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Market Potential and Customer Satisfaction with Reference to Dalmia Cement

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A STUDY ON MARKET POTENTIAL AND CUSTOMER SATISFACTION LEVEL WITH REFERENCE TO DALMIA CEMENT Submitted by M.MONDURAILINGAM STUDENT VTP1436 V.JEYASEELAN STUDENT VTP1504 S.BHUVANESWARAN STUDENT VTP1488 M.KARTHICK STUDENT VTP1528

ABSTRACT The main objective of the study is to find out the Market Potential and Customer Satisfaction level through scientific tools interviews and questionnaire. The Specific objectives will be met by finding the customer satisfaction level through direct interaction with the customer and by knowing their preference. This will include all the processes like asking questions from the customers through questionnaire which will be included in the primary survey. Once the primary survey is done, secondary survey will be done. The path of the secondary survey will be decided depending on the conclusions coming out of the primary survey. This study includes direct interaction with the customer and this helps us to know the ‘MARKET POTENTIAL AND CUSTOMER SATISFACTION LEVEL’ to great accuracy. This study is of great importance to the company which will know about the customer preference to buy a particular brand.
INTRODUCTION
The cement industry of any nation plays an important role in its development through the construction of infrastructure. India's cement production has increased at a compound annual growth rate (CAGR) of 9.7 per cent to reach 272 million tonnes (MT) during FY 06-13. Presently, India is the second largest producer of cement in the world with a current capacity of around 370 MT which is expected to grow to 550 MT by FY 20.India has huge potential in infrastructure and construction and the cement sector in India is set to receive a major boost. The Government of

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