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Market Equilibration Process

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Market Equilibration Process
Terry Martin
ECO/561
April 22, 2014
Eric Hogan

Market Equilibration Process
Supply and demand is considered one of the most important factors of economics. According to www.ingimayne.com, supply and demand set the price and the amount of a good that will be produced. For instance, if the demand is high the price will less, but when the price is high the demand the demand will be less. In addition, demand is the quantity of a product or service desired by the buyer and supply is how much the market can actually offer. This is also called the supply relationship. In my paper I will explain how the coffee prices rose in 2011 due to the increase demand and reduced coffee supply. In 2010, coffee prices increased more than fifty percent causing the price of coffee to rise tremendously. The short supply of Arabic coffee bean varietals are used for many gourmet coffee, premium coffee, and specialty coffee. They are used by Starbuck’s, Community Coffee, and other major coffee roasters and retailers. With the increase in professionals the demand for premium coffee has increased as well. In Brazil, India, and China this trend is particularly noticeable, placing a huge demand on coffee beans. Starbucks controls about seventy percent of China’s market share in the coffee industry. However, green coffee beans decreased and the higher cost of coffee worked its way to grocery shelves and in coffee houses and cafes across the country as well as the United States. For instance, Starbucks raised its prices in the United States as well as in China. As a result of increased domestic consumption Brazil will keep more of its coffee bean production and most likely India will too who is known for their famous India Monsooned Malabar and Mysore coffee which saw a twelve percent drop in coffee exports. Even though there has been a significant drop in

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