Extensive Research Report on the Best Bra for an Intimate Moment

The “For Him” Collection:

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Executive Summary
This research was done to gain an insight into the male perception regarding female brassieres. We are making the assumption that females take into account their male partner’s preferences when purchasing their brassieres for intimate occasions. With this in mind, our team set out to pin point the type of bra that males found the most arousing.

The results of our survey showed that most males wanted a partner wearing a black or red, lace, push-up bra. There was a consensus among our male respondents that they wanted to see their partner in lingerie in intimate moments. We found that the black and red colors were the most arousing to our male respondents. In an interview with an industry expert, we found that our initial assumption mentioned earlier was correct; women wear certain bras to please their partners. So females do keep their male partner’s in mind when they shop for brassieres. In fact, they mention women buying lace bras to please their partners.

We learned, through secondary data, that 47% of men found black to be their favourite color bra on their significant other. (Beckmann) We also found secondary data that reinforced the importance of push-up bras in arousing males. An experiment placed a young woman with size A breasts in two locations wearing various levels of push-up bras, the amount of males who approached her was documented. The results showed that when the bra pushed her breasts up from an A cup to a C cup, the woman got more than triple the amount of male approaches. Considering our findings, we recommended that Limited Brands Inc. launch a “For Him” brassiere collection by Empreinte Lingerie. The “For Him” collection would target women who are looking to