...13th out of 28 leading electronics makers. Recent achievements 6. Samsung Electronics’ brand value has steadily increased and in 2011 was ranked 17th, according to Interbrand which annually ranks the Top 100 Brands in the world. In 2012, the brand value was worth USD 23.43 billion, which was a 20% increase from the previous year 7. Visual Display Business a. Top Global Flat Panel TV Marketshare in 2012, capturing 30.56%. b. Top Global Smart TV Marketshare in 2012, capturing 37.22%. c. Amazing feat as they have earned no.1 global market share across all TV categories every year from 2006 through 2012. 8. Printers d. 2nd in Global A4 Laser Printer Market share in 2012 with 16%. 9. Mobile phone e. Top Global Smartphone sales and marketshare in 2012 with 213 million units sold. Market share of 30.4% i. Apple capturing 26% of the market share. f. 16% growth in mobile pc sale revenue, garnering the best industry growth rate in...
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...Task 2 A. Simulation Analysis A1. Brand Design Decisions TMC brand shows a very satisfactory rating from the customers above the competitors. They felt that the company brand quality, credibility and superiority were above others. In the world market TMC fell in the top percentile for a satisfactory rating. TMC used an independent, international, product-rating service that performs objective evaluations of new products across a host of businesses and consumer industries. In quarter one The Office computer was design with the base components as well as office software and spreadsheets built in. Multimedia accessories were added; a standard keyboard was added, with a 17’ monitor, this computer also came with a standard network connection, with high performance. The customers wanted an easy to use PC for office workers, as well as a moderate price. The Travelers Zone which was also design in quarter one for people on the road came with the base components, which includes word and a spreadsheet program, multimedia accessory for travelers, internet connections, keyboard with hot keys, and had a slim, rugged, portable design. In quarter two TMC created brands for Traveler and Workhorse because we felt that concentrating on two areas would be the right thing to do. By focusing our attention on Travelers and Workhorse needs in a computer would give us an edge over our competitors. New York and Paris were selected because of their market sizes. In quarter...
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...owns that is in the mind of the motorcycle consumer? In my view, the word that Honda owns is quality, Hero owns is mileage and the one word Bajaj owns is power, thanks to the Pulsar. If it's Yamaha, that word is style. The one word that TVS owns is cheap (not in a bad sense) but as in the least expensive. If this is true, then it points to a very high state of evolution in the market place where consumers are able to clearly associate brands with positions. Each of the above-mentioned brands has a clear position. This has its pros and cons. The pro is that, for instance, if a consumer wants power, other things being equal, he will come to you. So, the brand becomes safer in that sense. It is relatively insulated. The con of that is people who don't seek power won't be really too interested in you-but I think the advantage is greater than the disadvantage. On Bajaj's position: We got back into the game with the Pulsar. People buy the Discover because it reminds them of the Pulsar. It's like a younger brother of the Pulsar; or a 'domesticated' Pulsar. There is this clear divide in this market place. Hero has a 71% share in the 100cc segment; I find that, after having a satisfying experience with Hero, consumers move up and they come to us. So, people who want bigger and stronger bikes come to us, but they will not buy a 100cc from us. | | | On whether Hero MotoCorp will continue to be number one because most consumers want fuel efficiency: Yes, it will...
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...8098663752 1 Market Share Analysis Quarter 1988 1st 2nd 3rd 4th 1989 1st 2nd 3rd 4th 1990 1st 2nd 3rd 4th Price 3 3 3 3 3 3 3 3 4 4 4 4 B Volume Price 124870 126016 125426 198863 575175 127201 125277 126124 125302 503904 74860 77216 75000 3 3 3 4 3 3 3 3 3 3 3 C&P Volume Total Vol 100000 224870 100000 226016 100000 225426 25000 223863 325000 900175 100000 227201 100000 225277 100000 226124 100000 225302 400000 903904 150000 224860 150000 227216 150000 225000 M/share B C&P 55.5% 44.5% 55.8% 44.2% 55.6% 44.4% 88.8% 11.2% 63.9% 36.1% 56.0% 44.0% 55.6% 44.4% 55.8% 44.2% 55.6% 44.4% 55.7% 44.3% 33.3% 66.7% 34.0% 66.0% 33.3% 66.7% market shrinkage 180000 100107 79893 2 Profit Analysis if B alone increase the price Quarter 1988 1st 2nd 3rd 4th 1989 1st 2nd 3rd 4th 1990 1st 2nd 3rd 4th Price 3 3 3 3 3 3 3 3 4 4 4 4 Beauregard Volume cost profit Price 124870 3.31 -38709.7 126016 3.31 -39065 125426 3.31 -38882.1 198863 3.102 -20284 -136941 127201 3.31 -39432.3 125277 3.31 -38835.9 126124 3.31 -39098.4 125302 3.31 -38843.6 -156210 74860 3.96 2994.4 77216 3.96 3088.64 75000 3.96 3000 75000 3.96 3000 12083.04 3 3 3 4 3 3 3 3 3 3 3 3 0 C&P Volume cost 100000 100000 100000 25000 100000 100000 100000 100000 150000 150000 150000 150000 0 0 Profit -57400 -57400 -57400 -71525 -243725 -57400 -57400 -57400 -57400 -229600 -20400 -20400 -20400 -20400 -81600 3.574 3.574 3.574 6.861 3.574 3.574 3.574 3.574 3.136 3.136 3.136 3.136 -14125 3 Profit analysis if Both increased...
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...AIRBUS CASE ANALYSIS The possibility of an investor surviving a competition depends on the ability to overcome internal and external threats, while at the same time developing a strategy that creates aspects of differentiation, driven by economic logic. The airline industry has been a competitive industry, especially over the last half century. The two main competitors: - the Airbus and Boeing have exhibited a long-term rivalry for the market share. While the two have had a different staging of their businesses, the businesses have faced great challenges, both from within and external threats. Boeing had been the market leader until the later years of the century, when airbus, driven by the zeal and zest of becoming the market leader, experienced an accelerated growth and expansion to dominate the industry. Airbus manufacturing was a response to the increasing U.S dominance in the aircraft production industry. The initiative was launched in 1960s by three European nations, mainly Britain, France and West Germany in order to counter the increasing influence of the United States manufactures in the air transport industry. The investment was a joint product of the three nations in terms of financial input and human resources. Soon after the launch, British pulled off due to self-interests, but joined later by injecting a 20% stake in the manufacturing process. The plant was first based in Paris, France and governed under French law, which did not allow making public the financial...
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...GROUP 6 Abhishek Jindal – 3B Ayaz Khatri – 13B Meenal Banga – 25B Raina Guha – 36B Sourav Chakraborty – 51B Industry Overview Competitor Analysis Market Analysis Consumer Insight STP 4P Analysis Recomen dations Business Model • All the players operating in this space are pursuing a marketplace model to sell pharmaceutical drugs. This is due to there being no legal provision for direct online retailing of drugs • These companies carefully curate their local pharmacy partners due to concerns of counterfeit drugs, misuse of customer data, misuse of drugs or poor customer service • For companies that accept orders for non OTC drugs, uploading of prescription slip before ordering is mandatory due to legal reasons General trends • Many companies including HealthKart Plus started out as an online database for comparing medicines or finding their generic substitutes before eventually expanding into an online pharmacy • The rate of expansion is very slow and these companies just operate in a handful of locations • Lot of new companies entering this space in the past 3 years • Organized pharmacy chains just one % of the mammoth Rs 60,000 crores drug retail market • Online pharmacy started 2-3 years back, still in early stages with a few players in the market Lack of well defined regulations • There are no defined regulations related to functioning of online pharmacies in the IT Act 2000 • In addition, companies can face a penalty of upto Rs. 5 Crore if...
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...BUSINESS INSIGHTS The US Healthcare Market: into the 21st Century by David Sykes Projected value of the US PoM market, 1998-2007 200 180 Expenditure ($bn) 160 140 120 100 80 76 82 89 98 107 118 130 142 156 171 60 40 20 Source: Datamonitor "The vast projected increase in expenditure will offer pharmaceutical companies enormous opportunities to reap commercial reward if they are strategically placed to take advantage of these possibilities" 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 0 Business Insights Business Insights is a series of management reports designed to help you make informed, timely business decisions. We understand the problems facing today's managers in taking your business into the next millennium, and appreciate the importance of the role of accurate, up-to-date, incisive market and company analysis. We help you to crystallise your business decision making. Business Insights’ reports are authored by independent experts in their fields and offer results from our unique primary research methodology. Our authors' leading positions allow them to interview key industry executives and to quantify which issues will be of greatest strategic significance in an industry's future. The results of our analysis and recommendations will help you to evaluate the impact of these issues on your business, and plan to position yourselves to take the greatest advantage...
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...The Global Submarine Market 2015-2025 report provides readers with a detailed analysis of both historic and forecast global industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings – The global Submarine market is expected to be worth US$22.9 billion in 2015, and is expected increase to US$36.6 billion by 2025, representing a CAGR of 4.78% during the forecast period. – The market is anticipated to be dominated by North America, followed by Asia- Pacific and Europe. The US is the largest spender, with a cumulative expenditure of US$112.2 billion over the next decade. – In terms of segments, SSN is expected to account for 39% of the global submarine market, followed by SSKs and SSBNs, occupying shares of 36% and 25% respectively. Synopsis This report offers detailed analysis of the global submarine market with market size forecasts covering the next ten years. This report will also analyze factors that influence demand for the global submarine market, key market trends, and challenges faced by industry participants. In particular, it provides an in-depth analysis of the following: – Global submarine market size and drivers: detailed analysis of the global submarine market during 2015-2025, including highlights of the demand drivers and growth stimulators for submarines. It also provides a snapshot of the spending and modernization patterns of different regions around...
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...Marketing Presentation Notes / Aug 16, 2014 1, Category- Demand Segmentation, Market Research & Focus Groups, 4P’s Use GE marketing matrix 2. Competition- does not like swats likes individual analysis of competition and what can they kill you with. 3. Company & Competition Compare Together 4. Consumer 5. Customer -Market segmentation - Target markets - Brand loyalty - Customer relationship marketing - Need, want, perceptions, attitudes, behaviors, buying cycle, motivations, CRM Customer & Consumer / Influencers Analysis 6. Centers of Influence 7. Collaborators – Analysis of Collaborators. Do they make or break your product? 8. Context * PESTLE (Perceived Lack, Sociological shifts, technological trends overtime, Legal Regulatory, Environmental) Individual Marketing Plan Chapter 2 Page 28-29 1. Executive Summary 2. Situational Analysis 4 P’s Product (what is the solution not the product) Branding Promotion Provides information and incentives, Price is what they see and value is what they see. & Placement really is access to product or service. Relationships with customer’s reason why you have the business. Acquiring and retaining customers. 3. Marketing Goals, Objectives and Summary 4. Strategic Alternatives 5. Tactical Marketing Plan 6. Exhibits (Summarize exhibits in body) Oct 1 minute per slide Write out what your saying in the body. Uses...
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...Financial Forecasting for Insight Enterprises Inc. Mona Aghamirsalim Mobolaji Akindele Yue Qi Dilada Pongpanich Oct 20, 2015 Table of Contents Introduction…………………………………………………………………………………3 Industry Overview…………………………………………………………………………..3 Industry Competition……………………………………………………………........3 Industry Products, Operations & Technology………………………………………..4 Company Overview…………………………………………………………………………4 Acquisitions…………………………………………………………………………..5 Dividend Policy………………………………………………………………………5 Company Structure…………………………………………………………………...6 Competitors…………………………………………………………………………..6 Ownership Structure…………………………………………………………………7 Spreadsheet Analysis in Likely Scenario………………………………………………….8 Spreadsheet Analysis in Optimistic Scenario…………………………………………….11 Spreadsheet Analysis in Pessimistic Scenario……………………………………………13 Conclusion………………………………………………………………………………….13 Appendixes…………………………………………………………………………………16 References…………………………………………………………………………………..17 Introduction Financial forecasting is the science of predicting future outcomes of a company in order to make better financial and investing decisions. In this paper, we have analyzed Insight’s financial statements and made different assumptions in regards to the future of the company. By applying these assumptions we were able to determine the outlook of Insight in the next 5 years based on the most likely, optimistic and pessimistic scenarios. Insight, as an IT firm, has to keep up with the rapid growth and intense competition in...
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... India Automotive Market 2020 This document is confidential and is intended solely for the use and information of the client to whom it is addressed. The key 5s 1. Going forward, India is a key pillar of global automotive market - policy, actions and strategies of players in India will have a fundamental impact on the global auto landscape 2. By 2015, India will exceed every major European market inc. Germany, France and UK in automotive sales - making India the 4th largest automotive market by volume in the world 3. Over the next 20 years, India will be part of global automotive triumvirate - the global BIG 3 4. In fact, we expect the India automotive sales to exceed the US market by mid 2030s 5. The global automotive game will be pretty much decided by twin forces for China and India Booz & Company DATE India Auto Market.ppt Prepared for client name 1 India is booming – and projected to maintain the trajectory Real GDP Growth Regional: Percentage of World GDP 2005-2020 2004 India 2% China 4% US 28% China Japan 12% Growth Rate (Base=2005) Other 20% 4.0 EU 34% 2050 Estimate Other 10% US 26% India 17% 3.5 India 3.0 2.5 2.0 1.5 China 28% Thailand United Kingdom Germany EU 15% 20 05 20 06 20 07 20 08 20 09 20 10 20 11 20 12 20 13 20 14 20 15 20 16 20 17 20 18 20 19 20 20 1.0 Japan 4% Source: Global Insights Database, Business...
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...Consumer insight is the understanding and identification of an unmet need in the marketplace and then using the insights to find a way to fulfil the need. It implies a depth of understanding the customers. It also implies the sensible use of the obtained knowledge to help consumers fulfil their needs. Consumer Insights also implies understanding the collected data so that an organization can position itself the way it wants to be seen by its consumers. Consumer Insight is a result of market research and consumer insight database analysis being combined to manage consumers and to allow consumers to manage themselves. Consumer insights help to formulate changes in marketing strategies and help to improve interaction with individual consumers. Good Consumer insight means good CRM. Consumer insights work with and on the following: • Gaining Perspective • Inspiration • Knowledge • Discernment • Introspection • Truth • Intuition • Revelation • Deep Understanding, and • Discovery The following business challenges can benefit from Consumer Insight: 1. Effective and efficient growth of the business: • CI helps to measure effectiveness of marketing campaign by analyzing volume, influence and sentiment of consumer responses across multiple social media channels. • Pinpoint key influencers and social channels to engage consumer communities. • Gain insight into triggers of churn and cross-sell/up-sell opportunities to improve ROI. • Understand and measure the affinity relationships...
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...Issue #6: Marketing and selling CanGo’s products to the international market. Analysis/Summary: CanGo faces challenges of addressing the consumer buying process in the international market. They need to ask themselves the following questions. How can CanGo appeal to consumers in other countries? What psychological, personal, social and situational influences motivate consumer behavior in other countries? Why has CanGo’s shipping increased to Japan? VALS is a consulting and consumer research service that CanGo can turn to for assistance. It is one of the most important tools for understanding consumer behavior. VALS helps strengthen demographic characterizations by explaining the deeper psychological drivers of consumer behavior. They provide clients with tailored marketing strategies for targeting, positioning, and communications—real-world, real-time, actionable strategies. VALS identifies the psychological motivations that predict consumer differences ("Strategic business insights," 2012). Recommendation to CanGo: Building a Better Year Consultants, LLC, believes using VALS would be very beneficial for CanGo’s analysis of target markets. VALS segments US adults into eight distinct types using a specific set of psychological traits and key demographics that drive consumer behavior. The US Framework, a graphic representation of VALS, illustrates the eight types and two critical concepts for understanding consumers: primary motivation and resources. The combination of motivations...
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... As a graduate trainee within Investment you will be required to assist Fund Managers with research into particular investment strategies, providing analysis of the drivers of future returns and an understanding of the risks associated with them. The twoyear programme will provide you comprehensive training and support together with the practical and theoretical experience to prepare you for an agile and global career within investment. As part of your training you will gain experience in some of the following areas: Equities Equities is Schroders’ largest asset class and we manage over £134.4bn* in equity assets. As part of a rotation within Equities you will be required to assist Fund Managers with researching companies within a variety of sectors and countries creating proprietary financial models and research notes. Prior to recommending a stock, you will be expected to generate independent forecasts on the key drivers of the business and present your research to the team. Your analysis and recommendations will be subject to rigorous scrutiny by senior investment professionals therefore you will enjoy early responsibility and will be rewarded by knowing you have played a key part of the investment decision making process. Data Consultants are responsible for delivering insights to our internal customers, the Investors. These will take the form of adhoc analysis reports and presentations, the creation of prototype tools and dashboards using tools like Tableau, and involvement in the ...
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...Project Evaluation Corporate Finance 2013-2014 The 14 essays convey many interesting ideas. I am very impressed by some analysis which gives very technical and detailed description. These works have shown that you have great potential to go further, either to a comprehensive report for practical consultancy or to deepen the knowledge for academic research. However, there are some problems that I must mention for your future work. • Lack of theoretical foundations: Some reports just filled the paper with lots of facts, figures and data. The question follows is often “and so what?” The report will be more scientific based if you provide some explanations linking to the theories and interpretations we learned in the class. Present your shining points first: Many reports just give the introduction as a general description of the background of the selected companies. However, a more important part expected in these reports is your research questions and key points of analysis. If you don’t highlight the shining points from the beginning, you make your report less worthy of further reading. Coordination problem: I found some reports give strongly contradict results. I understand that you just share the task among the team members. But at least you must have something complete and logically right. Avoid using abbreviations for words that are less frequently used (eg. ADS, ROI, OTC…). If you insist to use, please write the full words for the first time you employ them. Reference of...
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