...Gillette: Why Innovation May Not Be Enough Successful & Innovated Products -Trac II Razor (1971) -Atra Razor (1977) - GOOD NEWS! Disposable Razor (1976) The strength of these 3 products Gillette sales rose to $2 billion Marketing Strategies Market shares through the years “Offer consumers high-quality shaving products that would satisfy basic grooming needs at a fair price.” "Reigned as a virtual monopoly until 1962" Competition- Wilkinson Sword Company When they introduced the stainless steel blade, Gillettes marketshares dropped to an all time low of 49% Through the years, the market share has been 70% or higher Since bought by P&G, Gillette has held 69% of the razor and blade market & 80% if the highly profitable replacement blade market Brief Overview -The Gillette company was founded in 1901 by king Camp Gillette -New Idea: "A razor with a safe, inexpensive, disposable blade" -With the help of William Nickerson the Gillette Company was born -2005 Procter & Gamble bought Gillette for $57 billion Successful & Innovated Products -Sensor (1990) -Sensor Excel (1993) -Mach 3 (razor wars, 3 blades) (1993) -Fusion (razor wars, 5(+1)blades) (2006) -Fusion ProGlide Shaving systems (2010) Gillette is a brand operated under the ownership of Procter & Gamble. The Gillette company was founded by King C. Gillette in 1901 as a safety razor manufacturer. It is a company categorized in the personal care sector that holds commanding worldwide...
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...Executive Summary Gillette has been the leading brand in men’s grooming industry. The competition in the razor industry is becoming more intense since the start of online retailing of razors. With competition heating up Gillette has to find a way to cater to consumers. Gillette merged with P&G in 2005, which instantaneously became a competitive advantage. Gillette uses its aggressive advertising to compete with customers and keep its market share. The company will introduce a new women’s razor to put more emphasizes on women. The company will use aggressive advertising and survival pricing, to target low to moderate income women. The company projects that this product will bring in $20 million in sales after launched and increase Gillette’s overall market share. Situation Analysis The Internal Environment Review of marketing goals and objectives Whether a customer uses electric or disposable razors, Gillette hopes to give their consumer the best shaving experience possible. Gillette has a strong market background which helps with identifying customer trends and promotes new product development. This is why Gillette’s shaving products are in its maturity stage. The company has been in the industry for more than 100 years and has high sources of equity (Gillette, 2015). The company’s current marketing goal is to continue to differentiate its strategy by innovation and marketing products in an unusual way. Gillette’s primary focus has been on the extension of its...
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...BCO 321 Strategic Management School of Business Vincent Chee, 110144 Ricky Liew, 100517 Walter Chin, 100936 Table of Content Case Abstraction 3 Vision Statement (Actual) 4 Mission Statement (Actual) 4 Mission Statement (Proposed) 4 Vision Statement (Proposed) 5 Slogan (Proposed) 5 The CPM Matrix of P&G Company 6 External Factor Evaluation (EFE) Matrix for Procter and Gamble (P&G) 9 The I/E matrix for Procter and Gamble (P&G) 14 Internal Factor Evaluation (IFE) Matrix for Procter and Gamble (P&G) 16 A SWOT Matrix of P&G Company 21 Strengths 23 Weaknesses 23 Opportunities 24 Threats 24 The FOUR strategies 25 The SPACE Matrix 26 Calculation 27 The SPACE Matrix chart 28 The BCG Matrix 29 The BCG Matrix chart 29 The Recommended Long-Term Planning 30 Income Statement and Balance Sheet for Procter and Gamble (P&G) 32 The Recommended Annual Objectives & Policies 35 The Recommended procedures for strategy review and evaluations 35 References: 37 Case Abstraction The Procter & Gamble Co., also known as P&G, is based in the United State of America. Mr. William Procter and Mr. James Gamble are the founders of the company in 1837, and this tell the story behind the company’s name. The P&G company is born when Mr. William, a candle maker from England and Mr. James, a soup maker from Ireland in Ohio. They are met eventually when they married sisters. The company is headquartered in downtown...
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...2013 Annual Report CONTENTS Letter to Shareholders 1 Sectors and Markets 5 Form 10-K Index 11 Form 10-K 12 Reconciliation of Non-GAAP Financial Measures 85 Global Leadership Council 86 Board of Directors 86 Recognition87 Company & Shareholder Information 88 FINANCIAL HIGHLIGHTS (unaudited) Amounts in millions, except per share amounts 2013 2012 2011 2010 2009 Net Sales Operating Income Net Earnings attributable to Procter & Gamble Net Earnings Margin from Continuing Operations Diluted Net Earnings per Common Share from Continuing Operations(1) Diluted Net Earnings per Common Share(1) Dividends per Common Share $84,167 $83,680 $81,104 $77,567 $75,295 14,481 13,292 15,495 15,732 15,188 11,312 10,756 11,797 12,736 13,436 13.5% 11.1% 14.4% 14.0% 14.1% $ 3.86 $ 3.12 $ 3.85 $ 3.47 $ 3.35 3.86 3.66 3.93 4.11 4.26 2.29 2.14 1.97 1.80 1.64 (1) Diluted net earnings per share are calculated based on net earnings attributable to Procter & Gamble. NET SALES OPERATING CASH FLOW DILUTED NET EARNINGS ($ billions) ($ billions) (per common share) 13 12 11 10 09 $84.2 $83.7 $81.1 $77.6 $75.3 13 12 11 10 09 $14.9 $13.3 $13.3 $16.1 $14.9 13 12 11 10 09 $3.86 $3.66 $3.93 $4.11 $4.26 2013 NET SALES BY GEOGRAPHIC REGION BY BUSINESS SEGMENT (2) 20% 24% 9% 32% 15% Beauty Grooming Health Care Fabric Care and Home Care Baby Care...
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