Market Analysis

Market Analysis

In today's market, there is a lot of competition for any firm or business. I will be present you with the market analysis of your company based on the data you have provided. My over viewed is based from your strategic planning, marketing goals, and surveys. The service provided me with strengths and weaknesses of your company. My job is to make recommendations on how your company is organized and we will change or improve your current marketing structure. Strategies provided will ensure the most effective and competitive strategies ensuring long-term profitability for your future. First, we will be discussing how well Kudler foods is doing in the marketplace. I am pleased to say Kudler foods is doing great in their current locations. There is currently no high-end competition in the area for this type of business. The store has been able to carry itself professionally with no investors and having the ability to expand new stores shows great potential.
The strengths of the company from recent surveys conclude great customer service, store hours, store atmosphere, and knowledge of the products. Merchandise displays are an asset to the stores as well. Courtesy and prices seem to displease customers on a continuous basis. Over the course of the 2 years for the survey, the change was about one percent improvement for negative areas. I suggest we implement supervision to seek out outstanding courtesy from employees, rather than negative feedback. Encourage more enthusiasm when it comes to customer relationships. Make excellent customer service our number one goal for performance. When it comes to pricing, the strategy I suggest is to see how we can insert a program that tracks all the supply and demand needs every quarter. The excess products can be tracked to one digits numbers. In return, we may be able to lower prices on certain products without hurting overhead costs. The financial planner will assess last year’s inventory and make the proper report to your business manager.
My analysis says Kudler foods is a Monopolistic competitor. Your product output is based on organic foods from various countries. Consumers are leaning towards non-pesticidal consumption. There literally is no competition and the market is small. Since you are already established, you are ahead of any gourmet shops in the area. In a sense, organic foods costs to start up are high.
Customer loyalty, costs advantages, independent scale of investments, and the agriculture community help Kudler foods become a good competitor in this industry. Your ability to maintain low costs, fresh products, marketing direction, and expansion all prove to be worthy. At this current state, there are no other real organic stores around your area of business. Your suppliers are local for the most part. You have created a following for your goods, but need to keep in mind how this will only change in the future. Others will begin to see how well Kudler foods is doing and may pursue opening a similar store. This structure has positive outcome because of the different way of representation and showmanship. Your stores have a variety of wines and cheeses imported from all over the world. Fresh baked goods and fresh produce is a value when it comes to product on hand. The process of special orders is not common when it comes to food stores. Barriers for the organic industry are very low. Being a different new type of variety market brings more choice to the consumer. Improvement of quality for service is helpful. In this industry, there is room to better products and service. The more you know about your product, the more educated consumers are and willing to purchase with knowledge of the beneficial factors of your items.
Disadvantages include liable excess capacity, allocation inefficiency, prices, and advertisements. Liable excess means there is not enough output to lower the cost and benefit from the economic scale. In other words, the process it takes (marketing, packaging, and advertisements) to sell the item may become a waste or deem useless. Inefficiency can cause a downward slope as the competition rises. If your price is above the marginal cost curve, competition may create a downward slope and demand may be higher for the product at a lower price shoving your business out. Advertisement is a tricky investment. In order for a company to get your product out there, you must have a decent budget for it. One negative impact could be over manipulating or over rating your product. Too much desire for an average product may bring negative feedback from consumers. The last negative fact is the weather and farmers producing on time with enough supply to meet their demand.
The strategy that serves this company best is the differentiation strategy. Kidler foods have realized the potential wants, desires, and needs of a healthier society in perspective. Since opening in 1998, the store has established one of the finest gourmet shops around. Knowing what consumers are after ultimately grows the potential of profit for the future of your business. Taking the time to see what is the desire of the targeted audience can help identify the best strategy for long-term profitability.
The only strategy I recommend for Kudler foods is keeping an eye out for competition, imposing technology for inventory, and forecasting their projections to stay on top of their products. The only real world competition is two California based stores which are Barons marketplace and Trader Joe's. I have personally been to both stores and there are similar to Kudler foods in the sense of organic foods and wines. They also sell soup and gourmet type entities that you can find difficult to locate as well. It would be wise for all three companies to stay a good distance away from one another.
In conclusion, my analysis concludes Kudler foods is headed in the right direction for future enterprising. Do not move to fast and stay with the current pace.

References
Collander, D. C. ((2010)). Economics (8th Ed.). Retrieved from The University of Phoenix eBook Collection database.
The Organic Monopoly and the Myth of 'Natural' Foods: How Industry Giants Are Undermining the Organic Movement. ((2009), Summer). COMMON DREAMS, (),. Retrieved from http://www.raw-wisdom.com/naturalfoodsmyth
Kathy Kudler, University of Phoenix. ((2011)). Kudler Fine Foods Virtual Link [Multimedia]. Retrieved from Kathy Kudler, University of Phoenix, ECO/365 website.