...MG 2033: Quality Control Assignment 1 : H&M Group 20: Dominik Flum Thies Fingerhut Introduction Hennes & Mauritz (H&M) is a 100 billion SEK company. It´s engaged in designing and retailing of fashion apparel and accessories. The company offers a range of apparel, cosmetics, footwear and accessories for men, women, children and teenagers. H&M primarily operates in Europe, North America and Asia, and has a presence in over 38 countries. The company is headquartered in Stockholm, Sweden. Approximately 87,000 people on a full-time basis are employed at H&M. Strategy According Michael E. Porter (1996), the strategy of a company, per definition is selecting the set of activities in which an organization will excel to create a sustainable difference in the marketplace and which is also supported by Kaplan, R. S. and Norton, D.S. (2010) and the strategy of H&M confirms this definition. “Fashion and quality at the best price“ (H&M 2011a). That´s how Helena Helmersson, Head of Sustainability at H&M, describes the business concept. This statement implicates the three main goals of H&M. First H&M wants to sell a wide range of fashionable products and not just ordinary clothes. “People who come to an H&M store must be able to find everything: the latest fashion, reliable classics and their personal favourites,” says Ann-Sofie Johansson, H&M’s Head of Design. For that reason H&M continuously develops its collections so that each customer can find something new every time they come...
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...Part 3: Market Share Analysis Student’s name: Blendrit Elezaj Date: 2/23/2016 Firm: Sigma Industry: Alpha Period no. 3 You want to know how your brand is doing in terms of acquiring the market share as compared to the competitors within the same target market segment. 1. Name of your brand: SOFI and the target market: Savers. 2. Utilizing the table below, calculate the metrics given in the first column for your assigned brand for the current period as well as three of your top competitors. Target Segment | Your Brand: Sofi | Competitor #1Brand Name: Tone | Competitor #2Brand Name: Noon | Competitor #3Brand Name: Lock | Segment Share | 3.6% | 21.9% | 17.1% | 14.3% | Purchase Intentions | 4.9% | 20.9% | 18.1% | 12.5% | Awareness | 29% | 63% | 60% | 61% | Rel. Attractiveness | 16.89 | 33.17 | 30.16% | 20.49 | Rel. Availability | 73.46% | 1.04% | 94.47% | 1.14% | 3. On the basis of the above analysis of 3 A’s, discuss the strengths and weaknesses of your brand. * Weaknesses: New in town, has a very small screen size, brand awareness is low, rel. attractiveness and availability are also low. More hasto be done in (targeted) advertising, distribution and messages. * Strength: It is more customer specific than any of the other three competitors – we made this for savers. This season we will update the screen and other aspects to adjust to the new needs of the customers. 4. Discuss ways to improve the market share of...
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...How to Conduct Target Market Analysis ShareThis Every successful business plan includes target market analysis because you have to know who your customer is before your business can succeed. The 6 steps below guide you through the process of conducting target market analysis so you can properly assess the market your company appeals to. Step 1: Identify Your Target Market When you identify your market, you ask yourself a series of questions about your potential customers. When you think about who will buy your product, decide on their: •age •gender •annual income •what they do for a living •what they do in their leisure time •whether are not they have children Then, get more specific to your product. Find out how many of your type of product they already own or tend to own and how often they replace the product. Step 2: Divide Your Markets Your target market may include several different segments in terms of: •demographics •geographic location •attitudes and beliefs •purchasing trends If this is the case, divide your target markets along these lines in order to reach them more effectively. Step 3: Conduct Market Research You can use printed information collected by the federal government at practically no cost including the U.S. Census or the annual Statistical Abstract of The United States, published by the U.S. Department of Commerce. Given the sheer volume of information in these publications, though...
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...Stock Market Deliverabl Stock Market Deliverabl Stock Market According dictionary.com, the stock market can be defined as “a highly organized market facilitating the purchase and sale of securities and operated by professional stockbrokers and market makers according to fixed rules”. This market is it is one of the most vital areas of a market economy as it provides companies with access to capital and investors with a slice of ownership in the company and the potential of gains based on the company's future performance. Buyers and sellers come together to trade during specific hours on business days. Exchanges impose rules and regulations on the firms and brokers that are involved with them. If a particular company is traded on an exchange, it is referred to as "listed". Companies that are not listed on a stock exchange are sold OTC (short for Over-The-Counter). Companies that have shares traded OTC are usually smaller and riskier because they do not meet the requirements to be listed on a stock exchange. Stock Market Evaluation There are three major indexes to evaluate the overall performance of the stock market. These indices are discussed in more detail below: The Dow Jones The Dow Jones Industrial Average (DJI) is one of the oldest, most well-known and most frequently used indexes in the world. It includes the stocks of 30 of the world's largest and most influential companies. The DJI is what's known as a price weighted index. It was originally computed...
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...Douglas Design LLC: Strategy and Market Analysis Modernization and globalization in both developed and developing countries have changed consumer-buying patterns. Recently, younger generations are more prone to purchase low costing, portable contemporary furniture and home furnishing products. The purpose of this report is to ascertain how Douglas Design LLC should determine its strategic position in Washington DC and abroad. A) Brief Analysis of the Market: Office furniture sales in US largely depend on the US economy whilst the volume of home furniture mostly depends on the level of home sales. The profitability of individual companies is closely linked to volume they sell, since many costs are fixed. Large companies enjoy economies of scale* in purchasing. Small companies can compete effectively if they produce specialty items or high-quality workmanship that can sell for a price in accordance with what competitor sells. In general, the largest 50 companies generate about 40 percent of revenue. In US, Douglas Design LLC would face competition from Hellman Chang, Pottery Barn, Sears, Minimalista, Conran, Cratel & Barrel, Ethan Allen etc. Globally the main competitors are IKEA and Walmart, which sell very low cost and good quality furniture. The competitors offer differentiation in terms of styles and functions. Conran has a low cost strategy; Cratel & Barrel offers higher priced furniture in a box; Ethan Allen targets a more exclusive market; Wal-Mart is classified as less...
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...Statistical Analysis in the Car Market Course Title: Applied Managerial Statistics Course Number: GM 533 Instructor Name: Susan Orr Student Name: Braulio E. Assis (713-382-8789) Home Address: 3833 Cummins St Apt.1328, Houston, TX 77027 Email Address: edmur_assis2005@hotmail.com Title of the Work: “Statistical Analysis in the Car Market” Date: Aug 19, 2011 Introduction Business managers and owners in the car industry need information on which they could anchor their decision to maximize the company’s profit as well as to ensure efficiency and productivity of the operations of their business. One of these factors is the price, which is one the key determinants of demand and supply. Further, it is essential for them to know the various factors that affect the price of cars and how each of those factors influence the price. This report presents the result of the statistical analysis done in order to identify the factors that significantly affect the price of cars. The asking price is in terms of dollars. The predictor variables considered are the following: whether the car is convertible or not (CONVERT), the age of cars in years (AGE), the odometer reading in miles (MILES), whether the car is automatic or not (TRANS), whether the car has air conditioner or not (AIR), the number of cylinder in engine (CYL), the color (maroon, silver, grey, red, blue, black or white), (8) the model of the car, whether it is a GT model or not, and (9) the ownership which is either...
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...2.2 Osim Market Segmentation Market segmentation is the process of dividing a broad target market into subsets of consumers who have common needs so as to design and implement strategies to target their needs. The general target group for Osim is mid to high-end customers. This is so as they are less vulnerable to recessions and demands will become more resilient to cyclic demand patterns exhibited in typical consumer companies. This also allows them to actually charge a premium to consumers over their competitors’ products. However each of Osim products is actually created for a specific target market group in mind as they try and gradually increase their market share. These target markets are mainly sorted out through the use of age group, gender and income levels. Below shows an example of a product’s target market. Osim uPaPa Hug Age Group 25-35 & 50 years old onwards It focuses on providing a relaxing experience as well as a stress remover which young working adults are facing in the fast paced lifestyle. As the society advances, young adults are often suffering from muscle discomfort due to their work nature. In addition, OSIM UPAPA Hug was also advertised as a perfect present for the elders. Gender Male and Female As seen on their advertisements, a young lady with toned figure was portrayed. It displayed the ‘gentle’ side of the product, symbolising that it is suitable even for female usage. The male models playing the drums symbolised that the product has...
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...Current Market Conditions Competitive Analysis ECO/365 Bill Gates and Paul Allen made a company called Microsoft in 1975. They were computer fanatics that had a idea for personal computers. Microsoft then established itself into a household name. The marketplace for the personal computer became a actuality with the dream and hard work of Microsoft. Our group has been selected to be a part of a strategic planning team at Microsoft. They are the worldwide front-runner in software, services and solutions that support individuals and companies to realize their full potential ("A History of Windows", 2014). Microsoft is thinking about developing a new TV line. The marketing director directed our team to do a competitive market analysis and figure out the TV’s possible success. Our analysis will include an emphasis on Microsoft’s primary challenger (Sony) in the TV market. This report will look at the company as it relates to the current market settings and as it pertains to Microsoft concerning the marketplace structure, knowledge, price elasticity of demand, and participants. Tec-view vs. Sony HD Television Microsoft has developed a new television that will be an all in one component called Tec-view. This product will take the place of your computer and various digital devices while maintaining the expected functions of a television. Microsoft has brought superior upgrading to the line of visual experience. The competitor Sony HD television, is also working...
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...SEBI GUIDELINES FOR BONUS ISSUE SEBI is playing a vital role in regulating capital markets. Offer Documents / Prospectus for almost all types of issues are sent to SEBI for their comments. SEBI has framed guidelines for all types of issues including Bonus Issue. In case of Bonus Issue, there is no offer document as there is no involvement of any consideration. No funds are coming into the corpus of the company. Therefore, companies are required to just follow the guidelines issued by SEBI. Companies are not required to take any specific approval from SEBI. Things to remember before considering Bonus Issue Bonus shares cannot be issued if the company has come out with any public / rights issue in the past 12 months. Bonus shares cannot be issued in lieu of Dividend. Bonus shares can be issued only out of free reserves (i.e. reserves not set apart for any specific purpose) built out of the genuine profits or share premium collected in cash only. Bonus shares cannot be issued out of the reserves created by revaluation of fixed assets. If the existing shares are partly paid up, the company cannot issue Bonus Shares. It will be appropriate to first make the shares fully paid up before issuing Bonus Shares. It should be ensured that the company has not defaulted in payment of interest or principal in respect of fixed deposits and interest on existing debentures or principal on redemption thereof and It should be ensured that the company has sufficient reason to believe that...
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...during different market conditions. This paper discusses the role of IT and its significance in the current world. It also discusses various market conditions that prevailed over the last few decades and their impact on IT. This paper mainly focuses on the recent recession and how is IT impacted and transformed during these conditions. Having discussed the history of IT in different market situations, this paper throws a light on future conditions and growth in the field of IT. DEMAND ANALYSIS OF IT IN DIFFERENT MARKET CONDITIONS Introduction Demand is an economic principle that tells us about consumers' want, readiness and their capability to pay a price for a specific good or service. It is a common belief that greater the demand, greater is the price of a good or service. But, what leads to the demand of a particular good/service is a complex analysis and is different for each good/service. Any business, before development or expansion, studies the demand for its product. This study of demand is a complex process. Based on this demand analysis report, a firm leadership would decide on extension or starting of the business. The demand analysis might help determine or justify a desire for expansion in a particular sector or just to assess the health of a particular sector. Even though the demand analysis procedure is performed differently based on the type of business or study, participants may still share some fundamental procedures based on market conditions...
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...Market analysis February 8,2013 | Extra Space StorageGaining a competitive advantage. | Market analysis February 8,2013 | Extra Space StorageGaining a competitive advantage. | Background Information: According to the National Association of REITs, “self-storage REITs have had the strongest returns out of all publicly traded REITs over the past two years. In 2011, self-storage REITs had a 35.4% return, whereas the overall REIT market realized 8% returns. Generally speaking, REITs are relatively low risk, as 90% of all profits must be returned to shareholders. Moreover, the 2013 fiscal climate looks promising for the real estate sector, as many financial analysts expect interest rates to remain exceptionally low. Interest rates are particularly relevant, because REITs use a lot of leverage and operate with considerable debt.” There are four publicly traded self-storage investment trusts on the New York Stock Exchange: * Public Storage (PSA) (A-rated by S&P), which opened its doors for business 40 years ago. Today Public Storage is the world's largest owner and operator of self-storage facilities. The company operates over 2,200 unique and diverse company-owned locations in the United States and Europe, totaling more than 141 million net rentable square feet of real estate. Seeking Alpha writer Michael Terry, CFA wrote an excellent article on Public Storage here. * Extra Space Storage (EXR) (not rated), which is the second largest owner and operator...
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...SWOT Analysis of South Korea Market Strength 1. South Korea has a very high economic freedom. South Korea economic freedom score is 71.2 which makes its economy goes to the top 31st free economy in 2014. South Korea has improved on 0.9 point higher than last year due to their financial freedom and monetary freedom outweighing modest declines in business freedom, labor freedom, and fiscal freedom. South Korea is ranked 8th out of 42 countries in the Asia–Pacific region. 2. South Korea is moderately free of corruption. This makes South Korea a very clean place to conduct business where everything is fair towards the people which make it a very good place to conduct business if compare to country which has higher corruption rate. The Corruption Perception Index of South Korea is 5.60 out of 10; while countries in Asia score only 3.60 out of 10 and other all country corruption is 3.70 out of 10. This makes South Korea corruption level is lower than the other countries. It makes South Korea slightly better than the rest. Besides that, the Bribe Payer Index (BPI) of South Korea is quite high as it has score on 7.90 out of 10. This means that companies from South Korea are perceived as unlikely to engage bribery. 3. South Korea has a lot well educated labor which makes it easier to higher more labor to help them on their company. This is because South Korea has a very high education level. 4. The outbound travel market of South Korea is booming 5. Efficient in regulatory...
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...Defending the Free Market: Critical Analysis Defending the Free Market written by Rev. Robert Sirico is a book about how being a leftist seems like a very moral and right thing to do for people but in turn is not very economically sound. He talks about how back in his younger days he was a socialist and leftist but in turn with many talks with people and intense fact searching he figured out how the free-market system is the only way to solve many of the world’s problems. What I thought was Sirico’s strong points about the book was that he applied religion to a lot of the things he had to say. Usually when someone is talking about economics they try to shy away from including religion into their speech or paper. Also, Sirico was very blunt about what he had to say. He went straight to the point backing his ideas with personal experience and facts. When it comes to Sirico’s weaknesses I could not find anything. He was very direct in what he said and I believe he did not leave anything out. When I first began to read this book I thought that it was going to be a dull strung-out economic lesson as if a robot had written the book. Within the first few pages I was quickly proved wrong when Sirico started to add personal background and experience. He did this throughout the book, which made it actually interesting to read. One of the points Sirico mentioned really caught my eye. In Ch. 4, Want to help the poor? Start a business, he talks about how foreign aid does not...
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...Journal of Applied Finance & Banking, vol.1, no.3, 2011, 125-138 ISSN: 1792-6580 (print version), 1792-6599 (online) International Scientific Press, 2011 Stock Market Analysis in Practice: Is It Technical or Fundamental? Gil Cohen1, Andrey Kudryavtsev2 and Shlomit Hon-Snir3 Abstract Investors use varies tools in the investment process. Some use technical or fundamental analysis, or both in that process. The aim of the following survey research is first, to examine differences between professional portfolio managers to amateur investors in their approach towards technical and fundamental analysis. Second, we want to study the difference of use of fundamental and technical tools in the buying versus selling stocks. We used online survey in one of the leading business portals in addition to asking professional investors in a leading investment house in Israel. Our results show no significant difference between professional and non-professional investors in terms of how frequently they use fundamental and technical investment tools. Both groups of investors use more frequently fundamental tools than technical when they make buy/sell decisions. We also found that non-professional investors use more fundamental tools such as "analysts' recommendations" when they buy stocks and more technical tools such as "support and resistance lines" when they sell stocks. Moreover, our study Economics and Management Department...
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...SWOT Analysis of South Korea Market Strength 1. South Korea has a very high economic freedom. South Korea economic freedom score is 71.2 which makes its economy goes to the top 31st free economy in 2014. South Korea has improved on 0.9 point higher than last year due to their financial freedom and monetary freedom outweighing modest declines in business freedom, labor freedom, and fiscal freedom. South Korea is ranked 8th out of 42 countries in the Asia–Pacific region. 2. South Korea is moderately free of corruption. This makes South Korea a very clean place to conduct business where everything is fair towards the people which make it a very good place to conduct business if compare to country which has higher corruption rate. The Corruption Perception Index of South Korea is 5.60 out of 10; while countries in Asia score only 3.60 out of 10 and other all country corruption is 3.70 out of 10. This makes South Korea corruption level is lower than the other countries. It makes South Korea slightly better than the rest. Besides that, the Bribe Payer Index (BPI) of South Korea is quite high as it has score on 7.90 out of 10. This means that companies from South Korea are perceived as unlikely to engage bribery. 3. South Korea has a lot well educated labor which makes it easier to higher more labor to help them on their company. This is because South Korea has a very high education level. 4. The outbound travel market of South Korea is booming 5. Efficient in regulatory. In...
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