Applied Managerial Marketing Student’s Name
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Marketing and Market Planning Marketing function for the profit making organization is a primary function as it is the channel where income is generated. It is, in that way, paramount for an organization to have a productive marketing plans to flourish in the operations undertaken. The marketing function is primarily controlled through the 4Ps of marketing namely place, price, promotion and product. The 4Ps guides the marketing mix in order to produce a strategic channel. The strategic channel is used in maintaining and acquiring greater market share, reducing costs and at the same time maintaining a continuous competitive edge against the competitors (Ann‐Marie & Andrew, 2012). For this assignment, the discussion will major on the place factor of marketing. Place is where the consumers and sellers meet. Diverse factors affect the marketplace. The effects of place impact a firm both internally and externally as well as posing controllable and uncontrollable forces. The primary market forces include technological, economic, demographic, political, and cultural factors (Ann‐Marie & Andrew, 2012). The factors have diverse effects on the operations of an organization. In the case of Michelle, Elena, and the Mobile Manufacturing, Inc. (MM), with the consideration of exploiting global market, the most crucial factors to consider are political, technological and economic factors. Political factors differ from one state to the other. In that way, exploiting global market will pose a significant political challenge. While drafting a marketing plan, it is always necessary to consider the set laws, rules and regulations controlling business operations. The consideration gives the organization information of do’s and