...IDEA AND MARKET DESCRIPTION Steve Ugbah Prepared for: School of Business & Technology Introduction Entrepreneurship has significantly contributed to society’s climb from underdevelopment to affluence. This has been accomplished through the introduction of new products and technologies to better satisfy consumer wants and raise productivity. An entrepreneur, therefore, is a person who organizes and manages a business, assuming the risk for the sake of potential return (Mariotti & Glackin, 2012). The entrepreneur is an innovator who brings about change through the introduction of new technological processes or products, and thus, through innovation, the entrepreneur is a “deliberate wrecker of equilibrium.” Successful entrepreneurship is associated with a high degree of practical intelligence, creative abilities, and business talent, characteristics which Shavinina (2006) refers to as “entrepreneurial giftedness” (p. 225)--talented individuals who exceptionally succeeded in business by creating new ventures. According to Darling, Gabrielsson, and Seristo (2007), entrepreneurial management leadership is all about “breaking new ground, going beyond the known, and helping to create the future.” Also, entrepreneurial management leadership is about helping people settle into new opportunities that give them joy and hope for the future. The keys to entrepreneurial success are not intelligence, education, lifestyle or background. Rather, entrepreneurial success is determined...
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...The High End market is a fast paced, highly competitive segment that prefers cutting-edge technology. One of our goals in this market is to make customers highly aware of our products and to make our products easily accessible to customers. This high customer awareness and accessibility will allow our company to build customer loyalty with our sensor products. Another goal is to maintain with the rapid changes of the technology in this market segment; in order to do that, constantly improvement of our product positioning with faster performing and smaller in size in each simulation round is important. We also need to set our products apart from our competitors with unique features and greater performance by largely investing in R&D each year. As a result, customers will be willing to pay higher prices to purchase our products and we will be able to grab the greatest market shares in the high end market. The Low End market is a segment that customers are not willing or unable to spend large amount of money. In this market segment, customers seek proven products, are indifferent to technological sophistication, and are highly price motivated. Our goal is to attract more customers by providing low-priced products in order to increase our profit and market share to outperform other competitors. Customers of the low technology segment want a product that is cheap, well tested and moderately reliable, so our company will gain a competitive advantage by keeping R&D, production and...
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...Divide the market for this business offering into segments and describe each segment in detail. Make and justify a decision about which one (or more) of the market segments should be targeted. For a customer-driven marketing strategy, first, we have to segment the market, which there is no single way to do it. We should try and analysis different segmentation variables and then decide which one or which combination we should targeted. There are four major segmentation variables for consumer markets which are geographic segmentation demographic segmentation psychographic segmentation and behavioural segmentation. First, we are going to think about the geographic segmentation which dividing a market into different geographical units. Our business idea will allocated in Saskatoon, however, for the rural community are also lack of the service of acting school, so we should spreading our advertisements all over the small towns around Saskatoon which means we are focus on the Saskatoon local people and also the rural community around the city. So, from geographic segmentation, our major target would be the population from Saskatoon and rural community around the city. Second, we are going to think about demographic segmentation which divides the market into segments based on variables such as age, gender, family size, life cycle, household income. Since our business idea is acting studio which is more attractive to young people, so I think our major target would be from 15 to 25...
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...Chapter 5 Questions 1. What is a job analysis? Why should a company perform job analysis for the organization's jobs? Job Analysis refers to the various methods that are used to analyze the requirements of the job. Two tools used for this include the job description and mission statement of an organization. Organizations should always perform job analysis for their jobs to ensure their employee selection is valid and defensible; thus accurately measuring the requirements of the job itself in a fair and reliable way. Essentially, a valid selection procedure should effectively measure whether or not the applicant’s qualifications match those that are needed for the job, and not much more or less. 2. Describe three major methods or techniques that organizations use for job analysis process. Three major techniques utilized by organizations and companies in the job analysis process include Narrative Job Analysis, Task-Analysis Inventory, and the Position Analysis Questionnaire. Narrative Job Analysis is a narrative or descriptive set of information about a particular job or position within an organization. The quality of the information contained in the description typically depends on the writing skills of the analyst. Task-Analysis Inventory refers to a set of methods with the goal of analyzing all the tasks performed in the focal job. Once a list of tasks is developed for the job, an analyst will evaluate each task on things such as amount of time spent, frequency, etc...
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...Title: “The Necklace” Author: Guy de Mauppassant Point of View: Third Person Setting Time: 18th century, over ten years’ time. Place: France Mood: Depressing Conflict: Man vs. Self – a woman’s struggle with wanting what she can’t have, and what she goes through after she tries to be something she’s not. Theme: Don’t be greedy, jealousy/greed can lead to your downfall, Things aren’t always as they seem, be happy with what you’ve got, character is shown through actions and not fancy apparel. Characters: 1. Name: Madame Mathilde Loisel Personality description: Charming, selfish, jealous Physical description: Pretty 2. Name: Monsieur Loisel Personality description: unselfish, wimpy/pushed around, generous, hardworking, loves his wife, likes to hunt 3. Name: Madame Jeanne Forrestier Personality description: Mathilde’s friend, kind, generous, trusting, wealthy Plot Details: Exposition – Learning about Madame and Monsieur Loisel and their background Rising action – Receiving an invitation to the ball, buys a dress and borrows the necklace, has a wonderful time at the ball Climax – Discovers the loss of the necklace, looks everywhere and cannot find it Falling action – They buy a matching replacement and spend 10 years paying it off Resolution – Madame Loisel comes clean to Madame Forrestier and finds out it was a fake. Identify at least five literary elements used and cite examples from the text. Alliteration – “Every possible...
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...organizational method that works best with each rhetorical mode. | Tips – Provide two tips for writing in each rhetorical mode. | Narration | The purpose is to tell the reader a story. | You need to understand the four basic components to all narratives which are the plot, character, conflict, and theme. | -It must be fact or fiction.-You are telling the reader a series of events in an exciting way. | Illustration | The purpose is to show the reader a clear picture. | You need to use specific details. | -You want to keep your introduction very interesting to the reader is excited.-Make sure to use clear supporting details so the reader is able to visualize what you are saying. | Description | The purpose is to be able to understand a person, place, or object using sensory details. | Using description you will set the tone and point of your essay. | -You must first chose a subject.-Give a full impression of the chosen subject. | Classification | The purpose is to reduce broad subjects to more specific areas. | You need to show the readers different ways to consider the information. | -Must be able to give your reader examples to illustrate the points you are trying to make.-Keep your thesis at the end after your introduction. |...
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...specific details, descriptions, and perhaps even dialogue. A narrative is a story told from your perspective that includes not only a narration of the event, but also an evaluation of this event. For this essay, I want you to focus on food as the guiding theme behind your narrative. In order to write this essay, please consider some of the following questions: 1) What is your food story? 2) What role does food play in your gatherings with family and friends? 3) How much does your culture influence what/how you eat? 4) Are there recipes that are particularly significant to you? Why? Where did you get them? 5) What is your most significant memory involving food? 6) How does food affect other aspects of your life? The essay will be graded on the following criteria: 1. ASSIGNMENT FULFILLMENT (Basic Elements): Is the essay 2-4 typed, double-spaced pages? Does the title introduce the subject of the narrative? Is this work a clear-cut narrative with a proper timeline? Is it formatted properly (page numbers, MLA manuscript form)? 2. CONTENT (Hook, pacing, conclusion): Does the introduction have a good hook, one that captures the reader's interest? Is the essay's narrative pacing o.k.- neither too fast nor excessively slow? Does the conclusion wrap-up the essay effectively, providing a revelation or a moral? 3. MORAL: Was the moral lesson (established in the conclusion or throughout the essay) clear? Was it well-expressed? 4. DESCRIPTION: Did you include...
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...DESCRIPTION is one of four rhetorical modes (also known as modes of discourse), along with exposition, argumentation, and narration. Each of the rhetorical modes is present in a variety of forms and each has its own purpose and conventions. Description is also the fiction-writing mode for transmitting a mental image of the particulars of a story. Description as a fiction-writing mode Fiction is a form of narrative, one of the four rhetorical modes of discourse. Fiction-writing also has distinct forms of expression, or modes, each with its own purposes and conventions. Agent and author Evan Marshall (agent) identifies five fiction-writing modes: action, summary, dialogue, feelings/thoughts, and background (Marshall 1988, pp. 143–165). Author and writing-instructor Jessica Page Morrell lists six delivery modes for fiction-writing: action, exposition, description, dialogue, summary, and transition (Morrell 2006, p. 127). Author Peter Selgin refers to methods, including action, dialogue, thoughts, summary, scene, and description (Selgin 2007, p. 38). Currently, there is no consensus within the writing community regarding the number and composition of fiction-writing modes and their uses. Description is the fiction-writing mode for transmitting a mental image of the particulars of a story. Together with dialogue, narration, exposition, and summarization, description is one of the most widely recognized of the fiction-writing modes. As stated in Writing from A to Z, edited by Kirk...
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...the author is retelling the events of an early childhood experience from the viewpoints of herself as an adult. Ms. Dillard’s essay uncovers the differences between how adults and children view the world and seek happiness. However, there are a couple points to this essay. It seems as though, one of the author’s main points was to convey the message that some of the simplest moments in her life were also the happiest and most memorable. For example, she says, “I got in trouble throwing snowballs, and have seldom been happier since”. Also, I noticed that the author seemed to be motivated to inspire readers to chase life’s experiences passionately until one is satisfied. In the essay the author uses two rhetorical modes: narration and description. Ms. Dillard uses narration to describe her perspective of what it was like to be a child in America. In addition to using narration she also describes the intricate details of that particular winter day “Six inches of new snow had just fallen. We were standing up to our boot tops in snow on a front yard trafficked Reynolds Street slowly and evenly; they were targets all but wrapped in red ribbons, cream puffs.” (91). In relation to the unit theme: The shaping of Identity this writing piece uses an autobiographical narrative and flashback writing techniques to portray the American Childhood. Ms. Dillard’s perspective of an American childhood was quite accurate and helped me to remember my own childhood. I really enjoyed that her essay...
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...Job Description Job summary Apple Inc. requires a permanent, full time employee for the role of a Market leader; your job will involve leading a group of Apple employees in advertising our company and products. You will construct strategies and tactical teams to contain a constant influence in many locations. You will have to be good with customers and understand there buying habits. Requirements: • Business and management or Psychology Degree • You have at least five years of experience managing a complex business across multiple locations. • At least a degree in IT and Computer Reasonability’s • You will have to lead and manage a team • Maintain a constant influence in every location • Operate in many segments such as sales, training, technical support and business. • Be able to maintain peak performance • Provide guidance for each store to achieve market goals • You’ll need to be flexible with your schedule Description As a Market Leader, you inspire teams to provide skills that form customer loyalty and monitor the development of your managing ability. You lead your staff to sustain maximum performance and work with them when required. You will have numerous tasks which can involve the controls of sales, training, technical support and business-focused segments. As each store experiences rapid development and continuous transformation, you continually have to redeploy your teams on providing a quality experience for each customer at the Apple Store. You...
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... |factual or fictional and use | | | | |transitional words or phrases.| | |Is to show a point to the reader|Organize the evidence in terms of importance,|Vary the phrases of | |Illustration |and uses evidence to support it |either from least important to most important|illustration you use. | | | |and vice versa |Use the time transitions to | | | | |order evidence | |Description |To make sure their audience is |The organization of description may best |Should set a tone and a point.| | |fully immersed in the words on |follow spatial...
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...Some of you have been using second-person point of view (you) in your papers, so I want to take the time to review point of view and its relevance to your writing. The following is from from p. 41 of your Merickel and James text. So, please read this and apply these to your papers: On occasion, your professor may direct you to write from the first-person point of view. However, the majority of college writing is cast in the third-person point of view. By writing from the third-person point of view, you create a tone of objectivity, and emotional distance between you, the writer, and your subject; moreover, third person focuses the reader’s attention on the subject rather than on the writer. Similarly, when you make word choices (diction), conversational diction might be acceptable in a person narrative, but most college papers demand more formal word choice. For example, when you edit a final draft, the phrase get rid of should be replaced by eliminated, and a phrase like pretty good should be replaced by worthwhile. Read the following two assertions: • I feel that the welfare programs our government offers poor people in this country are so messed up that they should be done away with. • Widespread reports of abuses within this country’s welfare system have led to many people to believe that public assistance programs should be eliminated. While both assertions are clear, notice how the second statement focuses on the subject...
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...Explain when or why each rhetorical mode is used. Structure Explain what organizational method works best with each rhetorical mode. Tips Provide two tips for writing in each rhetorical mode. Narration Narration is used to tall a story. The best organizational method is to place examples in chronligical order. 1. Focus on a single event and elinate unimportant details. 2. Use reporters questions such as; Who? What? Where? When? Why? And How? Illustration Illustration demonstrates a point using examples. Use examples to make your point in the strongest and clearest way possible. 1. You should use evidence to support your examples. 2. Make sure concepts that readers are already familiar with are not overly explained. Description Description is creating a picture in words for you reader using sensory details. Organize from specific to general – working from details up to the main idea. 1. You should try yo use all five senses. 2. You should use as many details as possible. Classification Classification is dividing topics into smaller subgroups. You can organize by placing items from important to least important. 1. You should divide topics into categories that do not overlap. 2. Always take a que from categories you are explaining. Process analysis Process analysis describes how something happens or works. Information can be organized in a chronological order. 1. It is best to know your audience. 2. You should always use clear explanations. Definition Definition...
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...Rhetorical Modes Matrix Rhetorical modes are various methods for effectively communicating through language and writing. Complete the following chart to identify the purpose and structure of the various rhetorical modes used in academic writing. Provide at least two tips for writing each type of rhetorical device. | |Purpose |Structure |Tips | |Rhetorical mode |Explain when or why each |Explain what organizational method works |Provide two tips for writing | | |rhetorical mode is used. |best with each rhetorical mode. |in each rhetorical mode. | |Narration |The purpose of narrative writing |A strong narrative essay, containing |--Phrases and words related to| | |is an extensive form or |details of the setting, characters, and |the human senses attract the | | |storytelling. It can either be |situations relevant to the conflict of the|audience’s attention. | | |factual or fictional; it depends |story to engage the audience. It gives the| | | |on the purpose of the author, such|audience a vivid illustration of what is |--Minor characters help | | |as biographies or memoirs. |occurring. An essay of this nature is...
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...each rhetorical mode. Narration The purpose of narration is to tell a story. putting it in the arrangement of things one after another which is Chronological order. Decide if the story is fact or fiction and to use transitional words and phrases Illustration The purpose of an illustration essay is to show or demonstrate a point to your reader. Order of importance is the best way to organize an illustration essay. Differentiate the kinds of arguments and expressions used in order to keep the reader’s attention and use transitional words so the reader can follow the evidence being presented. Description The purpose of a descriptive essay is to describe something using sensual details Spatial order is the best organizational method the structure order is top to bottom, center, or left to right. The author should use sharp and brief details in the description and when describing things the author needs to include the five senses. Classification The purpose of a classification essay is to breakdown a topic into particular parts A classification essay is organized by the subtopics. Use strong details for each subtopic and...
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