Discussion on Strategies in Overcoming National or Industrial Marketing Barriers

Table of Contents Introduction 3 1.1 Research context 3 1.2 Research aim & objectives 4 1.3 Research questions 4 1.4 Significance of the research 4 1.5 Structure of the dissertation 5 Literature review 6 2.1 Concept of marketing barrier 6 2.2 Concept and nature of green barriers 7 2.3 Influences of trade green barriers to international marketing 8 2.4 Reasons of encountering green marketing barriers 9 2.5 Strategies of overcoming national and industrial marketing & green barriers 10 Methodology 12 3.1 Justification of research method 12 3.2 Documentary analysis method 12 3.3 Case study analysis method 13 3.4 Ethical consideration in research methods 13 Conclusion 14

Introduction
1.1 Research context
The sustainable development of social economy has become the world focus. With intensification of economic globalization and trade liberalization, the national and industrial barriers as the protection methods have been reduced. The major trade partners such as Europe, the US, Japan, Singapore have made stricter requirements and standards for market entry and imports. This has given rise to the product of marketing barriers or green barriers. In the meantime, the dependence on foreign trade and on the international market has strengthened the competition of different industries. Thus, the companies should construct the marketing strategies catering to its own features and characters to seek the dynamic balance of internal resource ability and external environment so as to achieve the survival and development. Thus, implementation of international marketing strategies has become the general tendency of marketing in the 21st century. Currently, the national and industrial barriers have the features of high technology and flexibility which