...Evaluating Emerging Opportunities in UK’s Health Spa Industry Abstract The purpose of this report is to research the Indian Spa company, ISC’s potential on the UK’s market. The findings gave both positive and negative answers in terms of the research question: Should ISC enter the UK Health market? The SLEPT analysis led us to conclude that ISC could potentially handle the macro environment of UK well. The market analysis showed the astonishing market potential availability in the country. The firm’s human capital, external network and financial health showed that the company is well equipped to potentially run a subsidiary within UK. Thus the advice to ISC is, therefore: enter the UK Health market. ISC (Indian Spa Company) is a fictional company. General Country Information The United Kingdom is a constitutional monarchy and unitary state consisting of four countries: England, Northern Ireland, Scotland and Wales. It is governed by a parliamentary system with its seat of government in London. The UK is a developed country, with the world's sixth largest economy by nominal GDP and the sixth largest by purchasing power parity. It was the world's first industrialised country and the world's foremost power during the 19th and early 20th centuries, but the economic and social cost of two world wars and the decline of its empire in the latter half of the 20th century diminished its leading role in global affairs. The UK nevertheless remains a great power with...
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...assigned us to prepare. This report will provide you with information regarding our business that is on “spa” We have collected and studied the relevant information for preparing this report. we have enjoyed a lot during our report writing, as it required studying details about spa industries in Bangladesh. We hope that this report will meet your requirement. We would be glad to furnish any further clarification in this regard, if needed. Yours’ sincerely, Khan Samara Salsabeel Ferdous shanjida Das Bipul Rahman Ashiqur We are grateful to Almighty god for giving us the chance of completing this paper within the schedule time without any kind of complex hazard. We would like to take the chance to express our gratitude to our honorable course teacher, samia shabnaz for her continuous guidance and support regarding this term paper. Besides this, we have found so many sincere and productive advices from many a person that we would like pay homage to them. INTRODUCTION What actually spa is? The term spa is associated with water treatment which is also known as balneotherapy. Spa towns or spa resorts (including hot springs resorts) typically offer various health treatments. The belief in the curative powers of mineral waters goes back to prehistoric times. Such practices have been popular worldwide, but are especially widespread in Europe and Japan. Spa treatment A...
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...Summary…………………………………………………………………………………………………………………………………3 Situation Analysis 4 Market Summary 4 Pet Industry Analysis 3 Pet Market Trend 5-5 Market Trends 5-6 Demographics 6-7 Market Psychographics 7-8 Market Needs: Cruise Travel and Pets 8 The Competitive Environment - SWOT analysis 9 Strengths 9-10 Weaknesses 10 Opportunities 11-11 Threats 12-12 Competition 12-13 Service Offering 13 Keys to Success 14 Marketing Strategy 15 Mission 16 Marketing Objectives……………………………………………………………………………………………………………………… 16-17 Financial Objectives…………………………………………………………………………………………………………………………......17 Target Market………………………………………………………………………………………………………………………………….18-19 Financial…..………………………………………………………………………………………………………………………………………19-27 Controls………………………………………………………………………………………………………………………………………………..27 Conclusion………………………………………………………………………………………………………………………………………28-29 References……………………………………………………………………………………………………………………………………..29-30 Executive Summary Furry Pet Spa & Resort is a Private Limited Company that aims to provide a world class spa for pets while owners travel with them. Since people are engaged in more travel, there is an excellent opportunity for some travelers to take their pets with them on vacations. Research now suggest that pet owners in many instances would prefer taking their pets with them, but the travel industry has been reluctant to allow pets to accompany their owners on some modes of transportation and lodging facilities. Furry Pet Spa and Resort is a privately owned company...
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...III. Environmental Analysis and Forecasting A. Environmental Factors 1. Social Spa goers are becoming more knowledgeable, they are also getting choosier and tend to have higher expectation on their spa experience. Filipinos in urban areas are stressed due to their long working hours, and the lack of work-life balance. 2. Political Philippines is politically stable and the government is committed to promote healthier lifestyles to the public. 3. Economic Trends Following the growth of the local economy, Filipino people has stronger purchasing power and are more willing to spend on luxury experiences, like spa. 4. Technology To reach the spa goers‘ expectation in a cost effective and green way, latest technologies such as using social media to advertise and the offering of portable spa experiences can be seen as viable solutions. B. Competitive Analysis Customers choose spa services based on proximity to their daily commute, quality and an exceptional experience. There is not one direct competitor of this nature within the area where we are intending to locate. After an analysis of the local market, four spa are identified as our closest competitor, including Urban Spa, The Palm Garden Health Spa, Exquisite Spa, Holistic Center for Wellness and Medical Spa, Terra Wellness Spa Competitive Trends: - Going green, all-natural ingredients - With respect to social media,...
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...Business Proposal: A Spa George Davies [Insert Course Name Here] [Insert Instructor Name Here] August 2, 2010 The business which I am purposing is called the Escapes Spa which will be located in Chicago, Illinois due to the stronger business climate and economic environment in the Midwest currently. This spa will include a variety of services, products and experiences, which will be discussed under the Business Description and the tagline will be “Your body’s escape from the rigors of city life.” This is an industry that has continued to thrive and grow despite the economic downturn, since people will look for ways to feel good and improve their appearance even when times are a little tougher. (This will be discussed further under the market analysis) I will continue by discussing the details of my business, the competitors currently operating spas in Chicago, and the marketing concepts behind this business. I believe this is a business that would be very successful, and my proposal is explained below. Business Description The type of business I am proposing, a spa business, will provide a variety of products and services to our customers. The mission or purpose of the business will be to help people of all walks of life find relaxation, healing and enjoyment in services and products designed to make them feel better and improve their quality of life. The form of ownership will be a sole proprietorship, with me acting as the president of the company...
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...and Service – dominant logic Concept Explanation ………………………………………………………………………….2 Implementation in my practical business……………………………………………………...2 B. Marketing Audit Report: Hanh Phat Consultancy Executive Summary………………………………………………………………………….. 3 Company Introduction………………………………………………………………………3-4 Mission Statement……………………………………………………………………………..4 Situation & SWOT analysis ……………………………………………………………...4-5 Customers Equity & Competition………………………………………………………….6 Portfolio Analysis using Boston Consulting Group & GE Matrixes……………………..6-7 Segmenting, Targeting, Positioning ………………………………………………………..8 Marketing Mix ……………………………………………………………………………...9 Product, Price, Place, Promotion……………………………………………………………9 Conclusion and Recommendations……………………………………………………….10-11 A. “Marketing” vs “marketing” concept and Service – dominant logic Concept Explanation In my viewpoint, the two ideas of Peter Drucker and S Vargo on marketing try to convey an important message in analysing the “Marketing” that is not only a sole activity to engage in the market with its own business strategy but also “marketing” with involving the whole business to finalize the result based on customers’ needs, wants and requirements. Consequently, the two ideas imply marketing management is at top priority of the firm. The manager must stop delighting customers; instead, the managers need too identify, anticipate and satisfy customer needs and...
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...Executive Summary Spa Connections Unlimited aims to be a premier health spa on wheels located in the Atlanta Metropolitan area. Our health spa will be specifically geared toward people 55 years and older. Through a unique combination of offered services and products, we will quickly gain our market share. Spa Connections Unlimited will provide customers with a relaxing, rejuvenating atmosphere right in the comfort of their own home. Table of Contents Introduction 4 Market Segment and Product Positing 4 Introduction 4 Marketing Segment 4 Target Market 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Position 7 Summary 7 Marketing Plan Introduction This is a marketing plan Spa Connections Unlimited, a health spa on wheels that is geared toward senior’s citizens that are 55 years and older located in the Atlanta Metropolitan area. Our spa will offer a wide variety of mind and body healing services and products. Our aspect of the business will be to provide spa services for both males and females seeking any type of spa services. The spa business is devoted to providing holistic methods of massage, body work, and energy work. This is all done in a relaxing, serene setting right in the comfort of our clients own home. Marketing Segment Aging is a natural process and brings with it benefits...
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...07-14-2010 New Life Day Spa Balance your mind, body, and budget at New Life Day Spa! At New Life Day Spa our goal is to meet the needs of each individual-spending time with every client to ensure full access to a most healthful and fulfilled life. Let our talented staff guide you on your path to wellness with the highest quality of products and services. Market Segmentation & Product Positioning Executive Summary/Objective The new business venture I have decided to embark on is opening a day spa. I have decided to call the day spa, “New Life Day Spa”. It will be owned and managed by Kristy Mitchell. I have managed many businesses before and I have my bachelors in Sociology and I am receiving my Masters in Business. I have always has a passion for owing my own business so I contemplated on what I would like to venture in and I chose a day spa because of the need and wants by consumers of this service. I did extensive research on spas and I chose a very exclusive, easy to find location in Towson, Maryland. It’s in a suburban area around a jewelry store, clothing boutiques and a well known gym. I chose this location because of the money that is spent in this area and the advertising quality associated with the strip mall. I was told by other business owners that they receive an abundance of walk-ins. The spa will be open 7 days a week from 9am until 12pm at night. I made sure I invested in the best quality spa equipment. I did this...
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...main subject 1. Executive Summary 2. Overview of Current Situation (with some background) 3. Situation Analysis ( Country, Industry, 3 C’s: Customers, Competitors, Company) 1) Analysis of overall attractiveness of a country 2) Industry A. Diamond Model (Michael Porter) B. Analysis of failure examples in SPA industry C. The major background of SPA brand’s failure at first entry to the market D. Characteristics of SPA 3) Customers (consumer behavior) A. Broad Fashion market B. SPA Fashion market 4) Competitors– ZARA, H&M A. ZARA B. H&M 5) Company (8 seconds) A. Recent State B. about company 4. Suggestions 1) Make Brand Identity & Collaboration 2) STP for 8 seconds 3) 4P for 8seconds 5. Reference Why this project important There are some SPA brands in Korea which from foreign countries and intensive competition. They are growing up rapidly. The new SPA brand “8 Seconds”, (from Korea, Cheil industries) is in the introduction level, so it needs special strategies to be grown up successfully in Korea. Our team is going to analyze the fashion industry and suggest strategic ideas for “8 seconds”. Before taking up the main subject Before we analysis how to success SPA brand and when SPA industry appeared in a market, also what we should suggest to 8seconds.We visited and asked several questions about SPA industry and 8seconds to experts working in Etrade Securities, 8seconds and Seoul Design occupational training college...
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...Abstract We have selected establishment of a spa for the project of our subject. This is done by our team which has four members. After analyzing the need we have come to know that in Rawalpindi, there is no SPA for elite class. This project has gone through various stages and ended up at closing out procedures. General Introduction The organization With the recent spa industry boom, the number and types of spas vary greatly from one to the other. Vision statement * Experience Bliss ● Celebrate Life ● Embrace Beauty Mission statement it is our commitment to provide only the highest level of service in a professional and relaxing setting. Every guest will always be treated warmly. We strive to improve our abilities through the most advanced education. We continually search the marketplace for the newest technology and the finest in hair, skin care and nail products. At Salon Spa our guests will always feel important and pampered! Our Team We employs only the most highly skilled, certified and compassionate talent in the beauty industry. Our Skill Certification Program requires each team member to learn & maintain highly proficient skill sets before they may give treatments to our guests. This ensures that you will receive the same comfort, quality and consistency with each team member. Go ahead, try someone new! Our motto We live by the motto “Revitalize and Re-energize.” We hope that those two words are exactly how you feel...
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...New Spa creation Report deleveloped by: John-‐Alexander Paquet, Sofia Tazi, Aurika Pavard and Yohan Poulet TABLE OF CONTENT Introduction 1) Competition analysis a) Market analysis b) Different type of Spa c) Swot & analysis of the competition 2 2 4 2) Our new partner a) Description of the brand Caudalie b) Treatment menu c) Advantages 8 10 12 3) Implementation a) b) c) d) The infrastructure of the Spa The bar Staffing Work in progress 13 16 18 18 4) Financial costs a) Investment & costs b) The revenue c) Profit & ROI ...
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... 3.2: Market strategy…………………………………………………………………………....6 4. Marketing mix …………...…………………………………………………………...7 5. Business Targets……………………………………………………………………..8 6. Forecast sales…………...……………………………………………………………9 7. COST Benefit Analysis.................……………………………………………...…11 8. Risk analysis………………………………………………………………………….12 9. CONCLUSION………………………………………………………………………………….…12 References…………………………………………………………………………………13 TABLES TABLE1: SALES FORECAST………………………………………………………………...9 TABLE2: DIRECT COST OF SALES……………………………………………………….10 TABLE3: BALANCE SHEET…………………………………………………………….......10 1 Executive Summary The project is considered as a great opportunity for us to start new and future business project. We think to open a business like Spa to inspire natures’ beauty. Tina Beauty Spa and Saloon is a new beauty house in Limited Space Mall, at Westfield in London; which offers complete beauty experience. We have seven highly comfortable and luxurious rooms with full equipment’s and splendid lines. We offer different massages, facial and other body treatments. A business plan is presented here to establish the Tina Beauty Spa and Salon in the upscale mall in UK. The business will have two segments of providing beauty services both in the spa/salon as well as customers’ homes. The website of the business will also provide all the details as well as retails products which are available through Tina Beauty Spa and Salon...
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...Memories Luxury Stay and Spa/ Strategic Plan Part 1 Kimberly M Johnson BUS/475 August 9, 2011 Jim Taylor Treasured Memories Luxury Stay and Spa/ Strategic Plan Part 1 Mission Statement Here at Treasured Memories Luxury Stay and Spa we are all about comfort and luxury. Our mission is to pamper you and make you feel like royalty. If you want that romantic get- away or just stay and enjoy our wonderful bed and breakfast or spa, our wonderful trained staff with the highest degree of professionalism will make sure that you visit is a treasured experience and memory. Visions for The Business The hospitality industry is a growing industry and has always been a passion of mine. There has always been a desire to start my own business of owning a bed and breakfast. To have a simple bed and breakfast is not the vision for Treasured Memories. This wonderful get-away will be for that newlywed couple on their wedding night or if a customer just need that weekend getaway. There will be a total of eight rooms at Treasured Memories. Four of the rooms will be honeymoon suites and the other four will be for a customer who would like to experience that luxury get-away weekend. Treasured Memories will also have a formal dining room with ten candle lit tables for two to give that romantic atmosphere for dinner. For breakfast, the guest may have breakfast in bed or chose to dine in the formal dining room. After enjoying our delicious breakfast, come relax at our luxury spa and take advantage...
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...Enter the sanctuary, find the harmony as the body heals, the spirit lifts and the time is yours once more at blue lagoon spa. Set as a partnership, blue lagoon aims to be the premier spa/salon and establish itself as a dependable destination. Through a unique combination of offered services and products, it will quickly gain market share, mainly targeting upper class. Blue lagoon spa will be the new chi-chi destination in town , providing customers with a relaxing, rejuvenating atmosphere where all of their mind and body needs can be met. WE know the way to seventh heaven. We offer a series of spa treatments and aromatherapies that blend the techniques and philosophies of the ancient and modern world, provide gym facilities; pools, kinesis studio and experts advise making a heavenly experience possible. Intended methods of research:- To gain the relevant information we will use both primary and secondary sources. We will carry out questionnaires and interviews to research about consumers tastes and preferences and find out on what basis customers choose spa services and how frequently do they visit such places so that we may be able to provide them with better services. To gather information relevant to the proper functioning of the spa business and to help inculcate the best possible practices into our system we will take help from the International Spa Association. We will consult the website of the Department of Statistics, Pakistan to gather information related to the...
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...* * * * * * EVOE SPRING SPA: A POSITIONING DILEMMA University of Maryland, College Park Cisco Systems: Launching the ASR 1000 Series Router using Social Media Marketing Section: ENTS 632 - 0201 "I pledge on my honor that I have not given or received any unauthorized assistance 21 April 2015 * I. STATEMENT OF POSITIONING PROBLEM FACED BY EVOE This case is set in August 2010, in Mumbai. The co-founders of Evoe Spring Spa have to choose a positioning strategy for their new business that will resonate with target customers. Their 3 alternatives are: 1)“Affordable Indulgence” 2)“Affordable Health” & 3)“A Little Vacation” II. SUMMARY OF SWOT Strengths: The Company did thorough research into consumer segments using tools like four-stage sequential process & even personally observed FGD’s to figure out customer’s social & cultural needs. The company understood the importance of qualitative research for positioning decisions. Raman, one of the founders has prior marketing experience. The Evoe founders relate to the customers as their need for affordable relaxation led to the idea of Evoe. Weaknesses: Evoe doesn’t have a physical presence; it is still an idea. This could be a disadvantage when looking for investors. It is a new entrant in a market where brand loyalty is high. The survey conducted by Evoe didn’t take into consideration people under 25 & above 55 years. The founders have no experience in the wellness...
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