...Market Conditions Competitive Analysis Taze Vega ECO/365 October 20, 2014 John Bayer Market Conditions Competitive Analysis Factors Affecting Variable Costs Variable costs, as defined by Collins Dictionary of Economics (2006), are production costs that can change depending on the amount of output. Variable costs in manufacturing soft drinks would be packaging, labor (overtime costs), energy usage and raw materials. Of these, raw materials such as sugar used in making the product would be the cost that varies the most. The Law of Supply states that if the demand of an item rises then the price of that item will also rise (Colander, 2013). Therefore, if the demand for sweeteners were to rise then the price of raw materials would also rise. This would increase the cost of manufacturing the soft drink. The cost of productivity and labor would rise if for some reason the demand for the coke product was to rise also. The reason for this is that to fulfill the rising demand, Coca-Cola would have to increase the amount of employees working which would increase the cost of productivity due to energy usage and labor costs. Factors Affecting Fixed Costs According to Collins Dictionary of Economics (2006), fixed costs are production costs that do not change and are not affected by the volume of activity or the quantity of production. Some examples of fixed costs are rent, overhead and payroll. There are factors that may, at times, affect the changes of fixed costs. These factors...
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...Current Market Conditions Competitive Analysis Brian C. Cassidy, Jenna Tanner, Carla D’Amato, and Courtney Goddard ECO 365 April 13, 2015 David Copeland Norcross IV Introduction Ben & Jerry’s ice cream is a favorite and beloved American treat throughout the United States and 33 countries around the globe. Since Ben & Jerry’s are focused on providing a delicious and wide variety of flavors, they have recently decided to expand their products and develop and introduce a new product onto the market. In doing so, a strategic planning group has been gathered to conduct a series of analyzed to organize their strategy in the development of the new products. This will involve a comprehensive market analysis, as well as analyzes of supply and demand and variable costs that are involved in the development and marketing processes. This paper will discuss the history of Ben & Jerry’s and analyzes their product that are required to determine the product’s potential success. Background Ben and Jerry’s, (Ben &Jerry’s Homemade Holdings, Inc.) is an American dairy company. Ben Cohen and Jerry Greenfield founded the company in 1978 in Burlington, Vermont. Ben and Jerry met in 7th grade gym class, in 1963. Both men moved together to Vermont. While living in Vermont the young entrepreneurs decided to attend a correspondence course in ice cream making, at the Pennsylvania University Creamery. With a $12,000 investment, Ben and Jerry opened their very first ice cream parlor...
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...Current Market Conditions Competitive Analysis ECO/365 Bill Gates and Paul Allen made a company called Microsoft in 1975. They were computer fanatics that had a idea for personal computers. Microsoft then established itself into a household name. The marketplace for the personal computer became a actuality with the dream and hard work of Microsoft. Our group has been selected to be a part of a strategic planning team at Microsoft. They are the worldwide front-runner in software, services and solutions that support individuals and companies to realize their full potential ("A History of Windows", 2014). Microsoft is thinking about developing a new TV line. The marketing director directed our team to do a competitive market analysis and figure out the TV’s possible success. Our analysis will include an emphasis on Microsoft’s primary challenger (Sony) in the TV market. This report will look at the company as it relates to the current market settings and as it pertains to Microsoft concerning the marketplace structure, knowledge, price elasticity of demand, and participants. Tec-view vs. Sony HD Television Microsoft has developed a new television that will be an all in one component called Tec-view. This product will take the place of your computer and various digital devices while maintaining the expected functions of a television. Microsoft has brought superior upgrading to the line of visual experience. The competitor Sony HD television, is also working...
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...Current Market Conditions Competitive Analysis ECON365 Current Market Conditions Competitive Analysis Companies spend extensive amounts of time, money and resources when exploring the creation of a new product or service. It is imperative that companies thoroughly research the market, the demand, and what consumers want. To best determine the potentials of this new product, it is important also to understand the existing and potential competitive market, explore different opportunities or issues that the company could face, and consider the factors that could affect the cost of producing the product. Company History Samsung was founded by Lee Byung Chul in 1938 in Taegu, Korea as an export trade company selling to nearby countries. During the 1980s, Samsung devoted more focus to its electronic division and began introducing products such as DVD technology, computer technology, and many other electronics as well. (Kovach, 2013) In 1983, Samsung Electronics evolved. It was not until 1999 when Samsung would make their mobile phone division the most profitable part of the company by releasing their first internet ready phone. Over ten years later, they released the first version of their flagship Android phone, the Galaxy S. (Kovach, 2013) Product History Since the original model hit the scene in 2010, many new versions have been released in the Galaxy S Series cell phone made by Samsung. (Kovach, 2013) The Galaxy S series is best known for its sleek design, its complex...
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...Current Market Conditions Competitive Analysis Apple, Inc. is a multinational. Their leading product is a smartphone called the iPhone, which began selling in the early 2000's. It has made them billions of dollars over time because their cost to manufacture the phone is less than what they can charge to sell the phone to consumers. Apple is known to have expensive products, but their products still have a high consumer demand. In this paper, we will discuss Apple Inc. competitive market analysis. Company History Apple Computers Inc. was founded back in April, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Their main goal was to develop and sell personal computers. Since then, Apple has become more than a company that just sells computers. They have now broadened their line of products to phones, music purchasing software, MP3 players, televisions and even a form of payment. Later in 2007, they changed their name to Apple, Inc. It reflected their shift from a personal computer only to consumer electronics. After Samsung, Apple is the second largest information technology company, according to revenue. In March 2015, they joined the Dow Jones Industrial Average. Their iPhone has revolutionized the cellphone industry. It's operated by Apple's operating system iOS. Since its debut in 2007, the iPhone has had eight generations – starting with the first generation model and its current models, iPhone 6 and 6 Plus. With each new model, major changes were made to...
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...Current Market Conditions Competitive Analysis Paula Collins, Candesse Ediger, Kristi Shimmin, Chadrick J. White ECO 365 September 2, 2013 Krissa Wrigley Current Market Conditions Competitive Analysis Determining the most appropriate product to launch into the market is a difficult process. This market analysis will help determine the specific factors to help Pepsi evaluate how well the product is received by consumers in the marketplace. This analysis is based on our competitor Coca-Cola as a comparison to our product. A brief history is discussed with a look at the demand, supply, and equilibrium prices in the market. Other elements discussed are price elasticity and cost structure, and recommendations made on how to maximize our profits and successfully compete with Coca-Cola. History The original Coca-Cola product is introduced and developed in 1886 by John S. Pemberton (Bhasin, 2013). In the next 15 years Coca-Cola is purchased and incorporated into a business by Asa Candler, and they had their first celebrity endorser musician Hilda Clark (Bhasin, 2013). Coca-Cola began to move into other foreign markets by 1906 and branched out to athletes for their endorsement of Coca-Cola. Coca-Cola was the first to manufacture a contoured glass bottle for their product, and launch production plants in the Philippines and Europe. Between 1906 and 1938 Coca-Cola had entered into numerous foreign markets including Canada, Cuba, Australia, Norway, and South Africa. By 1950...
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...Current Market Conditions Competitive Analysis Rishi Madhav ECO/ 365 June 18, 2014 Professor Renee Barela-Gutierrez Current Market Conditions Competitive Analysis Here at Apple Inc. we are coming to our years end with the success of the iPhone 5s. With the iPhone 6 in development, it is that time of year where we must look at our new product and determine its potential success. With all newly upgraded software and added features such as a new camera system, it vital that we show our customers just how much more beneficial our product remains as the best. We will look at our competitors and more importantly their products that can potentially compete with the iPhone 6 and how this will affect our prices. Steve Jobs and Steve Wozniak founded the company back in 1976, and both have driven Apple Inc. to be the largest computer companies in the world. While both were very smart, they decided to drop out of college and pursue their passion in the technology industry. Wozniak has a passion in computer design and eventually created the Apple I. Steve Jobs however always looked to the future and was able to convince Wozniak to sell the machine and eventually helped to start Apple Computer. Many people did not take the Apple I very seriously, and it was the design of the Apple II that helped launch Apple. Fast forward to 1982, apple because the fastest company to make $1 million in annual sales and by 1985, turmoil struck the company that eventually led to Steve Jobs firing...
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...Current Market Conditions Competitive Analysis Christina Hand, Ray Philips, Emmet Flynn, Cat Guerrera, Christa Rehmeyer, Mike Norton, & Nikolas Morrow August 6, 2012 ECO/365 Franny Chan Factors that affect demand, supply, and equilibrium prices in the market in which the competing organization operates; define the market for your chosen product, including an analysis of its competitors, potential customers, or potential buyers. The cell phone market is a massive market. Some studies conclude that more than half the world has cell phone accounts. One attribute that defines the cell phone market is the idea of consumers giving up their land line use. Many individuals are now giving up their land line use in favor of using only a cell phone. This causes a large influx of customers into the market for cell phones. As technology continues to advance new types of cell phones are developed and marketed to different segments of the population. Now cell phones are available for business purposes and social purposes such as social networking, text messaging, or gaming. Apple Inc., like any other corporation, has supply and demand that is affected by a variety of factors. In fact businesses create products and offer services based on their customers’ demands and the demands of the customers, or the lack thereof, affects the available supply. One of the main issues that drive demand of a product is customer preference. The preference of the customer and the desire of...
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...Letia Mangum-Patterson, Current Market Conditions Competitive Analysis: Starbucks ECO/365 Ed Hartman February 24, 2014 Abstract Economics as we know it today was born to a premise of thought. From the idea of how individuals could express their freedoms to sell or produce goods was the founded basis for which the world of economics evolved. “Economics is the science that concerns itself with economies, from how societies produce goods and services, to how they consume them. It has influenced world finance at many important junctions throughout history and is a vital part of our everyday lives.” (Beattie, 2011, para. 1). Introduction Economics as we know it today was born to a premise of thought. From the idea of how individuals could express their freedoms to sell or produce goods was the founded basis for which the world of economics evolved. “Economics is the science that concerns itself with economies, from how societies produce goods and services, to how they consume them. It has influenced world finance at many important junctions throughout history and is a vital part of our everyday lives.” (Beattie, 2011, para. 1). The United States of America sets the bar for what other countries strive to replicate and the reason why many from around the world seek to live in the land of the free market dream. According to Colander, (2010), “the powerful U.S. economy generates a high standard of living and sense of economic wellbeing (compared to most other...
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...online-based games on the market for years since its initial release. The game maintains a high level of subscriptions that cost a fixed rate of $15 per month. The game itself once controlled over 50% of the multiple player market shares in 2006 for the western region. Subscriptions have reached more than five million by 2006 and exceeded 10 million subscribers for a 2nd time by the end of 2012. Subscriptions for this game have even exceeded 14 million in year 2009. At a steady rate of $15 per subscriber, profits have steadily risen over the years. Multiple player platform-based games have steadily risen in subscriptions as Internet speeds have improved and more gamers seek personal interaction within his or her gameplay. This is a good market for our company to venture into based on the demand for current gaming. Technology is expected to increase while driving prices down for current computer systems; allowing further access for consumers to this gaming market. Multiple player games can extend to multiple platforms for reaching different consumer bases. These games currently exist for personal computers as well as home consoles that appeal to more casual gamers. The United States online gaming market represents 3.8 million dollars in annual revenues. This market is further expanded when games are crossed over to other regions of the world. These types of games have a high potential for sustained growth. Most factors that affect the demand for this market, revolves around the...
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...Competitive Market Analysis: Microsoft Xbox Daniel Silva, Antionette Ybarra, and Raul Salinas ECO/365 July 31, 2013 Instructor: Karl Bitter Competitive Market Analysis: Microsoft Xbox Microsoft capitalized on the need for an operating system for the blossoming personal computer industry. Gates developed the BASIC programming language in the late 1970s, but the DOS operating system created for the IBM personal computer in the early 1980s solidified Microsoft's position. Teaming with IBM on additional projects, Gates and his team also developed a series of languages for new IBM systems: BASIC, FORTRAN, COBOL, and Pascal. As IBM computers grew faster and more efficient in the late 1980s, Microsoft continued to upgrade the renamed MS-DOS, while also marketing the system to other manufacturers (Batchelor, unkn). After the company's IPO in 1986, it received the funds necessary to increase research and development, which led to the introduction of Microsoft Office, a software bundle created to improve business productivity, including Microsoft Word and Excel. Microsoft Office soon became the market leader, far surpassing its closest competitors. The explosion of the Internet in the 1990s initially caught Microsoft off guard. However, it soon recovered with Internet Explorer, a web portal that gave users a starting point for Internet activities. Internet Explorer became the de facto web homepage. Microsoft also launched other web ventures, including Microsoft Network (MSN) (Batchelor...
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...Strategic Management Journal, Vol. 12, 535-548 (1991) PORTER'S 'COMPETITIVE ADVANTAGE OF NATIONS': AN ASSESSMENT ROBERT M. GRANT Management Department, California Polytechnic State University, San Luis Obispo, California, U.S.A. Porter's Competitive Advantage of Nations is an important book which bridges the gap between strategic management and international economics while contributing substantially to both. Porter's analysis ofthe impact of national environment on international competitive performance demonstrates the potential for the theory of competitive strategy to rescue international economics from its slide into refined irrelevance, while simultaneously broadening the scope ofthe theory of competitive strategy to encompass both the international dimension and the dynamic context of competition. Nevertheless, the breadth and relevance of Porter's analysis have been achieved at the expense of precision and determinancy. Concepts are often ill defined, theoretical relationships poorly specified, and empirical data chosen selectively and interpreted subjectively. The Competitive Advantage of Nations is an important book. Among Porter's books to date, it is the broadest in scope and the most ambitious in intent. The book addresses a question which lies at the heart of economic and managerial science: 'Why do some social groups, economic institutions, and nations advance and prosper?' (Porter, 1990: xi).This is no new issue: the same question stimulated Adam Smith's...
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...Company’s Competitive Advantage Prepared By: Trishita Chowdhury 081 358 030 Tahmina Jahan 082 302 030 Sharmin Akhter Khan 082 635 030 Tahasin Ali 093 0523 530 Tania Sultana 093 0541 030 Md. Abu Sayed 093 0216 030 Naved Mohammad Khan 101 0549 530 Prepared By: Trishita Chowdhury 081 358 030 Tahmina Jahan 082 302 030 Sharmin Akhter Khan 082 635 030 Tahasin Ali 093 0523 530 Tania Sultana 093 0541 030 Md. Abu Sayed 093 0216 030 Naved Mohammad Khan 101 0549 530 Prepared For AKM Mominul Haque Talukder (MHT) Senior Lecturer Course: Human Resource Planning Course Code: HRM 360 North South University Date of Submission: 11th April 2012 April 09, 2012 A.K.M. Mominul Haque Talukder Senior Lecturer, School of Business & Assistant Proctor North South University Bashundhara, Dhaka 1229 Dear Sir, Subject: Research Report on Level of Satisfaction of the employees of Avery Dennison. We have the honor to present to you the research report entitled ‘Factors of Human Resource Planning Affecting a Company’s Competitive Advantage’. The main purpose of this report was to assess the relationship between the seven different variables of human resource planning and the independent variable namely competitive advantage...
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...CONTENTS INTRODUCTION……………………………………………………………………...3 CHAPTER I Perfect Competition Market……………………………………………..5 1.1. Perfect Competition Market Characteristics ……..………………….5 1.2. Perfect Competition Supply and Demand…………………………...9 CHAPTER II Perfect Competition Short-Run Supply………………………………..13 2.1. Short-Run Production Alternatives of a Competitive Firm………... .13 2.2. Short-Run Equilibrium and Supply Curve ………………………… 23 CHAPTER III Perfect Competition Long-Run Supply………………………………29 3.1. Long-Run Equilibrium Conditions…………………………………..29 3.2. Long-Run Industry Supply Curve…………………………………...33 3.3. Perfect Competition Market Efficiency……………………………...36 CHAPTER IV Practical analysis……………………………………………………..41 CONCLUSIONS……………………………………………………………………...45 LITERATURE………………………………………………………………………...47 APPENDIX…………………………………………………………………………...49 INTRODUCTION The issue of supply in the perfect competition conditions is a rather complex topic. It comprises of many crucial points that I will try to identify and explain. Some of them will be caused by the perfect competitive conditions’ regulations of the general processes of the supply formation, profit maximization, equilibrium achieving and others, dictated by the characteristics of the perfect competition itself, such as a large number of small firms, identical products sold by all firms, perfect resource...
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...CASE STUDY ON Strategic Analysis Of Dell Inc. mujeeb [Pick the date] Introduction: The purpose of this report is to analyze the strategic position of Dell Inc. Headquarter in Round Rock, Texas; Dell computer was founded in 1984 by Michael Dell who was then an undergraduate student at the University of Texas. From very inception the company is providing superior value to its target market by providing latest technology at competitive prices around the world. Dell is cited as the largest player of the personal computer market. The company follows unique selling policy that is known as Dell Model—selling computers and other equipments directly to customer and build-to-order strategy thereby eliminating the intermediary margins and inventory costs. The mission statement of Dell has been divided into three parts customer satisfaction that states “We are an established company striving to satisfy customers by meeting their demands of quality, responsiveness, and competitive pricing. Each customer is #1” , team satisfaction that states, “Management and employees are committed to cooperating as a team for the purpose of profitability and gratification of a job well done” and community satisfaction “We will provide jobs in a clean, safe, environmentally sound atmosphere and be an active participant in community affairs” (Dell, 2010). 1. External Analysis: The primary industry of Dell is personal computer and computer equipments that are evolving with the passage...
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