Primary Research Method Entering a Japan market, our company, Tesla Motors has decided on using the primary research approaches which is one of the popular market research techniques to obtain the research results that is useful for us. The research area that we are going to concentrate on is the customer in Japan. We will conduct this primary research by formulating a questionnaire as well as face-to-face interview to our respondents. The series of questions in the questionnaire will be created as simple as possible in terms of no double-barreled question, and the language used in our question will be in easy form in order to make sure our precious Japanese respondents are easily understandable. During conducting the face-to-face interview, those respondents do not understand or do not know how to answer the question, our interviewer will explain to the respondent step by step to gain more effective and clearly data from the particular respondents.
First of all, the purpose we are using primary research on customer because it provides control each type of questions we will ask to the respondents and the information we gather. Yet, the first-hand information we gather is directly for only our company purpose ("Market Research Methods | Queensland Government"). Our company want to go through this research to understand and capture the Japanese customers’ purchasing behavior like what, when, why, how and where they will purchase the premium electric vehicle in Japan. Although conducting this primary research on the consumer area is much more time-consuming and also costly to gather for our company, but the results comes out from this primary research can be extremely valuable in terms of making decision for Tesla Motors in Japan. This ultimate result generated from this research method can help our company a lot in terms of decision-making as mentioned above