...An executive summary summarizes, or reviews the main points of, a longer document or report for a reader that does not have time to read the entire report. An effective executive summary analyzes and summarizes the most important points in the paper or report, and will often make a recommendation based on the analysis. Executive summaries are “stand alone” documents that are almost always read independently of the reports they summarize. When preparing to write an executive summary, ask yourself the following questions: * Who will read your executive summary? Sometimes your executive summary may have an “intended” audience: your professor might require you to write it for a CEO, department head, or supervisor, for example. On other assignments, your audience won’t have a specific identity, but always keep in mind that the reader of an executive summary needs to know all of the important information in the main document without reading the actual document. Even if you know that your instructor will be reading everything that you submit, write the executive summary as a “stand alone” document. * What is the main document’s main topic, theme, or idea? Most reports have a “thesis” or central point that they are seeking to communicate. Try to sum this up in two or three sentences. If you are having trouble with this, imagine that someone has asked you, “what’s this report about?” and that you have to explain it in only a few sentences. Once you’re able to say what the main...
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...Contents Executive Summary 3 Situation Analysis 4 Industry Analysis 4 Company Analysis 4 Service Analysis 4 Market Share 5 Strategy 6 Distribution 7 Competitive Analysis 8 Promotional Strategy 8 SWOT Analysis 9 Target Market & Segmentation 10 Creative Strategy 11 Print Media 12 Electronic Media 14 Internet Media 16 Out-of-Home Media 19 Direct Mail 22 Specialty Advertising – Exhibitive – Supplementary 24 Sales Promotion 27 Public Relations 27 Corporate Advertising 27 Pre-Testing and Post-Testing 29 Budget 29 Supplementary 29 References 29 Executive Summary Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank...
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...ENTREPRENEUR WORKBOOKS Business Planning and Financing Management Series Building Block 2 The Business Plan and Executive Summary MaRS is a member of MaRS Discovery District, © December 2009 See Terms and Conditions MaRS – Business Planning and Financing Management Series THE BUSINESS PLANNING AND FINANCING MANAGEMENT WORKBOOK Introduction: What to expect In his book Outliers, Canadian author Malcolm Gladwell looks at the relationship between statistical probabilities and the chance of success in your chosen field of work or sports. His essential claim is that you need around 10,000 hours of practice to become really good in a particular field. This workbook guide will not take 10,000 hours to complete, so you should not expect that you will become an expert in business planning and financing management by going through the activities outlined within. Rather, the purpose of the workbook guide is to help you understand and focus on the key issues in the field of business planning and financing management, and to introduce you to frameworks within which to think and discuss essential areas of your business. The process offered will provide sufficient grounding in the topic so that you will know what questions to ask advisors and consultants, and, in the case of consultants, how to evaluate their work. Additionally, this workbook guide provides a launch point for a number of vital business decisions you will have to make to develop your start-up. As a best practice, it...
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...How to Write a Great Business Plan The following are recommended components of your business plan, although the order in which you write and present these sections can be subject to change: Executive Summary: This is the abstract of your business plan, a summary of everything you will say in greater detail in the ensuing pages. It spells out the content and goals of your plan, hitting all the highlights. This section is key if you are seeking outside funding as it introduces possible investors to your business. Be sure to include background about your company, the market opportunity, your capital requirements, a mission statement, an overview of management, competitors, your business's competitive advantages, and a summary of your financial projections over the next three years. "Some people write the executive summary first, but I would never do that," Pinson says. "I would go through and write my plan first and come back to the executive summary." Keep this to no greater than three or four pages. Company Overview: The company overview is designed to provide more information about your business, why and when it was formed, its mission, business model, strategy, and any existing strategic relationships. Pinson recommends including this section as part of an Organizational Plan that also covers administrative issues, such as intellectual property you may own, costs associated with your location, the legal structure of your company, management, personnel, and how you...
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...VIETNAM TOURISM MARKETING STRATEGY TO 2020 & ACTION PLAN: 2013-2015 (PROPOSED) Executive Summary Developed by: European Union funded Environmentally & Socially Responsible Tourism (ESRT) Capacity Development Programme Vietnam Tourism Marketing Strategy To 2020 & Action Plan: 2013-2015 (Proposed) Executive Summary Page 1 © 2013 Environmentally and Socially Responsible Tourism Capacity Development Programme This publication has been produced with the assistance of the European Union funded Environmentally and Socially Responsible Tourism Capacity Development Programme (ESRT). The content of this publication is the sole responsibility of the ESRT programme and can in no way be taken to reflect the views of the European Union. The European Union and ESRT do not guarantee the accuracy of the data included in this publication and accept no responsibility for any consequence of their use. By making any designation of our reference to a particular territory or geographic area, or by using the term “country” in this document, ESRT and the EU do not intend to make any judgements as to the legal or other status of any territory or area. ESRT and the EU encourage printing or copying exclusively for personal and non-commercial use with proper acknowledgement of ESRT and the EU. Users are restricted from reselling, redistributing, or creating derivative works for commercial purposes without the express, written consent of ESRT and the EU. Environmentally...
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...Chapter 4 Marketing and Implementation Plan I. Executive Summary As its name suggests, an executive summary summarizes, or reviews the main points of, a longer document or report for a reader that does not have time to read the entire report. An effective executive summary analyzes and summarizes the most important points in the paper or report, and will often make a recommendation based on the analysis. Executive summaries are “stand alone” documents that are almost always read independently of the reports they summarize. When writing executive summaries, always remember who will be reading it. You must take into account that the main purpose of your document, main topic and idea and why you need to showcase it. Remember we’re doing it from a marketing point of view. So here are some pointers to consider when writing your summary: * Who will read your executive summary? Sometimes your executive summary may have an “intended” audience: your professor might require you to write it for a CEO, department head, or supervisor, for example. On other assignments, your audience won’t have a specific identity, but always keep in mind that the reader of an executive summary needs to know all of the important information in the main document without reading the actual document. Even if you know that your instructor will be reading everything that you submit, write the executive summary as a “stand alone” document. * What is the main document’s main topic, theme, or idea...
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...Competitor Analysis of Capvision V1.0 Edison Zhou, MKT Department Contents • • • • • 2 Brief introduction of Capvision Related market segmentations Typical competitors External environmental analysis Summary Brief Introduction: What is Capvision? • An expert network of industry professionals in China • An alternative but important source of primary research • An efficient source of independent and direct perspectives and data 3 Contents • • • • • 4 Brief introduction of Capvision Related market segmentations Typical competitors External environmental analysis Summary Market Segmentation: Where are we located? Expert Network System Premium Interpersonal Platform Market Research Service Proficient Head-hunting 5 Market Segmentation: Where are we located? Expert Network System • • • Primary research firms that connect buy side investors, consultants and business decision-makers with industry experts. There are at least 38 expert network providers worldwide and annual sales volume is 500 million USD. 81% of investment professionals believe that “talking to experts” is a legitimate, value-adding part of the investment due diligence process Market Research Service • • • Premium Interpersonal Platform • A kind of network that aid entrepreneurs’ career development. Proficient Head-hunting • • 6 The systematic gathering and interpretation...
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...“Providing mass duplication of recorded products; Software and other Prerecorded Compact Disc, Tape, and Record Reproducing” (). This code is given in reference to E-Sonic’s producing of music on to various forms of products. The second code 512220 is, “Releasing, Promoting, and Distributing sound recordings. Integrated Record Production/Distribution” (). B. Analysis of E-Sonic’s external market environment 1. Sonic records are a part of the recording and production studio industry, which is going on to start E-Sonic. “Sonic Records, a market-leading recording studio and production house, has witnessed declining demand for music CDs” (). The company boasted over $15 billion in revenue five years ago. However, times have changed over the past five years; technology has greatly improved over time. There have been many technological advances that has offered alternatives to CDs. The one thing that has improved the industry some is the government regulations against pirating music, which is essentially stealing the merchandise. 2. E-Sonic’s competition is pretty fierce as the market has been going for quite some time now. It kind of goes along with, don’t reinvent the wheel if it is already working. Consumers might be leery to try on another company, while there are already so many branded companies to choose from. With competitors like iTunes, Pandora, and Sirius, The marketing team will have to have their best to compete with the competition. The other part to that...
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...Business plan for {Enter your business name here} Date: 21 February 2013 {Guidance for completing your business plan can be found at the end of this document} Business profile |Structure |Sole Trader Partnership Company | |established |{Enter date} | |Date registered |{Enter date registered at Companies Office – if applicable} | |Registration # |{Enter the company number} | Contact details |Contact name |{Enter your name} | |DD |{Enter your main phone number} | |Mobile |{Enter your mobile phone number} | |Email |{Enter your email address} | |Postal address |{Enter your postal address} | |Physical address...
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... | | |Section 1.0 EXECUTIVE SUMMARY……………………………………………. |1 | |Section 2.0 PRODUCT AND SERVICE DESCRIPTION……………………….. | | | |1 | |Section 3.0 TECHNOLOGY DESCRIPTION………….………………………… | | | |1 | |Section 4.0 MARKET AND COMPETITION……………………………………. | | | |2 | |Section 5.0 BUSINESS MODEL………….………………………………………. | | | |2 – 3 | |Section 1.0 EXECUTIVE SUMMARY | | |The executive summary is an independent element of the business plan. It should...
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...[pic] Apple Inc. SEC 10-K TABLE OF CONTENTS 1 Introduction 3 1.1 Executive Summary 3 1.2 History 3 2 financial analysis 4 2.1 Income statement 4 2.2 balance statement 4 2.3 cash flow statement 5 3 appendix 5 4 References 7 4.1 work cited 7 INTRODUCTION 1 Executive Summary In this report I will discuss my financial analysis of Apple Corporation along with a synopsis and display of the company’s financial documents and records. I have been a consumer of Apple products for many years. With their recent conference that reveal the new iPhone 6s, iPad pro ad Apple Watch they continue to incline with innovative products and financially. “The Company must continually introduce new products, services and technologies, enhance existing products and services, and effectively stimulate customer demand for new and upgraded products” (SEC 10-K, 2014). Apple continue to produce new products to stay ahead of the competition. 2 History Apple was established in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple produces, manufactures, designs and sale computers to schools, businesses, and government agency. In addition, Apple also sales personal computers, iPod and iPhone compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals...
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...ASSIGNMENT #2 (CHAPTER 6) READ THE CHAPTER THOROUGHLY BEFORE ANSWERING THE QUESTIONS. PROVIDE ADEQUTE EXPLANATIONS TO YOUR ANSWERS. ANSWERS SHOULD NOT BE COPIED FROM ANOTHER SOURCE. PART I Explain Key terms of page 166 with proper explanations. PART II Select the correct answer (You can high light) 1. A business plan is best described as a a. | crystal ball picture. | b. | money plan. | c. | contingency plan. | d. | game plan. | 2. The primary outside users of business plans are a. | employees. | b. | investors and lenders. | c. | customers. | d. | government agencies. | 3. Which group would be the most interested in a business plan for a new venture? a. | Customers | b. | Lenders | c. | Supervisors | d. | The Internal Revenue Service | 4. Jill is writing a business plan for a small home based operation. If well written, the business plan will assist her in determining if a. | the business aligns with personal goals. | b. | an investor would be a perfect fit for the proposed company. | c. | suppliers can be found for the operation. | d. | outsiders can be made into insiders. | 5. The document that assists an entrepreneur and the management team focus on important issues and activities is a. | the organization chart. | b. | the budget. | c. | the sales analysis. | d. | the business plan. | 6. A business plan a. | is best for telling insiders about the company. | b. | is more important...
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...Young. Executive Summary The Executive Summary should not be a mere listing of topics contained in the body of your business plan but should emphasize the key issues presented. A critical point that must be communicated in the Executive Summary is your company’s distinctive competence—the factors that will make your business successful in a competitive market. 1. The Purpose of the Plan 1. Attract investors 2. Document an operational plan for controlling the business 2. Market Analysis 1. The characteristics of your target market (demographic, geographic, etc.) 2. The products or services you will offer to satisfy those needs 3. The Company 1. The needs your company will satisfy 2. The products or services you will offer to satisfy those needs 4. Marketing and Sales Activities 1. Marketing strategy 2. Sales strategy 3. Keys to success in your competitive environment 5. Product or Service Research and Development 1. Major milestones 2. Ongoing efforts 6. Organization and Personnel 1. Key managers and owners 2. Key operations employees 7. Financial Data 1. Funds required and their use 2. Historical financial summary 3. Prospective financial summary (including a brief justification for prospective sales levels) [pic] Market Analysis The Market Analysis section should reflect your knowledge of your industry, and present high-lights and analysis of your market research. Detailed market research...
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...start-up company's first several years, as well as giving potential investors an idea of the company structure, goals and future plans. What are the parts of a Business Plan? The following information is taken from the "Business Plan Development Guide", written by Alex F. DeNoble and Audrey B. Voyles. Section 1 - The Executive Summary The purpose of the executive summary is to capture the interest of the investors/lenders so they will want to find out more about the venture. These investors are likely to spend no more than 3 to 5 minutes before making a preliminary decision about your proposal. Therefore, this section is first, and in some ways is most important. This section should emphasize key issues and be no longer than 2 to 3 pages. The following information should be addressed in the executive summary: * Company profile * Nature of the product/service being offered * Size and growth trend of the market * Make-up and background of the management team * Financing requirements * Key projections (sales, gross profits, net income) * Proposed use of funds * Proposed exit strategy including projected ROI The executive summary is written last, after the rest of the plan is completed. Section 2 - Business Description This section of the business plan should provide the reader with a more detailed overview of the company and the nature of the product/service offering. It should include the following: * Mission Statement * History behind...
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...Tea Cafe Business Plan can help you. How much of your time will you squander because you are not a professional, and what will happen when you sit with a prospective investor and you realize that you have missed something essential, or the plan you have created is weak or plainly wrong. Why not stop wasting your time … A great Bubble Tea Cafe Business Plan helps with:- Executive Summary Explaining your business concept in a few straight-forward sentences. Making your existing situation clear and detailing how you will go from where you are currently are to where you want to be. How to find out what your key success factors are. Explaining your present financial position and how much cash that will be needed in the business. Identifying the objectives you will have to target. Producing a great vision statement. Setting out your milestones showing how you'll use your business plan. Market analysis Providing numbers for the overall current market. Your business plan explains the expected Sector Trends. Detailing your Unique Selling Proposition. Your target market and The Customers you want. Recording your model Customer attributes. Meeting your likely Customers requirements. Producing your Competitor breakdown. Products / services Goods and services description . How you'll position your goods and services . Evaluation of where the business fits in the sector. Industry overview The competition you will be up against. The changes...
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