Market entry Strategy
Glitter is a local company which is currently dealing with fashion accessories, wedding planning and advertising. The company wants increasing its sales by introducing new and modified products on the market.
Executives constantly look at new market entry opportunities as a way to generating rapid growth, diversifying their portfolios, and preempting competition—and, occasionally, secretly satisfying their entrepreneurial spirit.
There are various ways in which a company can enter in to market. No one market strategy works for all markets.
In the case of Glitter, I suggest following strategies are the main entry options open to them.
Organic Growth

Organic growth strategy involves strengthening your company using its own energy and resources. This is the process of business expansion due to increasing overall customer base, increased output per customer or representative, new sales, or any combination of the above, as opposed to mergers and acquisitions.
This approach to company growth is slower than others, but it has relatively low up-front costs, making it an attractive option for small-business owners as Glitter who want to expand their companies but don’t have large amounts of liquid capital.
Developing your company’s strengths through organic growth can make you a stronger competitor in your industry. For instance, a company that continually devotes its profits to improving its quality-control department offers increasing value to its customers, making it an increasingly challenging competitor. Organic growth also can increase your market share and improve customer retention. Reinvesting your profits in your sales and customer-service departments, for example, helps attract new customers while strengthening relationships with your existing customers.
The disadvantage of an organic growth strategy is that external growth