...Page 3 | 2. | Code of conduct | Page 4 | 3. | About your module | Page 5 | 4. | Teaching and learning strategy | Page 6 | 5. | Resources for reading and research | Page 7 | 6. | Assessment | Page 8 | 7. | Lecture and seminar programme | Page 11 | 8. | Module prize | Page 37 | 9. | The SHU Marketing Student Society | Page 38 | 10. | Appendices:Task one assessment criteriaTask two assessment criteria | Page 39Page 41 | Welcome to global marketing Contact details Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Your seminar tutor: Learning time: On the successful completion of this unit you will receive 20 credit points at level 6. As in all units you are expected to devote 150 hours learning time to this unit, some of which will comprise lectures and seminars. These will be important for introducing and discussing new materials and for you to gauge your level of understanding of the subject. You will need to spend several hours per week in private study getting to grips with the pre-seminar tasks and necessary post-lecture reading and the associated activities. It is expected that the remainder of the time will be spent on assessment related activities such as reading and researching for your coursework assessment. Code of conduct Marketing subject group code of conduct We expect you to: * Make every effort to work collegially with your fellow students and tutors, and make a positive contribution...
Words: 7524 - Pages: 31
... Student Name: | | OR Student Number: | | Seminar Class Details: | Name of Seminar Tutor: | Day: | Time: | Room: | Principles of Marketing 1. WELCOME 2 2. CONTACT DETAILS 2 3. AIMS OF THE MODULE 3 4. LEARNING OUTCOMES 3 4.1 Knowledge 3 4.2 Skills 4 5. SYLLABUS 4 6. LEARNING METHODS 4 7. LEARNING MATERIALS & SUGGESTED TEXTS 5 8. LECTURE & SEMINAR SCHEDULE 9 LECTURE PROGRAMME 9 SEMINAR PROGRAMME 11 9. ASSESSMENT SCHEME 14 10. GUIDELINES ON HARVARD REFERENCING SYSTEM 26 11. INSTRUCTIONS FOR SUBMITTING YOUR WORK ELECTRONICALLY 27 12. ACADEMIC MISCONDUCT 27 13. REGULATIONS 28 14. MARKING SCHEME 29 15. GRADING SCALE 31 13. ASSESSMENT AND GRADING FEEDBACK FORMS 32 14. Lecture Slides 38 1. Welcome Welcome to Principles of Marketing. I hope you find this module a valuable learning experience. The challenges of providing superior customer value and gaining a competitive advantage have become crucial issues to a diverse range of companies. Delivering value and achieving a competitive advantage requires, among other things, a thorough understanding of markets, buyers and competition and an ability to match an organisation’s strengths to external opportunities...
Words: 8314 - Pages: 34
...Handbook Academic Year 2012/2013 Dubai Coordinator: Dr. Doug Young School of Business |Student Name: | | | OR |Student Number: | | | |Seminar Class Details: | |Name of Seminar Tutor: | |Day: | |Time: | |Room: | Lectures: Tuesday from 6:30 - 9:30 PM in KV Block 17, Room 009 MKT4100 Strategic Marketing Management 1. WELCOME ...
Words: 5537 - Pages: 23
... | |Distributed on: | |Hand in Date: |Please refer to the assignment hand-in | | | | |schedule | Instructions on Assessment: Syndicate Group Follow the brief given in each case and prepare a presentation for each company. You should carry out your own research using academic journals for theories as well as market reports etc for external analysis. Every group member should contribute to the presentation, which should be about 20 minutes (2-3 mins/participant plus 5 – 10 mins for questions) and include the use of one or two PowerPoint posters. Note: that each member of the group should be prepared to answer questions and take part in a discussion following the presentation. Case Study 1: Apple Inc,’s iPhone: Can iPhone Maintain its Initial Momentum? (Ghauri and Cateora, 2010, p626) Brief: 1. Carry out a SWOT analysis for the iPhone with special attention to its pricing policies; comparing these strategies with product life cycle issues in different markets. Use the case study and the internet to collect information. 2. There has been much controversy over Apple’s pricing strategies regarding the iPhone. Research various international pricing strategies available for Apple and recommend how they should deal with their pricing policies in the future. Consider...
Words: 3203 - Pages: 13
...Assessment 2. Presentation Briefing Financial and Marketing Analysis of Company Submission The presentation will take place during normal seminar hours. Attendance is compulsory. You are required to use PowerPoint for the presentation. All group members must present on the day. In addition to doing the presentation in class all students must submit an electronic version of their presentation individually online by using a separate link on the Blackboard. All group members must submit the same PowerPoint slides. The deadline for the group presentation in class is Semester 1 Week 10, Monday 30th November or Tuesday 1st December 2015 depending upon your timetable. The deadline for online individual submission of the PowerPoint presentation is Wednesday 2nd December 2015 at 1:00pm. Additional instructions on submission will be posted on Blackboard close to the deadline. You may save the PowerPoint slides and their explanation notes as MS Word or PDF before submitting it. If you have a financial hold situation a hardcopy plus electronic version will be accepted via the WBS Registry Coursework Lobby before the deadline. Please do not email your module leader or your seminar leader your coursework unless you have been asked to do so. The Registry does not accept such a submission in most cases. If you are having technical difficulties on the date of submission please email Evgeniya Macleod (e.macleod@westminster.ac.uk) and call FixIt. We strongly advise that you submit...
Words: 1793 - Pages: 8
...environment. Learning Goals At the end of this Course, students should be able to: synthesize information to recognize the external opportunities and threats as well as the internal strengths and weaknesses that impact a firm’s competitive advantage. critically evaluate how a business, corporate and/or international strategy would lead to sustainable competitive advantage. analyze complex and dynamic interdependencies among strategic issues. identify ethical issues and exhibit informed ethical judgment when faced with an ethical decision. Learning and Teaching Methods This course is structured in a seminar learning format, where a 4-hour seminar is conducted every week for a total of 13 sessions. Each seminar is intended to inform and equip students with the conceptual tools to synthesize, evaluate and analyze strategic issues with an ethical grounding. In addition, seminar activities have been developed to provide opportunities for students to sharpen their strategic...
Words: 4166 - Pages: 17
... | FS3032 – Capital Markets MODULE HANDBOOK 2014/15 - Semester 1 Module Lecturer: Dr Phan Tran Trung Dzung Faculty of Banking and Finance / FTU fandzung@ftu.edu.vn This module is supported by Weblearn – students are advised to access the site on a regular basis, at least once a week FS3032 Capital Markets |Teaching Location |A1101 | |Teaching Semester |1 | |Module Level |H | |Home Academic Department |LMBS | |Module Leader |Dr Phan Tran Trung Dzung | |Module Web Site |FS3032C | |Teaching Mode |Day | |Module Title |Capital Markets | |Timeslot | | |Credit Rating For Module |15 | Module Summary CODE: FS3032C TITLE: Capital Markets: Investment & Portfolio Management BRIEF DESCRIPTION: The world of finance...
Words: 4773 - Pages: 20
...Learning Outcomes 4 2.2.1 Knowledge and understanding of: 4 2.2.2 Intellectual Skills: 4 2.2.3 Subject practical skills: 5 2.2.4 Transferable skills: 5 2.3 Learning and teaching activities 5 3. Contact Details 5 4. Course Content 6 4.1 Session Reading 20 5. Assessment Details 21 5.1 Summary of assessment 21 5.2 Detailed description of assessment 21 6. Other Details 23 1. Welcome Welcome to the exciting world of International Business Management! In this era of globalization, there are very few companies that can say that they are not part of a global network. Every firm has to think of itself as a global company, if for no other reason than because it has to meet competition from global companies. This changes the entire strategy of the firm. In the future, we expect that all of you will be involved in managerial decision making that will take you beyond the realms of your geographical territory. This course on International Business Management will have the focus on helping you make better international decisions. Aside from the opportunities offered by globalisation, there are also many risks in entering into the global market. This course will attempt to address, in a structured format, the ways and possibilities of addressing these risks. The basic philosophy behind this course is to develop a holistic understanding of international business, appreciating the risks, and developing competence in using tools to...
Words: 2809 - Pages: 12
...guide you will find much of what you need in order to successfully complete the module. Further learning materials and information are available on the learning network under the module code BS7916. Module Code BS7916 Module Name: Principles of Responsible Management It is your responsibility to: * Collect a copy of the reading pack from the faculty office * Attend both lecture and seminar sessions as stated on your timetable * Arrive in time for the start of all taught sessions * Read the preparatory reading before the taught sessions each week * Undertake any directed learning that may be set * Seek help from the module tutor if you are having any problems with any aspect of the module * Hand in assignments on time Tutor contact details: Module leader: Dr Roz Sunley Roz.Sunley@winchester.ac.uk Module tutor: Dr Natalia Yakovleva Natalia.Yakovleva@winchester.ac.uk Module administrator: Karen Robbertze Karen.Robbertze@winchester.ac.uk Contents Introduction and learning outcomes 3 Weekly schedule 4-6 Assessment 7-9 Useful texts 9-11 Feedback, Harvard referencing etc 12 Study guide for each week 12 - 17 Marking criteria 18 – 20 Background to Principles of Responsible Management The Winchester Business School is one of a select group of business schools to join an exciting new management education initiative set up by the United Nations. Winchester Business School was...
Words: 4620 - Pages: 19
...can be applied to ensure long-term success for organisations. AIMS The aims of the module are to: • to appreciate the importance of marketing as a management discipline in ensuring the long-term success of organisations across the ‘not-for-profit’, public sector and private sector business arenas and across the globe • to develop an understanding of marketing management in the broadest sense, of how marketing management approaches may have to be modified when seeking access to international markets and to be able to adopt a robust and objective approach to management decision making in both a domestic and in a global context • to appreciate the importance of culture in the formulation of and success of global marketing activities and to examine marketing ethics in a global context LEARNING OUTCOMES On successful completion of the module you will be able to: • appreciate the central importance of the marketing concept and of market drivers as interpreted through market research and analysis and...
Words: 2175 - Pages: 9
...MBA & MBA (IB) THIRD SEMESTER -- CHOICE BASED CREDIT SYSTEM (NEW SYLLABUS) COMPULSORY PAPERS Title: Total Quality Management Subject Code: 3001 Contact Hours: 45 hrs Work load: 3 hrs per week Credit Points: 3 Evaluation: Continuous Internal Assessment – 25 marks Semester End Examination -- 50 marks Objectives: This cour se is designed to help students to develop basic appreciation of quality concepts and learn the tools and techniques to achieve quality. It also gives the totally integrated effort for gaining competitive advantage by continuously improving every facet of an organization’s activities. Pedagogy : Lectures, Assignments, case studies, seminar, MODULE 1 Introduction to TQM: Various definitions of quality and TQM, Core concepts of quality, The masters of quality(W Edwards Deming, Joseph M Juran, Philiph B Crosby, Kaoru Ishikawa, Ginichi Taguchi, Shigeo shingo) Evolution of quality, The Total Quality Management Excellence Model, Strategic Quality Management, Lecture, Numerical Exercises on cost of quality, TPM 1. Basterfield H Dale and others, Total Quality Management, Pearson Education/PHI, Inc. 2006. 2. K.Shridhar Bhat Total Quality Management (Himalaya publishing house 2005). 3. Poornima M Charantimath, Total Quality Management, Pearson Education, 2003. MODULE 2 Continuous process improvement: Concepts of Kaizen, Kaizen vs. Innovation, Kaizen Strategy...
Words: 5392 - Pages: 22
...UNIT OUTLINE Read this document to learn essential details about your unit. It will also help you to get started with your studies. BMA604 Consumer Decision Making Semester 2, 2015 THIS UNIT IS BEING OFFERED IN: HOBART & BY DISTANCE Taught by: Professor Aron O’Cass (Unit Coordinator) CRICOS Provider Code: 00586B BMA604, Consumer Decision Making 2 Contents Contact Details ........................................................................................................................................ 2 Unit Description ...................................................................................................................................... 3 Prior Knowledge &/or Skills OR Pre-Requisite Unit(s) ............................................................................ 3 Enrolment in the Unit ............................................................................................................................. 3 When does the unit commence? ............................................................................................................ 3 University of Tasmania Graduate Quality Statement ............................................................................. 3 Intended Learning Outcomes for BMA604 ............................................................................................. 4 Learning Expectations and Teaching Strategies/Approach ..........................................................
Words: 6677 - Pages: 27
...UNIT OUTLINE Read this document to learn essential details about your unit. It will also help you to get started with your studies. BMA604 Consumer Decision Making Semester 2, 2015 THIS UNIT IS BEING OFFERED IN: HOBART & BY DISTANCE Taught by: Professor Aron O’Cass (Unit Coordinator) CRICOS Provider Code: 00586B BMA604, Consumer Decision Making 2 Contents Contact Details ........................................................................................................................................ 2 Unit Description ...................................................................................................................................... 3 Prior Knowledge &/or Skills OR Pre-Requisite Unit(s) ............................................................................ 3 Enrolment in the Unit ............................................................................................................................. 3 When does the unit commence? ............................................................................................................ 3 University of Tasmania Graduate Quality Statement ............................................................................. 3 Intended Learning Outcomes for BMA604 ............................................................................................. 4 Learning Expectations and Teaching Strategies/Approach ........................................................
Words: 6673 - Pages: 27
...the Southern part of Michigan including Detroit and surrounding areas. Terra Engineering will seek major contracts with medium sized firms. Those contracts will be served with the assistance of strategic alliances, both with other engineering companies such as Randolf and Associates and Barnard and Barry Environmental (letters of support attached in Appendix C) as well as other professional groups. This will give the company the flexibility it needs to successfully secure and complete projects with varying elements. By using existing contracts and joint ventures with other consulting firms, Terra Engineering is in a position to corner the on-site assessments market in Southern Michigan. By year 3, Terra Engineering will expand to other markets such as Southern Ontario, Canada. The market for on-site environmental assessments has continued to be under serviced in both, Southern Michigan and Southwestern Ontario, Canada. Mr. Johnson and Mr. Smith have both recognized that there is a high demand for these services as well as a shortage in supply. Through their extensive contacts, they have...
Words: 496 - Pages: 2
...Defining Needs Assessment By: Thomas Ferguson Argosy University Training and Development MGT430 Instructor Martin Dibello November 26, 2014 Defining Needs Assessment By: Thomas Ferguson In my own words and interpretation is that “needs assessment” is based on the following: * Assessment of the employee training program * Assessment of current knowledge of company policy, expectations, goals etc. * Assessment of current ability of current employees; meaning they have to know sales, financial status, customer service and customer knowledge, as well as trends in the local market, etc. * Financial understanding of current training programs and progress of current employees as well as past employees. * Ensuring that management is understanding of their programs as well as success and trouble areas. * Ensuring that management is up to changes where needed and support when things do change with intentions of progress. * Interview employees as well as management to see where the moral is and determine what direction would be best for the company...
Words: 1203 - Pages: 5
