...McDonald’s | March 22 2010 | | Project 2 Market analyses | Brief summary SWOT analysis - The fast-food industry is highly influenced by governmental policies, sales rates are grooving even during the recession. The changing lifestyles of consumers to a healthier and quicker one can be seen as both- a threat and opportunity. As a threat- due to a healthier lifestyle McDonald’s as well as other fast food restaurants can lose many consumers. As an opportunity- as people are getting more and more busy due to their work, they do not have enough time to make meals at home, and they choose to eat at fast food restaurants. McDonald’s have good quality of service and promotions, which is also one of the reasons of successful marketing. The main strength is of course their huge brand they built up. On the other hand the strongest weakness is the perception of the customers that look at McDonald’s as a very unhealthy place to eat. Competitive situation – The competitive situation within the fast food industry is very hard. McDonald’s is the leader in this industry, but still it has to deal with big rivalry. There are many other restaurants and other substitute products that consumers can choose. A big variety of the “other possibilities what and where to eat” makes strong buyers power. While in the global market entry barriers are high (due to high expenses to establish a big company), in a more local market, these barriers are much lower because it does not require big...
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...Депозитный рынок Республики Казахстан является одним главных элементов финансового рынка государства, который за свою небольшую историю показал стремительный рост, резкое падение и стабилизацию. Несмотря на то, что нестабильность была вызвана мировым финансовым кризисом, который просто обострил внутренние проблемы в развитии финансового рынка, необходима разработка мер по минимизации негативных последствий дестабилизации финансового сектора государства. Одним из направлений совершенствования управления депозитным рынком может стать реализация со стороны государства и субъектов банковской системы активной депозитной политики, которая должна быть направлена на построение отношений нового типа, которые будут способны обеспечить устойчивость депозитного рынка. На развитие депозитного рынка оказывает воздействие множество факторов как финансового, так и не финансового характера. Как показывает статистика, в целом за время кризиса объем депозитов казахстанцев в банках не снизился. Это не характерный случай на рынке депозитов. То есть возникает необходимость исследования причин сохранения объема депозитов в казахстанских банках в условиях финансового кризиса. Изучение требуют факторы, которые оказали положительное влияние на стабильность казахстанского депозитного рынка. На наш взгляд, у казахстанского депозитного рынка есть потенциал дальнейшего количественного и качественного развития. Большинство казахстанцев продолжают хранить сбережения в наличной форме, предпочитают инвестиции...
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...Analyse B & Q’s proposed move into the bike market using Ansoff’s matrix (12 marks) The Ansoff Matrix is a marketing plan that helps a business to decide market and product growth strategy; it looks at the degree of risk and potential for reward from the different strategic options. Using the Ansoff Matrix, the proposal to sell bikes in the existing shops is an example of Product Development, A benefit of this would be that it would help them reach there corporative objective which is Growth, in order to do this they are planning to start by converting 50 BnQs stores in the midlands, this will mean they can test out the bike with their existing market, as about 20% of bikes are brought from online and 38% are brought from their biggest competitors Halfords as shown in Appendix A, and only about 28% of that market are willing to definitely go back and buy it from the same outlet which mean there is about 72% of 16-35 year olds who are willing to shop from someone else. Using the Ansoff Matrix, the proposal to sell bikes in a new chain of high streets is an example of Diversification, A benefit of this would be that they will be able to spread the risk so if demand falls in one market the business will not suffer too much because it can still archive profits in its other market with its other products, this will mean they can spend £60millon on this project as the other market is slowly decreasing, but the main problem in this is Halfords plc who has 33% of the share in Britain’s...
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...As we approach the end of the second quarter of 2013, the labour market is awash with disputes. What are the factors that have led to these disputes? Also analyse the nature and types of these disputes. It must be borne in mind that the labour market does not exist in isolation as it is linked to other markets in the economy. Changes in economic variables such as interest rates, rent, cost of utilities and other inputs into production trigger a response from labour and the labour market. The labour market itself also influences the behaviour of other markets through wages. Wage levels in a labour market give an indication to the pulse of the heartbeat of an economy. Where wages are in tandem with economic fundamentals the labour market will be in equilibrium, however where there is disequilibrium disputes are rife. In the case of Zimbabwe, the assertion that as we approach the end of the second quarter of 2013 the labour market is awash with disputes seems to hold water since the economy is in disequilibrium. The nature and types of these disputes and their causative factors will be dealt with in the discussion below. To begin with a definition of some few terms will help in putting this discussion into perspective. “A dispute” means a dispute relating to any matter concerning employment which is governed by this Act (Labour Act, 2006:5). Another definition of a dispute is an argument or disagreement, especially an official one between for example, workers and employers...
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...1A) ANALYSE THE MARKET CONDITIONS FACED BY WAITROSE AT THIS TIME (9) GROCERY PRICE INFLATION HAS FALLEN FOR THE TENTH SUCESSFUL PERIOD- NOW 0.4% SINCE 2006 In a fast paced world Waitrose has benefitted from its ability to adapt and conform to society’s changes; convenience is in increased demand, and Waitrose’s free delivery on groceries gives them a competitive advantage in a very modern, technologically advanced market. Waitrose must retain profits whilst offering unique and modern services such as free delivery. As consumers become more price and quality conscious in the food market, mid-market players are becoming unpopular in comparison with discounters (e.g. Aldi, Lidl) and superior supermarkets (e.g. Waitrose). Value for money is often questioned by most consumers, and Waitrose must ensure they deliver quality along with their high price tag if they are to keep their quality, upmarket reputation (market differentiation). Buyers are now more conscious of their spending habits since the recession in 2008, leading to a preference of inferior goods, which is incredibly difficult for Waitrose to cater for whilst still offering quality and a high price tag. The market growth has fallen to 0.9% as a result of the grocery price inflation being at its lowest point since 2006.The inflation rate has decreased significantly as all supermarkets viciously cut prices in order to keep up with discounters, a move that Waitrose will find hard to do. However, as Waitrose cannot compete...
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...Notes for SM presentation The article in its nature is very research it is essentially a collection of theories from scholars, put together by liberman and asaba. The theories show how products and processes can be imitated by firms. However the strength of the article is that it also brings theories from sociology and ecology and organisational culture, therefore not just limiting research from business scholars. Does imitation actually benefit? Performance Ultimately performance issues arise from imitation on both economic and social levels. If imitation is adopted positively it can promote network effects and common standards though the market. A good example of this was the adoption of VCRs. Sony identified the storage advantage of the VCR when they were first introduced and through imitation from rivals the Japanese markets were the world leaders. The performance implications of imitation are further evident as processes such kaizen (continuous improvement) kanban and lean production are being implemented in western automobile industries. If the wrong path is chosen imitation can become costly to consumers and to firms as well. The early adoption of mini disk player and imitation of the idea cost firms thousands as evidence of capability were evident, overtaken by the MP3 Can all managers imitate? An article by Kelly, Et al, (2011) the decision making flaw by powerful people, which is available on blackboard, suggests tha power managers are less likely to take...
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...Thinking creatively about markets P.A Geroski Paul Andrew Geroski was a leading economist in the United Kingdom. He was particularly interested in innovation, technical change and the determinants of corporate performance. This article, untitled “Thinking creatively about markets”, written in 1998, deals with these subjects, and especially with market structure. In this paper, Geroski aims at showing the importance of the definition of market boundaries for the corporate strategists to take the right strategic and innovative decisons. He believes that all corporate strategists have specific needs that affect their vision of how the market should be delimited. The market definition has to be in line with those needs. At first, Geroski discusses two tradionnal visions of the market: “trading markets”, and “anti-trust markets”. “Trading markets” are defined as geographical areas, in which people deal with groups of homogeneous products that obey to the rule of one price. Geroski defines “anti-trust markets” as markets which are dominated by a firm or a group of firms, and where competitivness is serverly controlled. These two market visions seem to be correlated, but Geroski points out some inconsistencies: indeed, if, for example, there was some change in the degree of the market’s competitiveness, would an increase in prices be possible? As Geroski says, “some members of trading market may not be effective members of anti-trust market”… Thus the rule of one price is...
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...Session 6 Article Summary—From Scotch Whisky to Chinese Sneakers: International Commodity Flows and New Trade Networks in Oshikango, Namibia by Gregor Dobler Development of new trade networks feeding consumption have developed, influencing the way Africa integrates into the global economy. Dobler analyses different trade networks that link Oshikango, Nambibia to the world through four case studies on Scotch whisky, Brazilian furniture, Japanese used cars and Chinese sneakers commodities. Through the case studies, he exemplifies how there has been a shift from old colonial domination of trade to new manufacturing countries or trade routes, as well as the essential role of migrant entrepreneurs in these routes. The similarity underlying the different trade networks is that while the people involved in them are of different ethnicity or country of origin, they share the same profit-seeking motive and the opportunities in the international system shape them to become successful examples as facilitators of global trade. Another key concept from the article is that of global integration via consumption. As trade booms in the town of Namibia, it invariably fuels consumption in the town and Africa as a whole. Consumption choices are a means of self-expression in relation to the world and more Africans aspire towards commodities that reflect social standing and a ‘better life’. This thus creates new dependencies on the trade networks to fulfill these desires. Scotch Whisky Trade ...
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...[pic] A2 Business Studies Pre-Release Research Task ‘Development in Emerging Markets: China’ Learner Name: _____________________________ Preparing for A2 Business The Unit 3 examination Strategies for success • 25% of A level • 1 hour 45 minutes exam • 80 marks • The exam is case study based and comprises one 10 mark calculation question, two 18 mark evaluation questions and one 34 mark report. The Unit 4 examination The Business Environment and Managing Change • 25% of A level • 1 hour 45 minutes exam • 80 marks • Section A: Pre-release research tasks leading to a 40 mark essay • Section B: Choice of 3 essays, one must be chosen for 40 marks • This unit is synoptic – this means that it pulls together all the material from the entire AS and A2 specification. There are two key additional elements of preparation for this paper: Complete the research task The research task is designed to enable you to investigate in detail a small part of the Unit 4 specification. The research brief will give you precise guidance on the tasks to complete. Do not make too much of this task and extend your research beyond what is asked. Do, however, relate your research to a variety of large businesses producing goods and services and operating in different markets. Read widely about business You should read newspapers, magazines, and books, watch television and surf the internet for news...
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...Package "Food Containers Markets in China: Industry Growth, Economic Trends, Demand, Capacity, Analysis Report" Report Overview China's demand for Food Containers has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2004, 2009 and 2014) and long-term forecasts through 2019 and 2024 are presented. Major producers in China are profiled. Browse Complete Report at: http://www.researchbeam.com/food-containers-in-china-market The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments’ industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends...
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...contents Introduction Main contents I. Business idea 1. Idea 2. Products 3. Sipplier list II. Business Plan 1. Strategic Analysis 2. Marketing plan 3. Financial plan III. Task conducted IV. Participants Introduction Consumer Trends for Fruit and Vegetable Products looks at the STEEP model to analyze factors that affect the marketplace. It explores consumer trends in Vietnam using the statistics on food consumption, how Vietnamese are spending their food money, demographics and growth in produce sales. Retail trends are explored, which include specialty foods, packaging, branding, organics, convenience foods and the ethnic market in their relation to fruit and vegetables. Finally, this information is applied to the Alberta situation, suggesting market research activities that producers and processors may consider. Fruit and vegetable consumption has grown over the last few years for a number of reasons. In general, people are more concerned about staying healthy and eating right, and research into nutraceuticals and functional food has highlighted the health compounds found in fruits and vegetables. There has also been an increase in vegetarian diets and a stronger demand for exotic produce, resulting in a wider variety of imports, during all seasons of the year. The Financial condition in Vietnam has been improved a lot for many years. With that development, the demand in people’s life, especially in special celebration...
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...How to Select a Niche Market Brought to you by Chris Cobb Automated Income Stream Ltd © Automated Income Stream Ltd. All rights reserved. No part of this publication may be reproduced, sold, stored in a retrieval system, or in any form or by any means, without the prior permission in writing of the publisher. This is for your own personal use. 1 For legal reasons we are obliged to state the following: Disclaimer: To the fullest extent permitted by law, Automated Income Stream Ltd are providing this written material, its subsidiary elements and its contents on an ‘as is’ basis and make no (and expressly disclaim all) representations or warranties of any kind with respect to this written material or its contents, including, without limitation, advice and recommendations, warranties or merchantability, and fitness for a particular purpose. The information is given for entertainment purposes only. In addition, Automated Income Stream Ltd does not represent or warrant that the information accessible via this written material is accurate, complete or current. To the fullest extent permitted by law, Automated Income Stream Ltd or any of its affiliates, partners, directors, employees or other representatives will not be liable for damages arising out of, or in connection to, the use of this written material. This is a comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct, indirect or consequential...
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...ENGINEERING ADVANTAGE Developing growth strategies to become a market leader S T R AT E G Y Introduction A business will not become the market leader by chance. It takes careful planning to build an organisation that outperforms its competitors. In business, these plans are called strategies. A business strategy can take many forms. For IMI, a leading engineering business, its strategies focus on growing the business within the niche markets in which it operates. A niche market is a relatively small and often highly specialised segment of a market. IMI is a global engineering business focused on the precise control and movement of fluids in critical applications. IMI has five platform businesses which use its expertise in valve and fluid engineering in different markets: • Fluid Power – specialists in motion and fluid control technologies, custom engineered for critical applications requiring precision, speed and reliability. • Severe Service – highly engineered valves and controls that enable vital industrial and energy production processes to operate safely, cleanly and more efficiently. • Indoor Climate – experts in hydronic distribution systems and room temperature control which deliver energy efficient indoor climate systems. • Beverage Dispense – specialists in innovative beverage cooling and dispense solutions that contribute to increased sales and lower operating costs. • Merchandising – specialists in bespoke point of sale merchandising solutions which improve...
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...Tavazo brothers were thinking about how to keep on growing and started to analyse opportunities for further expansion. One potential source of growth is represented by the chance of expanding its current business within Canada and Iran, through the retail or wholesale channels. One plus point of this strategy is that it would let the company to maintain the same organizational structure without introducing revolutionary changes, which would be costly to make. Indeed, focusing on these two markets would let the company to grow constantly and would allow the management to produce gradual changes to the organization alongside with its expansion. However, a potential downside of the strategy is given by the nature of the Tavazo business and the features of its products, which requires a direct link with the final customers. In addition, although the company has already established a business relationship with the distributors that show the best performances, the contribution of the wholesale channel remains quite low (12%). Therefore, in order to widen its market share and increase its profits, the company would have to invest its financial resources to open new stores in Iran and Canada. Indeed, the retail channel represents the 80% of the total business of the company and compared with the wholesale one it has a 5% higher margin. However, even through an expansion of the retail chain, focusing on these two markets would not give the company the opportunity to improve its customers’ base...
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...INSTITUTE OF LEADERSHIP AND MANAGEMENT LEVEL 5 DIPLOMA IN LEADERSHIP AND MANAGEMENT WORK-BASED ASSIGNMENT CONFIRMATION FORM WORK-BASED ASSIGNMENT NUMBER M5.10 I confirm that this work-based assignment is the work of Candidate name Ben Heaviside………………………………….. Learner enrolment number EBO3559………………………………………… Name of tutor Fiona Stuart-Wilson ……………………………… Work Based Assignment M5.10 – Understanding the organisational Environment “Be able to analyse how an organisation is affected by the macro environment” 1.1 Chambers PESTLE analysis (please see appendix 1) Political 1.2 Various factors in the political arena have had and will continue to have a huge impact on chambers and the way it conducts its business. Reduced expenditure on public funding is high on the government’s agenda (and I will go into this in more detail later in the assignment) and it is safe to say it will have an impact on chambers income and future direction. Chambers is well placed to deal with this though as we have made additions both in terms of staffing and barristers who do not practice within the affected area to make up the short fall. 1.3 This may be altered in some way by a change in governmental leadership, which could be anticipated in the next year with the general election looming. However with more and more of the UK’s power being transferred to Brussels and the outside influence that the EU has on the UK legal system, it could mean that there is...
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