Free Essay

Market Structure

In:

Submitted By ashu88
Words 1692
Pages 7
Oscars
J.K. Simmons, "Whiplash" WINNER supporting role
Best Supporting Actress * Patricia Arquette, "Boyhood" WINNER
Directing
* Alejandro González Iñárritu, "Birdman" WINNER
Best Actor
Eddie Redmayne, "The Theory of Everything" WINNER
Best Actress
Julianne Moore, "Still Alice" WINNER
Best Picture
"Birdman" WINNER

today's Current Affairs : 03 - 03 - 2015
1) New Delhi Chief Secretary:
IAS officer Kewal K Sharma was on 3 March 2015 appointed as Chief Secretary of Delhi. His appointment was approved by Union Home Ministry.
At present, Sharma is the chief secretary of Goa. Sharma was appointed as the Goa chief secretary on 1 January 2015.
2) Global Billionaire’s 2015 annual list
The United States topped the list with 536 rich people, followed by China at 213 rich people, Germany at 103 rich people and India at 90 rich people.
Richest Person : Bill Gates (79.2 billion US dollars).
2nd Richest Person: Carlos Slim ( 77.1 billion US dollars )
Indians in this list : Mukesh Ambani – Reliance Industries Limited, ranked 39, Dilip Shanghvi ranked 44 and Azim Premji ranked 48.
3) Chairman of National Book Trust :
Baldev Sharma as chairman of National Book Trust (NBT).
He replaced A. Sethumadhavan.
4) Dubai Duty Free Tennis Championships:
Roger Federer on 28 February 2015 won the Dubai Duty Free Tennis Championships title. To lift his seventh Dubai Championship title, Federer defeated world number one Novak Djokovic of Serbia 6-3, 7-5.
5) Olacabs acquired TaxiForSure:
Online Taxi-service aggregator Olacabs on 2 March 2015 acquired Bengaluru-based rival TaxiForSure in a cash and equity deal worth 200 million US dollars.
Olacabs was founded in 2010 by two IIT Bombay graduates, Bhavish Aggarwal (CEO) and Ankit Bhati. Its headquarter is located in Bengaluru, Karnataka.
6) Mo Ibrahim Prize for African Leadership:
Hifikepunye Pohamba, outgoing Namibian President, on 2 March 2015 won the Mo Ibrahim prize for achievement in African leadership for year 2014..
The award is named after Mo Ibrahim, a British-Sudanese mobile communications entrepreneur and philanthropist, who had made billions of fortune from investing in Africa.
It is the world’s most valuable individual award and carries monetary award of 5 million dollar.

2) New Chief Election Commsioner of India:
H.S. Brahma, the seniormost Election Commissioner, will succeed V.S. Sampath as the next Chief Election Commissioner of India.
Mr. Brahma, who hails from Assam, is an IAS officer from the 1975 batch of the Andhra Pradesh cadre.

Alur Seelin Kiran Kumar, 62, director of Ahmedabad-based Space Application Centre, has been appointed chairman of the Indian Space Research Organisation (Isro).

Sindhushree Khullar appointed as Chief Executive Officer of NITI Aayog
June 3, 2015
Life insurance Corporation gets clearance to do business in Bangladesh
Bangladesh has granted permission to India's state-owned insurance group Life insurance Corporation (LIC) to do business in the country. It was announced by M Shefaq Ahmed, Chairman of Bangladesh Insurance Development and Regulatory Authority (IDRA). LIC will start its operations in Bangladesh as a joint venture (JV) entity to be called LIC Bangladesh Ltd with a paid up capital of one billion Taka. In this JV entity LIC will hold half of the amount while the rest would be owed by its Bangladeshi partners. The capital will be raised from the Bangladesh's capital market and local entrepreneurs. Earlier in 2013, Bangladesh IRDA had rejected LIC's proposal to operate in the country citing small capital base. Union Government launches Khoya Paya web portal to trace missing kidsUnion Government has launched Khoya Paya web platform for people to directly report, track and upload information on missing children. It was jointly launched by the Union Minister of Women and Child Development Maneka Gandhi and Union Minister of Communication & IT Ravi Shankar Prasad in New Delhi. Khoya Paya is joint initiative of the Union Ministry of Women and Child Development (WCD) and the Department of Electronics and Information Technology (DeitY). The first-of-its-kind web portal will serve as a platform for people to not only report a missing child but also track the efforts towards his or her recovery. | |

Snowden awarded freedom of expression prize in NorwayEdward Snowden, former US security contractor and electronic surveillance whistleblower has been awarded a Norwegian prize for freedom of expression (also known as Bjornson Prize). The award was bestowed upon him by the Norwegian Academy of Literature and Freedom of Expression for his work protecting privacy and for shining a critical light on US surveillance of its citizens and others. In 2013, Snowden had uncovered the most extensive US global electronic surveillance programmes carried out by National Security Agency (NSA). Presently, he is leaving his exile in Russia. |
Maharashtra State aims to add 14,400 MW to renewable energy portfolio by 2020The Maharashtra government has set its sights on enhancing installed capacity for renewable energy to 21,100 MW in the next five years, from about 6,700 MW at present, with a thrust on solar power. The state cabinet on Tuesday approved a policy to add 14,400 MW by 2020 to the renewable energy capacity through public- private partnerships and captive power projects, and rolled out a slew of incentives for developers of these power projects. More than 50 per cent, or 7,500 MW is expected to come from solar power. The target is also to add 5,000 MW from wind energy.Union Government launches IAP Health Phone programmeSmt Maneka Sanjay Gandhi launches IAP Health Phone programme, IAP Health Phone is the world's largest digital mass education programme to address malnutrition in women and children. This unique and innovative initiative will add to the Ministry's efforts on tackling malnutrition |
India and Belarus sign six agreements to enhance bilateral co - operation
These include agreement on Textiles, protocol to amend the agreement between two countries to avoid double taxation, MOU between Prasar Bharati and National State TV and Radio Company of Belarus Broadcasting Corporation in the presence of President Pranab Mukherjee and his Belarussian Counterpart Mr. Alexander v Lukashenko. Mr. Mukherjee also had delegation level talks with the President of Belarus and called for strengthening bilateral relations and co- operation in TRADE culture and other areas. The State University of Belarus will confer President Pranab Mukherjee the Professor Honoris Causa degree at a function tonight

June 10, 2015
Union Cabinet approves Rs 6,000 crore interest-free loan to sugar mills
Union Cabinet approved an interest-free loan i.e. soft loan to the tune of 6,000 crore rupees to enable sugar mills pay arrears to farmers. Decision in this regard was taken by Union Cabinet meeting chaired by Prime Minister Narendra Modi in New Delhi. Apart from this decision cabinet also approved hike in prices of Ethanol. As per this decision, interest on the loan will not be charged for a year but the interest will be borne by the Union government from sugar development fund. The money to be paid as arrears to farmers under this loan will be directed credited in Jan Dhan accounts of farmers. It should be noted that Sugar mills in India owe over 21,000 crore rupees to farmers because they were not able to sell sugar stocks which have remained unsold due to falling prices of raw sugar in domestic and international markets.

Padmasree Warrior, India-born Chief Technology Officer of Cisco resigns
Padmasree Warrior, India-born has stepped down from her post of Chief Technology Officer (CTO) at global IT giant Cisco. She had resigned after a significant restructuring of top management of Cisco under incoming CEO Chuck Robbins. Now she will have advisory post in Cisco till September 2015. She had joined Cisco in 2008 and had served as CTO and senior vice-president of engineering during her seven years at the company.

P L Subramanian appointed as non-executive Director of India Cements LimitedP L Subramanian has been appointed as Non-Executive Director India Cements Limited (CIL) with an immediate effect. Subramanian had joined former BCCI President N Srinivasan-led India Cements in 1986 and had served in various responsibilities. He had retired from service in May 2015 after serving as Executive Director (Operations) of the company. He also had served as a Director of Andhra Pradesh Gas Power Corporation Limited, India Cements Infrastructures Limited, Coromandel Electric Company Limited and Trishul Concrete Products Limited.Mahendra Kumar Sharma appointed as non-executive Chairman of ICICI BankMahendra Kumar Sharma was appointed as non-executive chairman of India's largest private sector lender Industrial Credit and Investment Corporation of India (ICICI) Bank. He will replace K V Kamath who had resigned from top most in order to join as President of the Shanghai based New Development Bank established by the BRICS nations. Presently, Sharma is an independent director of two subsidiaries of ICICI Bank viz ICICI Lombard General Insurance Company and ICICI Prudential Asset Management Company. Earlier from 2003 to 2011, he also had served as an independent director on the board of ICICI Bank. | |

| |

1.On site ATM -within the premises of bank
2.Off site ATM - Outside the bank premises
3.White Label ATM - Provided by NBFC
4.Green Label ATM - Provided for Agricultural Transaction
5.Orange Label ATM - Provided for Share Transactions
6.Yellow Label ATM - provided for E-commerce
7.PINK label ATM---women banking

***Easy Trick to Remember Bank headquarters --
1. All banks jinke naam ke last me india hai (united bank of india ko chod kar) aur Dena ka head office Mumbai me hai ,,,,,,,
2. IOB & IB in chennai,,,,, jinke name me Indian pahle ata hai unka headquarter chennai me.
3. remember a sentence "New delhi Ke panjabi log commerce me kafi tez hote hain" now PNB,Panjab & sindh Bank & Oriental bank of commerce have their headquarters in NEW DELHI .
4. UCO ,UNITED bank of India & Allahabad bank - Kolkata,,,
5.There are two banks which resembles a south indian name Canara,Vijaya - banglore ,,
6.Bank of Baroda,Bank of Mahastra & Andhara bank headquarter are related to their own cities like
Bank of Baroda - Baroda,Bank of maharastra - Pune,Andhra bank- Hyderabad
7.There are only two banks which have very unique headquarters memorize them separately
Syndicate Bank - Manipal
Corporation Bank-Mangalore ..

Similar Documents

Premium Essay

Market Structure

...Differentiating between market structures. Tiara Bingham ECO/365 11/26/2014 Al Gourrier Differentiating between market structures. There are certain factors that apply to all organizations. These factors are type of market structure, competitive strategies, customer base, and strengths and weaknesses. The success of a company depends upon these factors and if they format their business strategy to work within the different types of markets, if they can build upon their strengths and minimize their weaknesses, and provide the consumers with what they want. Market structures change depending on the condition of the market and the competition, in order for an organization to be successful, it has to be able to transform it business strategy to conform to market demands. Business strategies are decided after analyzing the market the company will compete in, competitors within that market and the consumer base. The organization that I chose to discuss is NV Energy. I will discuss the type of market that NV Energy operates in, why this market was chosen, How this company might work with other competitors in this market, and competitive strategies that could be used. NV Energy Nv Energy is the local power company established in Las Vegas Nevada. The type of market structure that Nv Energy operates in is called a Monopoly,in the case of NV Energy it is a public utility which is overseen by the government and allowed to operate as a monopoly. In a monopoly market structure a single company...

Words: 1445 - Pages: 6

Premium Essay

Market Structures in Australia

...What is Market structure and its sorts with case in Australia? Business sector is a spot where purchasers and dealers set the expense of administrations and merchandise. The idea of business sector structure is in this manner alludes to the opposition for products and administrations in the business sector furthermore qualities of the business sector that impact the conduct and aftereffects of the organizations working in that business sector (www.businessdictionary.com). The standard angles that center business sector structures are: amount of purchasers and suppliers in the business sectors, their relative course of action quality, with respect to capacity to set costs, the level of detachment and uniqueness of items, the states of entering and leaving the business sector and economies of scale. The connection and contrasts between these perspectives take into account the presence of a few business sector structures one is immaculate rivalry and flawed rivalry. Impeccable rivalry business sector is characterize as a business sector in which number of purchasers and suppliers are little and free and trade indistinguishable items with no sort of boundations. Flawed rivalry: in this all conditions are not quite the same as immaculate rivalry. It incorporates market structures, for example, • Monopoly • Duopoly • Oligopoly • Monopolistic rivalry (www.youarticlelibrary.com) Monopoly It is a business sector structure when there is one and only vender of...

Words: 1117 - Pages: 5

Premium Essay

Market Structures

...Market Structures Kudler Fine Foods is a local food store that specializes in epicurean food in the San Diego metropolitan area. They specialize in bakery and pastry items, fresh meats, seafood, produce, packaged foods, specialty dairy products, wine and spirits, and much more. In their mission, Kudler Fine Foods vouch that they shop all around the world for their products and they choose only the finest. In addition to their gourmet food, the founder Kathy Kudler who was once a Vice-President of Marketing of a different, liked to cook gourmet meals. She got the idea that the San Diego metropolitan area needed a gourmet food store. She put together a business plan and opened the first Kudler Fine Foods in La Jolla, CA in 1998. Additionally, that store was profitable and she opened her second store by 2000 in Del Mar, then a third one by 2003 in Encinitas. In the following paragraphs, I will apply microeconomic concepts toward the competitive strategies of Kudler Fine Foods that affect its long term profitability. Additionally, I will evaluate Kudler’s competitiveness in the marketplace, including its customers’ views. In this same process, I will identify the market structure that I believe best applies to Kudler Fine Foods, and assess how the market structure positively and negatively affects Kudler’s long-term profitability. How Kudler competes in the marketplace Kudler Finer Foods is one of the only few competitors who offers gourmet foods in Orange County. They compete...

Words: 932 - Pages: 4

Premium Essay

Defferentiating Between Market Structures

...the following assignments: Option 1: Differentiating Between Market Structures in Kudler Option 2: Differentiating Between Market Structures in an Organization of Your Choice Option 1: Differentiating Between Market Structures in Kudler You will apply important microeconomics concepts toward the competitive strategies of the Kudler Fine Food Virtual Organization that affect its long-term profitability. You will evaluate the differences between market structures and review the organization’s strategic plan, marketing overview, market surveys, and other material to evaluate the organization’s competitiveness in the marketplace, including its customers’ views. In the process, you will identify the market structure that you believe best applies to this organization, and assess how the market structure positively and negatively affects the firm’s long-term profitability. Complete the University of Phoenix Material: Differentiating Between Market Structures Table located on the student website. Compare the various characteristics of the market structures by completing the table. Kathy Kudler has hired you as a consultant to perform a market analysis, review her competitive strategies, and make recommendations on how she can maximize profits. Read the materials in the Kudler Fine Foods Virtual Organization, including the firm’s strategic plan and marketing overview. Write a 1,050 – 1,400-word market analysis in which you address the following: • Based on the...

Words: 354 - Pages: 2

Premium Essay

Market Structures

...Market structure is defined by economists as the characteristics of the market. It can be organizational characteristics or competitive characteristics or any other features that can best describe a goods and services market. The major characteristics that economist have focused on in describing the market structures are the nature of competition and the mode of pricing in that market. Market structures can also be described as the number of firms in the market that produce identical goods and services. The market structure has great influence on the behavior of individuals firms in the market. The market structure will affect how firm price their product in the industry .For example in a competitive market the firms are price takers while the industry has the sole duty of price setting. The market structure will affect the supply of different commodity in the market. When the competition is high there is a high supply of commodity as different companies tries to dominate the markets. A market structure will affect the barrier to entry for the companies that intend to join that market. A monopoly markets structure has the biggest level of barriers to entry while the perfectly competitive market has zero percent level of barriers to entry. The other factors that influence the firm behavior under a market structure are the efficiency. Firm will be more efficient in a competitive market while firms will be least efficient in a monopoly structure. The level of competition in firms...

Words: 265 - Pages: 2

Premium Essay

Market Structures and Maximizing Profit

...Market Structures and Maximizing Profits /XECO/212 Principals of Economic In this paper I will discuss competitive markets, monopolies, and oligopolies and what role each of these plays in an economy? I will also point out: o What the characteristics of each market structure is? o How the price is determined in each market structure in terms of maximizing profits? o How output is determined in each market structure in terms of maximizing profits? o What are the barriers to entry, if any? o What role does each market structure play in the economy? First I would like to discuss what a competitive market is. This market has a large number of buyers and sellers, such that no single buyer or seller is able to influence the price or control any other aspect of the market. That is, none of the participants have significant market control. A competitive market achieves efficiency in the allocation of scarce resources if no other market failures are present (AmosWeb). Usually the competitive market does very well because demand price and supply are price equal. The demand and supply prices cannot generate any greater satisfaction by producing more of one good and less of another (AmosWeb). People want good products and they want what they pay for. I would be willing to spend hundreds on hair supplies as long as the products are good. If a product does not really provide the satisfaction you are looking for then you want to pay little or nothing for it right...

Words: 1053 - Pages: 5

Premium Essay

Features of Market Structures

...Perfect Competition Perfect competition industry/market has very large number of small firms because there are no barriers to entry and exit. As all the firms produce identical goods, the goods are perfect substitutes of each other. This causes the demand for the goods to be perfectly price elastic and the demand curve or average revenue curve to be almost horizontal. Consequently, the firms have are called price takers because they have no market power. Market power is defined as the ability of a firm to change the price of a particular good in the market by changing the quantity output of that particular good. There is also perfect information and perfect mobility of resources in the perfect competition market. Monopolistic Competition Monopolistic competition market/industry has large number of firms because there are no barriers to entry and exit. As the firms produce goods that are differentiated such as books, the goods are close substitutes to each other. This causes the demand for the goods to be price elastic. Consequently, the firms are called price setters because they have some market power. Oligopoly Oligopoly market/industry has small number of large firms because there are high barriers to entry and exit. As the firms produce goods that may be differentiated such as breakfast cereals or homogenous such as oil, the goods have few close substitutes. This causes the demand for the goods produced by the oligopoly firms to be price inelastic. Consequently, oligopoly...

Words: 329 - Pages: 2

Premium Essay

Differentiating Between Market Structures

...Differentiating Between Market Structures ECO/365 March 12, 2014 Differentiating Between Market Structures Kudler Fine Foods is a high end gourmet market for shoppers with discriminating tastes and who are searching for only the highest quality meats, cheeses and dairy, bakery products as well as a fine selection of domestic and imported wines. Kudler Fine Foods has experienced substantial growth and has set its sights on the expansion of the services it provides in an effort to improve efficiency of its daily operations with the ultimate goal of boosting consumer purchasing. With the company’s current growth, Kudler Fine Foods is committed to implement changes to increase revenue and to cut costs. This paper will highlight the importance of research to the marketing strategy and the direction in which Kudler Fine Foods heads; additionally this paper will cover competitive intelligence and analysis in order to explain the role it plays in the development of marketing strategies and tactics. Finally, should Kudler Fine Foods require additional areas of research; this paper will point out those areas as well. First a brief description of market research; Marketing research is a study of a particular type of business that compiles information and analyzes data about consumers, competitors and the market being researched. Marketing research can be used to create a business plan, launch a new product, expand or enter into new markets, or make adjustments to existing services...

Words: 1345 - Pages: 6

Premium Essay

Market Structures

...cultural, and demographical factors. This essay will explain various markets structures which are monopoly, oligopoly, perfect competition and monopolistic competition. The purpose of this paper is to discuss the impacts of different environmental factors on the business operations of Barclays. The discussion has been made in the light of international accepted microeconomics concepts and practices. Market structures Monopoly is a market structure, where only a single seller producing a product having no close substitutes. This single seller may be in the form of an individual owner or a single partnership or a Joint Stock Company. Such a single firm in market is called monopolist. Monopolist is price maker and has a control over the market supply of goods. On the other hand, Perfect competition a market structure characterized by a large number of firms so small relative to the overall size of the market, such that no single firm can affect the market price or quantity exchanged. Perfectly competitive firms are price takers. Moving on, in an oligopoly, there are only a few firms that make up an industry. This select group of firms has control over the price and, like a monopoly, an oligopoly has high barriers to entry. The products that the oligopolistic firms produce are often nearly identical and, therefore, the companies, which are competing for market share, are interdependent as a result of market forces. In addition, Monopolistic...

Words: 1600 - Pages: 7

Premium Essay

Market Structures

...Market Structures Adam Timothy Rider ECO204: Principles of Microeconomics Evelyn Carlson 10/13/2014 When trying to gain insight into the local economy it is very important to understand the big picture of how the various market structures relate to each other. This can be accomplished by putting together some of the smaller pieces or characteristic of the market structure. These characteristics can be organizational, competitive or a variety of other features that categorize a firm as a specific market structure. Individual market structures can be described as the amount of firms producing identical goods and services. If you can identify the market structure you can often identify how they firms within the structure are going to price their products in the industry. The market structure will have an effect on the supply and demand of the different commodities in the market. The market structure will also influence barriers for entry and exit in the industry. In order to understand these structures in an economic community you must obtain an understanding of how they all work together to form the economic community. By the end of this report you will possess the necessary knowledge to understand the market structures in the micro economy. Before we begin to the inevitable breakdown of the individual market structures it is important to identify some of the key features of market structure in general. First it would be important to look at the...

Words: 2943 - Pages: 12

Premium Essay

Market Structure

...Differences in the Market Structures In economics there are four main market structures: perfect competition, monopoly, monopolistic competition, and oligopoly. Each of these market structures faces the common factor of competition. Various degrees of competition are what separate these market structures. Secondly, the commodity or product plays a huge role in these market structures because some products have substitutes or identical products. Lastly, we will observe the barriers to which a firms face when entering or exiting the market. This is a very important factor in the market structures because relative difficulty in entry and exit of the markets will determine what type of market structure we are examining. Market structures are based on two extremes known as perfect competition and monopoly. Oligopolies lie in the middle of this spectrum. A comparison and contrast of each market structure in short term and long term scenarios will be detailed in the following paper. Perfect competition and Monopoly In a Perfect competition there are four conditions that characterize the perfect competition structure: a large number of buyers & sellers, free entry & exit, product homogeneity, and perfect information. Each of these aspects is compared when examining the differences between monopoly and perfect competition. First in perfect competition there are a large number of small firms. Perfectly competitive firms’ demand curves are perfectly elastic while a monopoly’s...

Words: 2639 - Pages: 11

Premium Essay

Market Structure

...Various Market Structures Julia R. Wiggins ECO 204 Kristian Morales October 14, 2013 Various Market Structures In this paper we will look at different types of Market Structures. There are many different types of firms in the market structures, some similar and some very different. This means that some firms, according to how the supply and demand will affect their pricing, will try to maximize their profits. Some firms very little substitutions or have no substitutions, which means that there is very little or no competition, so they can control their pricing. The purpose of the paper is to analyze the market structures to help make you aware of the different categories of market structures within the businesses. “Perfect competition is the market structure in which there are many sellers and buyers, firms produce a homogeneous product, and there is free entry into and exit out of the industry. There are six basic assumptions for the model of perfect competition.” (Amacher & Pate, 2012) Firms in the perfect competition are known as price takers. The products that each firm produces are usually the same, homogeneous. A good example of this is wheat; all products are exactly the same whether you buy it from a farmer next door or from the farmers market. With many sellers in this market, no decisions that a seller makes will affect the price of the product. A firm in this market as many buyers as it does sellers, no one buyer has any market power. It is easy to...

Words: 1970 - Pages: 8

Premium Essay

Market Structure

...Shantel Mackey Market Structure Simulation University Of Phoenix ECO/ 365 July 18, 2011 | |Perfect competition |Monopoly |Monopolistic Competition |Oligopoly | |An example of an organization| Investment Bank | Electric Company| Clothing Co. | Wireless Co. | |Goods or services produced by| Homogeneous |No close |Differentiate | Homogeneous/ | |the organization | |Substitutes | |Differentiate | |Barriers to entry | None | Extremely High | Somewhat Low | Somewhat High | |Numbers of organizations | Large Sums | One | Several | Few | |Price elasticity of demand | None |Absolute |Somewhat |Limited Owing to | | | | | |Competition | |Economic profits (Is there a | No | Yes | No | Yes | |presence of economic profits?| | | | | Abstract ...

Words: 1007 - Pages: 5

Premium Essay

Market Structure

...Market structures like Monopoly, Duopoly, and Oligopoly and Monopolistic competition in any industry in Australia. Market structure reflects all the most important aspects of the market - the number of firms in the industry, the type of product produced, the possibility to enter and exit of firms, number of customers, the ability of a single firm to influence the market price. The lower the firm's ability to influence the market, the more competitive the industry is considered. In the limiting case where the degree of influence of one firm is zero, talk about a perfectly competitive market. Companies and business through time they live attached to the four market structures. This essay will give some examples of the four market structures in Australia like Monopoly, duopoly, oligopoly and monopolistic competition. Companies and businesses can move from one market structure to another structure of the market during the period of operation. These changes between the structures may be the result of product changes, the introduction of competition and the interests of the client. This essay will give clear examples on each market structure:   1. Monopoly occurs when a company produces products for which there is no substitute. Due to the fact that the company has no competitors, it has full control over the delivery of these products and, as a single vendor can create barriers for potential competitors. In the real world monopolies that exist to date - this is some of the...

Words: 280 - Pages: 2

Premium Essay

Market Structures

...Running Head: MARKET STRUCTURES Meritus University Market Structures Heinz ketchup is the leading producer of ketchup, worldwide. They have very few direct competitors, and as a result I would consider the market structure of ketchup to be an oligopoly. This paper will help to show the implications of how this market structure has on pricing Heinz ketchup. It will also cover non-price strategies to preserve sales and suggest steps to keep its competitive advantage in the market. The market structure of ketchup is an oligopoly for all competitors of Heinz. Heinz has a 60 percent market share of ketchup sales worldwide (2010). With a market share so large, many of the characteristics of a monopoly can be used. Pricing When setting the price, Heinz can use strategies designed for both oligopolies and monopolies. With its monopolistic characteristics, Heinz can dictate a price above its competitors because of its leadership in the market. Competitors, such as Hunts, will have to set their price lower to generate demand when two of every three people on average choose Heinz. The price they set must not be too high above competitors as the product is price inelastic, meaning, consumers will choose another brand if price is too high. Non-Price Strategies With its leading market share, Heinz does not have to market as heavily as competitors. Marketing should be let consumers know they...

Words: 568 - Pages: 3