this examination plus 10 minutes reading time. Read all the questions carefully and answer all questions as instructed. Questions must be answered in ink. Write all your MULTIPLE CHOICE answers (SECTION C) in the Generalised Answer Sheet provided. Note that there are 50 (FIFTY) Multiple Choice Questions. Print your full name and Student number {z… } on the first page of each book and sign Use of UNSW approved calculators is permitted. No other material is to be taken into the examination room. This paper accounts for 40% of your course grade (However, it is marked out of 100). You may NOT retain this paper. SECTION A: FILL IN THE GAPS (9x2= 18 marks) (Please write your answer in the gaps provided in each statement) ...
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...Marketing Notes Organization’s mission statement Strategic planning involves developing a strategy for long-run survival and growth. It consists of: * Defining companies mission: This starts with drafting a formal mission statement they should be meaningful, realistic, straight-forward (CLEAR), and consistent with the market environment. They should focus on creating value for the customer. * Setting objectives and goals: objectives for each level of management SMART * Designing a business portfolio: Fit to company’s strengths and weaknesses allocating investment to businesses strategies for growth and downsizing * Developing functional plans: the grid Market penetration, market development, product development, and diversification * The annual and long-range plans deal with the company’s current business * The strategic plan involves taking advantage of opportunities in the constantly changing environment Marketing plays a key role in the company’s strategic planning by: * Providing a guiding philosophy * Providing inputs to strategic planners; and * By designing strategies for reaching objectives Mission Statement: A statement of the organisations purpose - what it wants to accomplish. It acts as an invisible hand that guides people. * What business are we in? * What customers should we serve? * How should we develop the company’s capabilities? Example: Disney – Product, “we run theme parks”. Market, “we create fantasies” ...
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...Product/Service Environment Fitbit Fitness Tracking Introduction Fitbit Inc. is an American company based in San Francisco, California. It was founded by James Park and Eric Friedman. According to the company’s website, their mission is to inspire people to live healthier and active lives. Their well-known products carry the same name as the company which produce a range of exercise and activity trackers. The products, that are worn on the user's wrists or clothing, collects and measures data including the quality and pattern of sleep, the intensity of exercises, and other personal metrics. The fitbit range has proven its significance through the growing demand for a healthier lifestyle and a product that can accurately measure that process. This report will analysis the macro-environment and the micro-environment of Fitbit Inc. and its products. Macro-Environment Political/Legal - Recently facing accusations of ‘inaccurate heartbeat monitoring’ and facing a class action lawsuit in the USA. - In a world that is dominated by cyber activity, users have been gradually aware of their sensitive personal data being uploaded online. In the case of fitbit, the company was criticised for automatically uploading personal information including their sexual activity. Economical - Due to the release of the new smartwatch Blaze, the share price of fitbit has fallen 20% due to inconfidence within the investors. They sense the strength of...
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...School of Marketing Australian School of Business MARK 1012 Marketing Fundamentals COURSE OUTLINE: SESSION 2, 2010 A letter from the Lecturer-in-charge: Mark 1012… … WxtÜ fàâwxÇàá jxÄvÉÅx àÉ à{x ytáv|Çtà|Çz ãÉÜÄw Éy ÅtÜ~xà|Çz4 g{|á vÉâÜáx ÉâàÄ|Çx áxàá Éâà à{x Åt|Ç ÜxÖâ|ÜxÅxÇàá tÇw zâ|wxÄ|Çxá yÉÜ Mark1012? à{x ztàxãtç vÉâÜáx |Ç ÅtÜ~xà|Çz tÇw tÇáãxÜá ÅÉáà Éy à{x Öâxáà|ÉÇá çÉâ Å|z{à {täx ÜxztÜw|Çz à{|á vÉâÜáxA lÉâ Åâáà Åt~x tÇ xyyÉÜà àÉ ytÅ|Ä|tÜ|áx çÉâÜáxÄy ã|à{ ã{tà |á wxàt|Äxw |Ç à{|á wÉvâÅxÇàM ÑÄxtáx Üxtw |à à{ÉÜÉâz{Äç tÇw vtÜxyâÄÄçA TÇç tww|à|ÉÇtÄ |ÇyÉÜÅtà|ÉÇ ÇÉà |ÇvÄâwxw |Ç à{|á wÉvâÅxÇà ;ÑtÜà|vâÄtÜÄç tuÉâà tááxááÅxÇà |ÇvÄâw|Çz à{x xåtÅ? Åt}ÉÜ ÑÜÉ}xvà< ã|ÄÄ ÉÇÄç ux vÉÅÅâÇ|vtàxw |Ç ÄxvàâÜxá tÇw àâàÉÜ|tÄá tá ãx ÅÉäx à{ÜÉâz{ à{x áxáá|ÉÇA [xÇvx? |à |á |ÅÑÉÜàtÇà yÉÜ çÉâ àÉ ;|< ÜxzâÄtÜÄç tààxÇw tÄÄ çÉâÜ ÄxvàâÜxá tÇw àâàÉÜ|tÄáN ;||< ä|á|à à{x BLACKBOARD ãxuá|àx yÉÜ à{|á vÉâÜáx tÇw ;|||< v{xv~ çÉâÜ âÇ|Åt|Ä tvvÉâÇà (i.e.z12345@student.unsw.edu.au) yÉÜ |ÅÑÉÜàtÇà ÇÉà|vxá vÉÇàt|Ç|Çz tww|à|ÉÇtÄ |ÇyÉÜÅtà|ÉÇA Tá t ÅtààxÜ Éy ÑÜ|Çv|ÑÄx? \ ÉÇÄç ÜxáÑÉÇw àÉ áàâwxÇà xÅt|Äá áxÇà yÜÉÅ à{x Éyy|v|tÄ âÇ| tvvÉâÇàáN vÉÜÜxáÑÉÇwxÇvx yÜÉÅ yahoo, hotmail, gmail xàvA tÜx àÉàtÄÄç |zÇÉÜxwA cÄxtáx ÇÉàx à{tà vÜxtà|Çz tÇ tàÅÉáÑ{xÜx Éy |ÇàxÄÄxvàâtÄ xåv|àxÅxÇà „ Éy vâÜ|Éá|àç? w|ávÉäxÜç tÇw wxutàx |á à{x }É|Çà ÜxáÑÉÇá|u|Ä|àç Éy à{x àxtv{|Çz áàtyy tÇw à{x áàâwxÇàáA lÉâ tÜx xåÑxvàxw àÉ vÉÇàÜ|uâàx àÉ ÄxtÜÇ|Çz uç ux|Çz ÑÜÉtvà|äx tÇw ÑÜxÑtÜxw àÉ á{tÜx çÉâÜ ä|xãá...
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...Your student ID ______________________________ THE UNIVERSITY OF Your Name __________________________________ Your Signature _______________________________ NEW SOUTH WALES Australian School of Business School of Marketing MARK1012: Marketing Fundamentals Final Examination Session 1, 2012 Instructions: (Please read these instructions carefully) This examination paper consists of THREE sections: Section A (10 Fill in the gaps: 10 marks); Section B (3 Short essay questions: 20 marks) and Section C (50 Multiple choice questions: 20 marks). It has FIFTEEN (15) printed pages excluding this page. Printing is double sided, so check each page carefully. You have two (2) hours to complete this examination plus 10 mins reading time. Read all the questions carefully and answer all questions as instructed. Questions must be answered in ink. Write all your MULTIPLE CHOICE answers (SECTION C) in the Generalised Answer Sheet provided. Note that there are FIFTY (50) Multiple Choice Questions. Print your full name and student ID number {z… } on the first page and sign. Use of UNSW approved calculators is permitted. No other material is to be taken into the examination room. This paper accounts for 40% of your overall course grade (However, it is marked out of 50). You may NOT retain this paper. SECTION A: FILL IN THE GAPS (Please write your answer in the gaps provided in each statement) (10x1...
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...MARKETING FUNDAMENTALS: LECTURE 2: RAZZAQUE MARK1012: LECTURE 2 MARKETING STRATEGY & MARKETING ENVIRONMENT Mohammed Abdur Razzaque: School of Marketing Associate Professor MARK1012: LECTURE 2A Marketing Strategy Strategy Marketing Environment Consumer and Business Market Introduction to Marketing Marketing Research 1 MARKETING FUNDAMENTALS: LECTURE 2: RAZZAQUE Lecture objectives 1. 2. 3. 4. 5. Explain company‐wide strategic planning and its four steps Discuss how to design business portfolios and develop growth strategies Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value Describe the elements of a customer‐driven marketing strategy and mix, and the forces that influence it List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment L 2L2A-3 3 Strategic planning: A task and a process The task of selecting an overall company strategy for long‐ run survival and growth. The process of developing and maintaining a strategic fit between the organisation’s goals and capabilities and its changing marketing opportunities. Sets the stage for the rest of the planning in the firm such as annual plans and long‐range plans which deal with the company’s current businesses and how to keep them going. Strategies follow a hierarchy Corporate level...
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...Your student ID _________________________________ Your Name _____________________________________ Your Signature __________________________________ THE UNIVERSITY OF NEW SOUTH WALES Australian School of Business School of Marketing MARK1012: Marketing Fundamentals Final Examination Session 1, 2011 Instructions: This examination paper consists of TWO sections, Section A and Section B; (TWELVE printed pages excluding this page). Printing is double sided, so check each page carefully. You have two [2] hours to complete this examination plus 10 mins reading time Read the questions carefully and answer all questions as instructed. Answer the TWO short essay questions in SECTION 1 in the space provided under each question. Questions must be answered in ink. Write all your MULTIPLE CHOICE answers (SECTION 2) in the Generalised Answer Sheet provided. Note that there are 50 (FIFTY) Multiple Choice Questions. Print your full name and Student number {z… } on the first page of each book and sign Use of UNSW approved calculators is permitted. No other material is to be taken into the examination room. This paper is marked out of 35 as indicated in your Course Outline (35% of the overall course grade) You may NOT retain this pap SECTION 1 (Short Essay Questions) Question No. 1.1 (Answer either A or B) 4 marks A What is the product life cycle [PLC] concept? Draw a typical PLC diagram for a ‘Style’ item in the box provided. B What is meant...
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...| | | |Equivalent Modules Master List |Equivalent courses offered at Aalto University, School Of Economics. | | | | | |Courses offered are subject to changes. | | |Updated information on the courses will be sent to successful candidates by Aalto | | |University, School Of Economics. | | | | | |*The same course can be transferred only as 1 course. | |First Level Modules | | |ACC1006 Accounting Information Systems |International...
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