Market segmentation

Type of Firm | Segmentation | Possible market segments | F&B | Geographical | Areas North, South, East, West | | Demographics | Age |

1) Geographical

The market segmentation can segmented by geographical location. It can be segmented by the geographical location due to fact that some areas may have higher consumer rate.

2) Demographics

These type of drinks is usually more inclined with the teens and young adults while other age group have lesser consumers. Therefore we have found out the ratio of the young adults to older people in Singapore. With this information we can alter our outlets and use this as our marketing mix.

MIXCIOUS’s Market Segment

Affordable
High Quality Ingredients
Unique Delicacy
Relaxer

Variety Seekers
On The Go
Market segments for MIXCIOUS

2-in-1 Meal

Segment Name | Description of Segment | What are their needs | Marketing mix design | On The Go | The consumers want to be able to bring their drinks and food along while they are shopping. The customers are always on the go so we need to be able to accommodate it to their active lifestyle. | This segment wants to be able to bring their food on the go so they can eat anywhere and everywhere. | Friendly cup design (eg. A container above a cup for food) | | | | | Variety Seekers | The consumers tends to consist of innovators and early adopters. Consumers like new tastes and flavours of food. | This market segment like a broad range of products to choose from. | We have variety of flavours and food to choose from. | Unique Delicacy | These consumers wants something new | This market segment wants something different from the normal Bubble Tea. | We include food together without Bubble Tea.Our food are based from Taiwanese food delight | | | | | High Quality Ingredients | These consumers want the freshest