The major goods and services to be export to outsider of japan are electronic equipment and cars. Therefore, Japan and Japanese companies are deeply committed to marketing, and spend millions using it to gain an edge on the competition. In achieving the objectives each goal of the company they use the attention-grabbing ability of packaging to attract the customers, besides that the four key words significant for advertisers are 'attention-grabbing, memorable, meaningful and motivating. Besides that, they have a system that has ability to track the effectiveness of television advertising by using market survey system in which can measure whether the advertising is effective or not through the dual analytical tools of television ratings and product purchasing data. Hence below it is Swot analysis about japan market condition:

Strength | Weakness | * Zen, Japanese people are always looking for perfection and improved itself lacking aspect. * Technology, the new technology arisen before anybody does and they has to figure it out to market it globally * The strong economy of japan, such alliances with the US | * Non-verbal communication practice in Japan causes the others foreigner misinterpreted the meaning of its transaction. * Quickness, as known that Japanese people always hardworking, many companies was afraid to engage with japan as the quickness in determine an unclear event in which gave a lot of job which actually not necessary to other countries. * Groupies concept should be loosen it | Opportunities | Threats | * World’s second largest national market * Environmental issues such as recycling, energy saving and etc. * Increase of women population in area of business which can develop a lot of idea and contribution to the japan. * Foreign influences or the student whose study outside of japan and return back could give a new insight to their culture. | * They do not support the foreign investment opportunities as their always thinking that they have a great product in the market. |

However there is restriction and certain regulation the market of Japan that have to compliance by the citizen and foreigner. There can be classified into three which is declaration, prohibits item, and restriction items.

I. Declaration * Personal effects and unaccompanied baggage * Personal Effects and Professional Equipment * Alcoholic beverages – 3 bottles approx. 760cc * Cigars – 100 Cigars * Cigarettes – 400 cigarettes * Other kinds of tobacco – 500 grams * Perfume – 2 ounces * Cash or other means of payment exceeding 1 million yen
Declaration has to be made if the companies need to export its goods or services to other countries.

II. Prohibited items for import or export

* Heroin, cocaine, MDMA, opium, cannabis, stimulants, psychotropic substances, and other narcotic drugs (excluding those designated by Ministry of Health, Labor and Welfare Ordinance) * Firearms, ammunition (bullets) thereof, and pistol parts * Explosives - dynamite, gunpowder and other similar * Precursor materials for chemical weapons * Counterfeit, altered, or imitation coins, paper money, bank notes, or securities, and forged credit cards * Books, drawings, carvings, and any other article which may harm public safety or morals obscene or immoral materials for example pornography * Child pornography * Articles which infringe upon intellectual property rights.

III. Restricted
Export
* Plants and animals * Medicine and cosmetics * Hunting guns, air guns, swords, etc. into Japan without a permit to possess.
Import
* Plants and animals must be presented to the plant or animal quarantine officer for quarantine inspection prior to Customs examination. * There are quantity restrictions on the import of medicine and cosmetics.(e.g. for pharmaceutical products: amount for use for a period of 2 months; quasi-drugs: amount for use for a period of 2 months; cosmetics: 24 applications) * No person shall bring hunting guns, air guns, swords, etc. into Japan without a permit to possess.

http://onken.com/classroom/interculturalmanagement/japan/japan_strategyformulationimplementation.html http://afe.easia.columbia.edu/japan/japanworkbook/economics/factshe.htm http://japan.visahq.com/customs/