...Methodology document” (NOT a research paper). Actual research is being conducted at Indian Institute of Management (IIM), Kozhikode by the author on this project and original research paper will be available soon. The sole purpose of this document is to help students and researchers who are interested in marketing research, especially in Indian coffee market. 1 PROJECT PROPOSAL RESEARCH QUESTION: To check the feasibility of opening a Café Coffee Day (CCD) in Kunnamangalam, Calicut, Kerala (India) INTRODUCTION As per the research done by KPMG (KPMG Report on Consumer Market, 2005) on the consumer markets in India, greatest potential for growth opportunity in the organized retail sector is in the food and beverage sector. It’s projected that food and beverage retailing will grow at 9.2 percent over the next five years against a total GDP growth rate of around 7 percent. An important factor to be considered is the changing pattern of spending by the Indian consumer. There is growth in the disposable incomes and as a result the markets are changing fast and are leading to more urbanization kind of lifestyles. India as a market is more relevant because of the demographic advantage it has over other economies. As a result here young working populations drive personal consumption. The rise in coffee drinking is part of the transition to more branded consumption in India, and is led by the growth of branded coffee café chains such as Barista, Café Coffee Day and Qwiky’s. STRATEGIC...
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...Sheuli Akhter Lecturer, Department of Accounting Victoria Govt. College, Comilla Dear Sir, Here is the term paper on “A Study on Capital Market in Bangladesh”. I have worked on the various aspects on this matter. I am very grateful to you for giving me this exposure, for achieving tremendous real life experience during the work. I put the best of my performance on it. I gratefully thank you for the part of your experience, knowledge and views you shared with me and outside the class room. I pray and hope that you would be kind enough to accept the report and obliged there by. Sincerely, Md. Shah Paran Roll: 8100 Program: BBA Department of Accounting Victoria Govt. College, Comilla STUDENT DECLARATION I do hereby declare that the presented Term Paper titled A Study on Capital Market in Bangladesh is prepared by me. I also declare that it has not been previously submitted for any other degree of diploma or certificate to any University and Institution. I further undertake to indemnify the University against any loss or damage arising from of breach of copyright and/or above declaration. Md. Shah Paran Roll: 8100 Program: BBA Department of Accounting Victoria Government College Comilla CERTIFICATE This is to certify that the report entitled A Study on Capital Market in Bangladesh Is the record of Term Paper done by Md. Shah Paran in partial fulfilment of the requirements of the degree of...
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...Research Case Study: Vodafone's Youth Market | | INTRODUCTION This case study will explain how the highly competitive telecommunications market lead Vodafone to set up an on-going 'panel' of respondents to give them a greater understanding of the youth market. THE CLIENT Vodafone is probably the biggest success story of the telecommunications market, becoming a household name with a penetration of 29% (TNS Telecoms panel Q3 2001) of the mobile phone market. Vodafone's media and planning agency, OMD UK plays an important strategic role in terms of researching the commercial market. THE CHALLENGE Operating in such a highly competitive industry meant that Vodafone had to look at new ways of researching how it could best profit from the hugely competitive youth market. The youth market is defined as anyone aged between 16-24 years old. Currently 90% of all 16-24 year olds own a mobile phone in the UK, amounting to 6.1m people in the UK. THE SOLUTION OMD UK, along with 2CV Research, recruited a panel of volunteers who receive monthly questionnaires over a long-term period in order to build up a profile of habits, attitudes and opinions of the young Vodafone user. The panel is made up of 200 respondents, all of whom must have an email address and a mobile phone (this is 85% of the youth market), and is maintained by 2CV. Questions sent out every month cover a whole range of areas, not just telecommunications. The idea is to build a very comprehensive picture of...
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...Global Market Research Case Study Analysis The situation discussed in the case tells of an opportunity afforded Sperry/MacLennan Architects and Planners; the Canadian company was founded in 1972 as a one-man architectural practice and years since then they have become a very respected and profitable company in the field of architecture. It has been recorded in text that Aaker, Kumar & Day (2007) stated, “Eight market niches were identified for Canadian architects in the United States, one of which was educational facilities, in particular post-secondary institutions. This niche, identified as most likely to match S/M’s capabilities, is controlled by state governments and private organizations. Mitch Brooks, a junior partner in the firm, has plans to identify and evaluate other possible markets for S/M’s services as part of his October presentation to the board. Other parts of the United States, or the affluent countries of Europe, where recreational facilities are regularly patronized and design is taken seriously, might provide a better export market, given S/M’s string of design successes at home and the international recognition afforded by the Amherst facility design award.” (Chapter 3). Fortunately for S/M, things began to take a turn in the right direction when their persistence and faith was rewarded in 1983. Sperry won the competition for the aquatics facility for the Canada Games in Saint John. Sperry had gained renowned nationwide acknowledgment for its sports facility...
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...Chapter – I INTRODUCTION 1.Introduction of Project Work : Why Commodity Futures? ADVANTAGES OF FUTURES MARKET TO ITS VARIOUS PARTICIPANTS Stockiest / Jewelers / Farmers | | Traders, Jobbers & Arbitragers | * Can hedge their underlying * Get an extensive market * Can get loan against Warehouse Receipts | | Trading Opportunity | Investment Opportunity | Corporates | | Additional Advantage | * Can hedge by offsetting product exposure * Can hedge by parking only margin amount * Can buy goods without agents with Quality Assurance | | Spread Trading Opportunity | Arbitrage Opportunity | TABLE-1.1 Why Indian Commodity Exchange? India is essentially a commodity based economy constituting of Agriculture, Energy, Precious Metals and Base Metals. Couple of unique features / advantage seen in our exchanges, which is not seen elsewhere, are: 1. Timings: Our Trade timings are well matched with Global Market timings. 2. Number of commodities: Nowhere in the world more than 8 to 10 commodities are traded in a single exchange, but our exchanges are successfully managing over 40 commodities individually. Why Sharekhan? Superior & Consistant Research Performance of…. 1. Cutting Edge Analysis of Major Commodities 2. Relevent Analysis of Market News & Information 3. Sound Technical Analysis for Short Term Trends 4. Special Reports such as… * Hedge Solutions: To offset Product Exposure...
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...5-Whole Food Market Case Study Analysis Kaplan University School of Business MT460 Management Policy and Strategy Author: Andrea Reed Professor: Dr. Marian Leerburger Date: November 21, 2012 Whole Food Market Case Analysis Introduction In 1978, John Mackey opened a natural foods grocery called Safer Way that focused mainly on vegetables. The store was not very successful and in 1979 Mackey joined with Craig Weller and Mark Skiles and they started Whole Foods Market. What Craig, Weller and Skiles wanted to do was change the world’s diet to a healthy one. Whole Foods not only has markets they have several other business; Allegro Coffee company, Pigeon cove seafood processing and Produce Field Inspection Office and Select Fish (Harasta and Hoffman, 2007). Whole Food Markets looks forward to one day providing the highest quality good tasting foods available. Synopsis of the Situation Whole Foods Market is a leading seller of natural and organic food. With over 100 stores their goal is to become one large store instead of a number of small ones. Whole Foods Market would like to make shopping for food into a pleasant, fun experience. It is the desire of Whole Foods to make the customer think of home when they enter one of their markets. The vision of Whole Foods is to have a brand known worldwide, and to introduce the future generation to a healthy diet and be the best in food retail( Key Issues With the growing demand will World Food Market be able to expand...
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...Ronald White: BA 427, Winter 2013: Whole Foods Market case study: As stated in the case study, the Whole Food Market Company’s vision and strategy is to offer "the most flavorful naturally preserved and fresh foods available.” The company intends to market their products in "appealing store environments that make shopping at whole foods interesting and enjoyable." The company's cofounder and CEO, John McKay, believes that the availability of high quality natural and organic foods, supported by education and socially conscious activities will "gradually transform the diet of individuals in a manner that would help them live longer, healthier, more pleasurable lives." (Case study, p.1) The company believes that its dedication to supporting organic farming, with programs such as the Whole Planet Foundation micro-loan program, supporting food banks, sponsoring neighborhood events, and donations to local nonprofit groups will generate the reputation and word of mouth needed to support the further success from a marketing standpoint. The company's image is further supported by its continued listing in the Forbes Best Places to Work list and recognition in health magazines. The vision is encompassed by the company motto “Whole Foods, Whole People, Whole Planet.” These principles are of the utmost importance to the company. By supporting the whole foods industry, healthier people from healthy food, and a healthier planet through green movement in agriculture and operations, this...
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...GLOBAL STOCK MARKETS: A CASE STUDY OF THE NIGERIAN STOCK MARKET RESEARCH BRIEF The history of stock trading and trading associations can be traced as far back as the 11th century when Jewish and Muslim merchants set up trade associations. After centuries of evolution, stock markets have become the symbol of commerce in the modern world. It operates in various countries and trades a range of securities. The world stock market capitalisation is estimated to be about $ 36.6 Trillion. The stock market has various functions such as capital mobilisation, investing opportunities, risk distribution etc. The major stock exchanges in the world today include New York Stock Exchange, London Stock Exchange, Frankfurt Stock Exchange, Italian Stock Exchange, Hong Kong Stock Exchange and Tokyo Stock Exchange. There have been various stock market crashes in the past such as the Wall Street crash of 1929, the crash of 1973/74, the 1987 crash; called black Monday, the dotcom bubble of 2000 and the more recent crash in 2008 caused by the subprime mortgage crisis in America. The economic crisis of 2008 which originated in America spread to various economies in the world and their stock markets were affected. It reduced the value of stocks around the world by as much as 41% and affected both major and emerging stock markets. The Nigerian stock market is an emerging market in Africa. After attaining the position of one of the most profitable, efficient and fastest growing equity market in the world...
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...COMPANY BACKGROUND Whole Foods Market was founded in Austin, Texas, when four local businesspeople decided the natural foods industry was ready for a supermarket format. Their founders were John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods, and Craig Weller and Mark Skiles, owners of Clarksville Natural Grocery. The original Whole Foods Market opened in 1980 with a staff of only 19 people. It was an immediate success. At the time, there were less than half a dozen natural food supermarkets in the United States. It has grown in leaps and bounds since then. Today, they are the world’s leader in natural and organic foods, with more than 310 stores in the North America and the United Kingdom (About Whole Foods Market). During its 31-year history, Whole Foods Market has been a leader in the natural and organic food movement across the United States, helping the industry gain acceptance among growing numbers of consumer concerned about the food they eat (Thompson, Strickland, & Gamble, 2010, p.C-2). The company seeks out the finest natural and organic foods available, maintains the strictest quality standards in the industry, and has an unshakeable commitment to sustainable agriculture. Add that to the excitement and fun they bring to shopping for groceries, and you start to get a sense of what they are all about. John Mackey, the company’s cofounder and CEO, believes that Whole Foods’ rapid growth and market success has much to do with its having “remained...
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...Maybelline Face Powder A Case Study of the Current Marketing Strategy I. Point of View Consultant to Ms. Rose Libirieza. The consultant, who is unbiased, reports the recommendations to Rose Librieza, Coordinator of Marketing Operations, who has actual authority to carry out decisions made in the best interest of the company II. Time Frame Present III. Problem Statement Although Clear Smooth Face Powder has been selling well and has a good market share, they are not able to hit their desired target market. Furthermore, their marketing strategy does not convey a concrete message regarding their specific niche in the market. Another concern of the brand that should be addressed is that they want to be a household brand. IV. Areas of Consideration A. SWOT ANALYSIS 1. Strengths . a. The quality and packaging of the product are the top factors that convince consumers to purchase the product. b. The product has been the main driver for the double‐digit growth in the face category. c. The successful launch of the product wherein users were very satisfied with the products and considered repurchasing. d. CSFP is the lowest priced product of Maybelline. e. Company policy of “push selling” the product to consumers. This is the first product they offer to consumers who are looking for a face product. f. The product is distributed to department stores and beauty ...
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...IHP-504: Healthcare Policy and Financing Case study: To market or not to market Southern New Hampshire University The evaluated case study depicts a scenario wherein a recently established local nonprofit healthcare organization has been in operations for a little over a year. It was founded by a number of healthcare professionals (volunteers) including nurses and administrators who share a common mission, vision and goals. Their mission is to increase the community’s health by extending free preventative health services, such as regular check-ups and immunizations to the most financially vulnerable patient populations, hence their intentions are purely altruistic. The group of healthcare professional volunteers find that since the inception of their venture the results are supremely disappointing as “the current use of their services is only at an estimated 7% of original expectations” (SNHU, n.d., para. 3). Additionally, the no-charge rental space arrangement necessary to conduct the provider-patient physical interactions is limited to the total of three years’ time, and the arrangement is due to expire in less than two years. A new venue may need to be secured and it may not be rent-free (additional expenditures for future consideration). Both the current circumstances that leave a lot to be desired and the uncertain future appear to be increasingly discouraging in continuing this nonprofit venture. However, one of the important aspects that could have prevented...
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...To Market or Not To Market: Case Study Differences Between Profit vs. Nonprofit Organizations According to Folland, et al., 2013: Generally, nonprofits do not pay corporate, property, or sales taxes although for-profits do. The only tax advantage enjoyed by for-profits is the ability to write off losses during bad years…On one hand, numerous profit-making firms provide important goods and services to the community, and many provide basic goods, such as food and housing, to the poor. On the other hand, nonprofit firms often serve the well-to-do, and they compete with for-profits. (Folland, et al., 2013, p. 269, 265) Mission and Problem “Community Health Care (CHC) is a non-profit health care organization operating out of Anytown, USA. Its mission is to provide routine check-ups and immunizations at no cost to the economically challenged areas of Anytown. CHC secured a small grant from the state and used the vast majority to purchase all necessary equipment, computers, furniture, and a large supply of gloves, syringes, etc. There is a little money left over that has been set aside for purchasing the vaccinations. They originally believed that through their individual professional networks, they would not need to market CHC. They felt offering such a valuable service for free would result in packed waiting rooms. Unfortunately, the current use of their services is only at an estimated 7% of original expectations. Several individuals within CHC have mentioned shutting down. Others...
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...| Etudes de marché du soda aux plantes. | | | Groupe 2 | | Une entreprise se lance dans la création d’un soda aux plantes. C’est une idée novatrice, malheureusement, le créateur ne connaît pas le marché sur lequel il se lance.LOULIDI Mehdi MAMOU MeryemPERAULT FlavienOUKHALLOU Sophia | 04/10/2011 | | Etudes de marché du Soda aux Plantes. Objectif : Réussir à lancer le Soda aux Plantes sur le marché du Soda. Quel projet d’études proposez-vous ? Nous allons étudier le marché pour savoir comment positionner le produit. Quelle méthodologie allez-vous suivre ? Nous proposons une étude AD-HOC. En effet, nous travaillons pour le compte d’un seul client et seulement pour une étude ponctuelle. Il veut savoir s’il peut se lancer sur le marché du Soda avec son Soda aux Plantes. Dans un premier temps nous allons mener des recherches en suivant la méthode de la recherche documentaire. Puis, afin de cibler notre clientèle, nous allons mener une étude qualitative sur un échantillon de 20 personnes. Nous trouverons ces personnes dans une ou plusieurs entreprises. Afin de vérifier nos résultats nous allons réaliser une étude quantitative sur une population de 100 personnes. 1. Identification de la problématique Marketing : Etudier le marché du Soda pour déterminer une stratégie marketing adaptée au projet du Soda aux Plantes. 2. Formulation des objectifs de l’étude : -Etudier les préjugés des consommateurs sur le marché des Sodas...
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...Target Customers As the number of immigrants from South Asia continues to increase and people become more interested in trying other types of cuisine there will be a market for good, authentic fresh Indian food. Amongst the population we have two well defined target markets, the first is the influx of South Asian immigrants who long for a taste of home and the second target market is the large number of students in Kitchener and Waterloo who eat at restaurants more often and are willing to try Indian food. Based on the primary research we have done, we have developed the characteristics of our target customers. The first dimension is the purchase characteristics of our target customer; on average our target customer spends more than $13.00 when dining at a restaurant . Our target customer eats at restaurants more than five times a month and the most common meal which they purchase when dining out is dinner . In terms of demographics our target customer is most likely between the ages of 18 and 29 and is either a student or a young professional. Both of these customers eat at restaurants more than the average person because they are very busy and have little time to cook. Our target customer is also primarily from South Asia as Indian food will appeal to them as it is what they grew up eating or may be similar to the food where they are from. Beyond on this an Indian restaurant with good, authentic, fresh food will also attract those who enjoy ethnic food and also demand a high...
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...titled, To study The Market Share of Godrej in providing Conferencing Solutions with other Companies in BHOPAL’. The main objective of the study was to know how the of Godrej sale perceive in Bhopal City. Customers are satisfied with the services provided by Godrej and also to identify the factors affecting the preferences of the customers. The other objective of this report is to know the needs and wants, buying behavior of the customers toward their products. As a part of my study I covered most of the Area in Govindpura Industrial area. There are 50 Dealers which are surveyed by me in a given time of period of 45 Days. The sampling technique used for this study was simple random sampling and the sample size was 50. The tool which I used to analysis the data was simple average method and the data’s where put in tabular form as well as in chart form also. In that manner we prepared a questionnaire of 17 questions which reflects all the aspects of our report. Executive Summary The project deals with finding out the demand and trend of Godrej’s Conferencing solutions in Bhopal. The project was limited to corporate offices only. The project focused in answering 6 basic questions. ❖ Overall demand of Conferencing solutions. ❖ Godrej’s current market share in this segment. ❖ Strengths and weakness of Godrej Conferencing solutions. ❖ Resolve, what factors Godrej Prima division needs to ponder on to increase its market share. ❖ Analysis...
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