...Assessor Name Assignment No Assignment Title Assignment Brief Unit 4: Marketing Principles March,16 2015 April 12, 2015 Qamar Riaz 01 Understand the concept and process of marketing & Concepts of segmentation, targeting and positioning A. The assignment envisages process of marketing and marketing orientation. The Dunkin Donut case scenario will help the students to understand and explore further the importance of marketing orientation for an organization. B. The assignment encompasses the concepts of marketing environment, segmentation, targeting and positioning and the role of marketers in specific buying behaviors. Students are expected to use suitable examples, provide reasons and justifications to support their answers in their own words. Part A Assignment Task / Description: 1. Define Marketing. What is marketing process as set out in your text book. Explain the various elements of marketing process. ( LO1; Assessment Criteria 1.1) 2. Select an organization of your choice, identify the marketing orientation it focuses on and evaluate the benefits and costs of the marketing orientation for the selected organization ( LO1; Assessment Criteria 1.2) 3. The Dunkin’ Donut Case: ( LO1; Assessment Criteria 1.2) For more than 50 years, Dunkin’ Donuts has offered customers throughout the United States, and around the world, a consistent experience – the same donuts, the same coffee, the same store décor – each time a customer drops in. Although the chain now offers iced coffee, breakfast...
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...The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication Stanley F. Slater UNIVERSITY OF WASHINGTON, BOTHELL John C. Narver UNIVERSITY OF WASHINGTON, SEATTLE Narver and Slater’s (1990) finding of a positive relationship between market orientation and business profitability is retested in a broad sample of product and service businesses operating in a variety of industries. The assessment of the extent of market orientation is provided by the chief marketing officer, and profitability is assessed by the general manager, thus avoiding the problem of common respondent bias. The analysis of the influence of culture on business performance is extended by including a measure of entrepreneurial orientation in the study. The influence of a market orientation on business profitability is then compared with that of an entrepreneurial orientation. The regression coefficient for market orientation (.662) is higher in this replication than in the original study (.501), and the pairwise correlation coefficient for the relationship between market orientation and profitability is very similar in both studies (.362 and .345, respectively). No relationship is found between entrepreneurial orientation and business profitability. Thus, by drawing a sample from a more diverse population, avoiding the common respondent bias problem, and comparing the effect of a market orientation to that of an entrepreneurial orientation, the findings from this balanced replication...
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...Completing the assessments on my organizational orientations allowed me to view and reflect on my current stage of life. I scored the highest in the Upward Mobile orientation which may cause others to perceive me as a committed individual who receives great pleasure from work. I would be perceived as a hard worker and someone who is on their way to the top of an organization. Colleges might assume the best way to communicate with me is to converse about anything and everything that has to do with work and/or the organization. This could be a successful way to communicate with me; however, I believe I am able to communicate beyond work and/or organization topics of conversations. If my superiors viewed my scores they may assign me high levels of responsibility with the understanding they are rewarding me and showing their appreciation for me. I found my scores on the different orientations interesting. On the Upward Mobile Orientation assessment I scored a sixty seven, thirty one for the Ambivalent Orientation, and thirty one for the Indifferent Orientation. Prior to this assessment I assumed I would score highest on the Indifferent Orientation, so I was somewhat surprised to see my highest score for the Upward Mobile Orientation. My scores for the Upward Mobile and Indifferent orientation were pretty close to the mean scores. Reflecting on these scores I can understand and can agree with my scores. I started working at the age of fourteen and was raised to work...
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...human resource management contribute to achieving Siemens’ strategic goals. (L02- Assessment Criteria 2.1) 3. Siemens’ as we know is an MNC. Analyze its legal influences in the areas of Employee Relations with reference to its operations in Dubai. (L02- Assessment Criteria 2.2 and L03 Assessment Criteria 3.1) Case Study : Integrating of Strategy and Human Resource Management The experiences of several organizations provide good examples of the integration of strategy and human resource management. One such example is provided by the experiences of People’s Bank, a financial services company headquartered in Bridgeport, Connecticut. Massive changes began to take place in the business environment of banking with deregulation and relaxation of ceilings on interest. Money markets began to drain off funds that ordinarily went into banks’ deposits, forcing them to rely on more expensive sources of funds. Further, the money center banks began to compete in the same middle markets as regional banks. People’s, which was a small regional bank, responded by changing its strategy from a product orientation to one directed toward markets. With a product orientation, products are developed and then markets are sought out in which to sell the product. Conversely, a market orientation involves an opposite approach in that market demands are determined and then products developed to serve the market. As a result of these changes, People’s transformed itself into a diversified financial...
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... | |Number | | | | |Unit Title |Market Leadership and Planning | | | |Level/Award |Charted Postgraduate Diploma in Marketing | | | |Accredited Study Centre |Strategy | By submitting this assessment I confirm that I understand and abide by the CIM’s plagiarism and collusion regulation. (Optional) I hereby give consent for my assignment/project, if accepted, to be available for CIM use in relation to dissemination of best practice and, or, other appropriate purposes. It is on the understanding that all studying member numbers would be removed prior to use for the purposes of full anonymity...
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...industry on the market in merchandise excellence, improvement, and to include executive quality. When an organization goes global there are a number of significant reasons which could be practical and hasty ones. The practical are comprise of compensation and possibilities consisting of further resources, entitlements, reduced expenses, innovative or extended markets, development of organizations particular benefits, tax entitlements, economies of scale, synergy, authority, status, as well as to guard the residence industry through obtaining the offensive in contenders markets (Pearce & Robinson 2012). Also, an organization may go global to diversify and gain new ideas as well as the aid of further technology. An organization that has employees with a diverse backgrounds and cultures could bring different innovative ideas which can aid the organization development. For instance, corporations like IBM are aggressively employing people from various cultures since it believes it's a competitive benefit that propel improvements and benefits consumers (Nixon, J. C., & West, J. F. (2000). The hasty grounds are founded on exterior incidence comprised of exchange obstacles, global clientele, worldwide opposition, policies, and possibility of frequency. When an organization globalizes frequently signify a tactical competitive development on the fraction of that organization. A good example of an organization going global is Coca-Cola which has dominated not just the U.S. market but the international...
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...Havering College of Further & Higher Education UNIT 4 MARKETING PRINCIPLES (F/601/0556) QCF LEVEL 4: BTEC HIGHER NATIONAL ASSIGNMENT BRIEF Assessment title: | Marketing Principles | | Lecturer: | JON BENNETT | Issued date:Submission date: Task One byTask Two byTask Three byTask Four by | FINAL SUBMISSION OF ALL TASKS 20TH JANUARY 2015STUDENTS ARE ABLE TO SUBMIT DIFFERENT TASKS AS AN INTERIM ASSESSMENT TO GAIN FEEDBACK PRIOR TO FINAL SUBMISSION.ONLY WITH EXCEPTIONAL CIRCUMSTANCES WILL WORK BE ALLOWED TO BE LATE. | Learning Outcomes | LO1 Understand the concept and process of marketingLO2 Be able to use the concepts of segmentation, targeting and positioningLO3 Understand the individual elements of the extended marketing mixLO4 Be able to use the marketing mix in different contexts | IntroductionThis is a broad-based unit which gives learners the opportunity to apply the key principles of marketing. Firstly, the unit looks at the definitions of marketing, and what is meant by a marketing orientation and the marketing process.Next, learners consider the use of environmental analysis in marketing and to carry out their own analyses at both macro and micro levels. They will also investigate the importance of market segmentation and how this leads to the identification and full specification of target groups. Learners then consider buyer behaviour and positioning. The unit looks at the main elements of both the original and the extended marketing mix. This...
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...Measuring Business Excellence Sustaining and transferring excellence: A framework of best practice of TQM transformation based on winners of Baldrige and European Quality Awards Ian McDonaldMohamed ZairiMohd Ashari Idris Article information: To cite this document: Ian McDonaldMohamed ZairiMohd Ashari Idris, (2002),"Sustaining and transferring excellence", Measuring Business Excellence, Vol. 6 Iss 3 pp. 20 - 30 Permanent link to this document: http://dx.doi.org/10.1108/13683040210441959 Downloaded on: 16 October 2015, At: 16:13 (PT) References: this document contains references to 10 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 1354 times since 2006* Downloaded by Anglia Ruskin University At 16:13 16 October 2015 (PT) Users who downloaded this article also downloaded: Masood Abdulla Badri, Hassan Selim, Khaled Alshare, Elizabeth E. Grandon, Hassan Younis, Mohammed Abdulla, (2006),"The Baldrige Education Criteria for Performance Excellence Framework: Empirical test and validation", International Journal of Quality & Reliability Management, Vol. 23 Iss 9 pp. 1118-1157 http://dx.doi.org/10.1108/02656710610704249 Tito A. Conti, (2007),"A history and review of the European Quality Award Model", The TQM Magazine, Vol. 19 Iss 2 pp. 112-128 http:// dx.doi.org/10.1108/09544780710729962 S. Wongrassamee, J.E.L. Simmons, P.D. Gardiner, (2003),"Performance measurement tools: the Balanced...
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...EDWARDES COLLEGE PESHAWAR Department of Professional Studies ASSIGNMENT COVER SHEET Student Name: Subject Name: Assignment #: Assignment Title: Issue Date: Date(s) Returned to Student: Student Declaration 1. I certify that this assignment is entirely my own work, except where I have given fully-documented references to the work of others, and that the material contained in this assignment has not been submitted for assessment in any formal course of study. 2. I understand the definition and consequences of plagiarism. My assignment will be cancelled and failed if it is copied from another student, book or internet website. Assignments to be submitted as per specified due dates as published in assignment briefs. Faculty policy requires that assignments are to be submitted to your lecturer/ tutor in class or in faculty office. In case of late submission please attach the late submission form, signed by the head of department or tutor. Student Signature Date: Formative Deadline: Date(s) Submitted: Summative (Final) Deadline: Subject/Unit Number: College Number: Tutor Name: Qualification: Semester: □ HND Computing □ HND Business □ EDSML For Tutor Use Only Date / Time _______________________________ Signature __________________ □ Late Submission Note: - Attach this part with your assignment x-----------------------------------------------------------------------------------------------------------------------------------------------------------------------x Edwardes...
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...Carlo , London, Stamford .For our owned tonnages we are a functional department for the chartering division who are marketing the ships. As ship managers we market our expertise on third party ship management to other ship-owners. We are also involved in new ship building consultancy services which need the marketing of our technical expertise. The economic crisis of 2008 and the ongoing euro zonecrisishave changed the global economic landscape,affecting trade and movement of goods along major shipping routes. Economic slowdown compounded with surplus global tonnage have put ship owners, financers, investors, creditors and other participants in the market in a state of disarray with questions of bankruptcy and restructuring engulfing them. As no immediate market recovery is projected, shipping companies are trying to develop new strategies to remain competitive and as well achieve better performance.Theproven pathway to achieve that is by developing marketing and marketing orientation. Marketing in merchant shipping activities is essentially B2B , where the customer orientation involves the satisfaction of owner, charter - shipper needs for...
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...x OLC EUROPE UNIT 4 MARKETING PRINCIPLES QCF LEVEL 5: BTEC HIGHER NATIONAL ASSIGNMENT Assessment title: Marketing Principles Lecturer: Issued date: Submission date: Task One Task Two Task Three Task Four Learning Outcomes LO1 Understand the concept and process of marketing LO2 Be able to use the concepts of segmentation, targeting and positioning LO3 Understand the individual elements of the extended marketing mix LO4 Be able to use the marketing mix in different contexts Introduction This is a broad-based unit which gives learners the opportunity to apply the key principles of marketing. Firstly, the unit looks at the definitions of marketing, and what is meant by a marketing orientation and the marketing process. Next, learners consider the use of environmental analysis in marketing and to carry out their own analyses at both macro and micro levels. They will also investigate the importance of market segmentation and how this leads to the identification and full specification of target groups. Learners then consider buyer behaviour and positioning.The unit looks at the main elements of both the original and the extended marketing mix. This includes an introduction to the concept of the product life cycle, new product development, pricing strategies, distribution options and the promotion mix. Finally, learners will develop their own marketing mixes to meet the needs of different target groups. This...
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...~WELCOME~ Sunderland Business School University of Sunderland MBA MARKETING MANAGEMENT Module Code: PGBM 15 ~Module Introduction ~ ~Concepts of Marketing Management~ Presented by: Frankie Lim Frankie Lim L1 Module Introduction & Concepts of Marketing Management L1-1 Lecture Outline (PGBM 15) • Welcome & Getting to know each other • • Learning Outcomes Teaching & Learning Methods • • • • Assessment Methods Content Synopsis Concepts of Marketing Management Questions & Clarifications L1 Module Introduction & Concepts of Marketing Management L1-2 Frankie Lim LEARNING OUTCOMES • Upon successful completion of this module, students will have demonstrated • Knowledge • K1. That they can interpret and evaluate the merits of particular marketing concepts when applied to selected business situations. • K2. That they can evaluate the potential impact of factors in the external environment on the marketing activities of organisations • K3. That they can understand the major decisions that organisations confront in satisfying market-place needs. • K4. That they can analyse the significance of marketing planning in organisations. • Skills • S1. How to conduct research using relevant marketing journals and business documentation Frankie Lim L1 Module Introduction & Concepts of Marketing Management L1-3 TEACHING AND LEARNING METHODS • Directed reading will provide students with an insight into the relevant theories and concepts underpinning...
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...A Short Note on Market Orientation Market orientation (MO) is one of the most visible phrases in marketing, especially in the MBA and MSc courses on marketing. In many ways it has become an umbrella term (and thus in danger of losing its effectiveness), and is sometimes confused with the marketing concept, customer satisfaction, customer orientation etc. Even though there might be an overlap with the latter terms, this short, friendly note will define MO more precisely and set it in the context of top academic research, especially since 1990. Origins: The Marketing Concept Some highly popular textbooks claim MO is synonymous with the marketing concept. For example, one of most popular marketing texts notes in the first chapter that “the marketing concept is often referred to as ‘market orientation’”. This might have been the case till 1990, but ever since, we distinguish between the two terms. Drucker (1954) may have been one of the first theorists to suggest that creating satisfied customers was the only valid definition of business purpose. Webster (1988) summarized the marketing concept by noting that “executives must put the interests of the customer at the top of the firm’s priorities.” You may like to think of it as a kind of a philosophy, a belief, an ideal, a policy statement, or even a normative statement. Market Orientation In 1990, two seminal papers were published in the Journal of Marketing, which defined and operationalized MO by creating two scales...
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...FINAL ASSIGNMENT |Programme Title |Edexcel BTEC Level 5 HND Diploma in Business (QCF) | |Unit Title |Marketing Principles | |Unit Code |F/601/0556 | |Assignment No |01 | |Level |Level-5 HND | |Credit value |15 credits | |Assessor | | |Deliverer | | |Handout Date | | |Hand in Date |31/07/2014 | Assignment Title: Making Marketing Decisions You have been appointed...
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...|Unit: |4 |Marketing Principles | | |Credit Value: | |15 credits | | |QCF Level 4 | |Unit Code: F/601/0556 | | |Assignment ref: 4/Term2/2012 | |Learning Outcomes: | | | |1 Understand the concept and process of marketing | | | |2 Be able to use the concepts of segmentation, targeting and positioning | | | |3 Understand the individual elements of the extended marketing mix | | | |4 Be able to use the marketing mix in different contexts. | | | | |Learner’s Name: | | | ...
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