...behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. Flavors: Tropical, Strawberry, Apple, Vanilla, Grape, and Watermelon B. The competition includes RJ Reynolds, Camel, Kool’s Smooth Fusions, and Salem’s Silver Label. C. Current perceptions of flavored cigarettes: the youth is attracted to candy flavors and are more prone to purchasing cigarettes due to flavor. It is also said that it contributes to youth becoming regular smokers. Young smokers believe that flavored cigarettes are less harmful than non-flavored cigarettes. They are just as addictive and have the same harmful effects as regular cigarettes. II. Project Definition A. Advertising budget: $25 million B. Marketing Strategies: 1. Magazine Advertisements 2. Billboards along the side of the roads 3. Posters in Subways 4. Advertisements on the side of buses 5. Direct Mail Promotions 6. Bar and Club Events: offering free samples at events C. Product and Brand Identity 1. Package Design: the company will present their products with unique and graphically appealing packages that will create a visual impact. “The distinctive look of the cigarette pack itself serves as a traveling advertisement of the brand when carried by a smoker, when placed together in a retail setting, the packs as mini-billboards for the brand at the point of sale.” 2. Using celebrity faces such as Wiz Khalifa and Rihanna as...
Words: 316 - Pages: 2
...Wiz Khalifa Biography Many of you have probably heard Wiz Khalifa on the radio, but how he got there is a long process that didn’t just start with the song “Black and Yellow”. Wiz Khalifa is a recognized rapper with a very unique sound. Pittsburg is where he represents but not where he grew up. He is considered one of the most successful rappers. Through his success he helps out organizations for high schools. But how he grew up is as unique as it gets for a rap artist. According to Wiz Khalifa. Cameron Jibril Thomaz better known as Wiz Khalifa was born September 8, 1987 in Minot, North Dakota. His parents serve in the military so he lived on military bases all around the world for a majority of his child hood. This included Pittsburgh, South Carolina, Georgia, Oklahoma, Germany, japan, and England. Parents were than reassigned to different posts in October 1990 and Wiz was separated from his mom when she went to serve in Operation Desert Storm and left with his sister. Was called a young wiz by all his friends because they were all older than him. He graduated from Taylor Allderdice High School in Pittsburgh, PA. He got engaged to his girlfriend in march of this year and are expecting their first baby in January. According to Born Rich Biographies. He started rapping at age 14, and was selling cds at his school. He was first signed to Rostrum Records in 2005 at age 18. Soon after his first mixtape he released his first album “show and prove”. Earning him a deal with...
Words: 509 - Pages: 3
...Passion Blog #1 How can this lightweight, rubber sole, canvas body shoe, never become extinct? Converses have been around for a little over a century now, and yet people still wear them (the more modern version that is). Starting out as a basketball shoe, in the late 70s to 80s, these little shoes have now transformed into skateboarding, causal and even dance shoes on a global scale. The world seems to love there Chucks. In the music world, rapper/ songwriter Wiz Khalifa has become the new face for Nike Converses. This 25 year old, Pittsburg native has taken the plain average converse and transformed it into so much more by creating a personal label based on this sneaker. His record label Taylor Gang derived from his previous high school Taylor Allderdice High school has fully embodied this stylish phase. They from a collaboration with the common Converse shoe with a record label therefore resulting in a successful clothing line. If you every run into a picture of Wiz or see him in concert a pair of chucks are always on his feet. He made wearing red Chuck Taylors a fad worn by inner city teens everywhere, representing Taylor Gang. Now besides chucks being a popular shoe, have you ever thought what makes them so popular? I have come to the conclusion that it is a result of its versatility. These shoes come in every color, pattern high-top or low-top, or size you can think of and if they happen not to have the right cheetah print on the left side you can customize it...
Words: 643 - Pages: 3
...His Only With the gentle cracklings of the dusty record player jumping back with each rotation. With a room that had a scent of musk and stale perfume. In the cold white hospital room, the two lovers held hands for what may be the last time. June laid in the pearl white bed with Sydney on the green stool holding her hand waiting for her to wake one last time. The sweet young nurse entered the room in her bright pink scrubs, with a tear in her eye to set the record back to the beginning, Sydney started to sing along with his rusty voice that stood out amongst the beeping machines and the defining silent halls. Softly if only for his beautiful wife he sung. His face carried a gentle smile that helped hide his mournful eyes. As June’s eyes opened she started to sing with intermittent tune as she kept stopping to rest and take a few heavy breaths. “You should… take me to… the dance.” she said in a worn, wheezy voice. Sydney smile as a rush of memories flowed through his mind. The warm gentle spring breeze that made the grassy meadow ripple like the turning waves in the ocean. Turning and swaying over the flower soaked fields. The peaceful chirping and the gentle breeze was suddenly broken by June stampeding through the fields, a girl in a beautiful sundress. The lines of age not present on her flawless face, short curled hair like the golden ray of the sun, and eyes like the sky on a clear day. Closely following June was Sydney; his brown long hair that waved and flickered in the...
Words: 760 - Pages: 4
...Lin- Manuel Miranda Net worth Biography & Wiki: Lin- Manuel Miranda is an American Composer, lyricist, actor and a playwright whose net worth is $11 million. He was born on January16, 1980 in New York City, New York, U.S. He is well known for his creation and work in the Broadway musicals Hamilton and In Heights. Miranda also wrote the book, music, lyric for another Broadway musical Hamilton. Miranda in his childhood had written jingles. Miranda did elementary level schooling in Hunter College Elementary School and did his high school in Hunter College High School. He then graduated from Wesleyan University in 2002. He is remarkable that he co- founded a hip-hop comedy troupe when he was in college named Freestyle Love Supreme. Miranda wrote and directed several other musicals at Wesleyan and acted in many other productions ranging from musicals to Shakespeare. Career: Miranda along with John Buffalo Mailer worked with the director Thomas Kail for ‘In the Heights’. It is notable that writer Quiara Alegria Hudes joined the teamin 2004. This work was taken over by Broadway production company and this was nominated for many prestigious awards as well.After that Miranda left the cast of Broadway production on February 15, 2009.Miranda rejoined the Broadway productions as Usnavi until it is closed in 2011. In middle, Miranda worked as a English teacher at his former high school where he completed his schooling and wrote for the Manhattan Times as a Columnist and restaurant reviewer...
Words: 559 - Pages: 3
...Learning a dance routine is more fun than I thought it would be. I thought we were going to see a play in the theatre. Come to find out we were going to be taught a choreographed hip hop routine. This was a new experience for me. I was afraid of trying at first but then I realized it wasn’t that serious, so I calmed down and just danced. It was only me and Mississippi (a fellow classmate) and two other females that I didn’t know dancing when we started. It was supposed to be the whole class, but they didn’t want to dance because they were afraid of looking bad. I just wanted to have fun and I did because I have never done some of the things the dance instructor told use to do. We were dancing to a rappers song called “Work Hard, Play Hard” by Wiz Khalifa. It made it just a little bit easier that we danced to a song that I knew. If given the same opportunity again I would do it again. I had fun because we looked like we belonged in an Usher video or something when we got through. Another plus was that there were a couple of nice young ladies dancing as well, and that’s never a bad thing. All in all that was a new learning experience in my life that I never expected to happen. I just wish I could remember the dance so I could show it to other...
Words: 269 - Pages: 2
...See You again, by Wiz Khalifa featuring Charlie Puth is a song that appeared in Furious 7 as a tribute to Paul Walker. The lyrics are the main focus, but is heavily assisted by the music. See You Again emits a very emotional aura. The song begins with a repeating piano line that sets the emotional mood for the song. The voice of Charlie follows with the main focus being on the lyrics and the melody. Charlie’s voice really adds the emotional impact in this song as his high notes are filled with such delicate intensity. There is a change in pace in the song when Khalifa’s slow rapping follows Puth’s soothing voice. After Khalifa’s part, all of the background instrumentals become quiet as Puth voice and the piano appear, causing a more prominent emotional impact. The shift from Khalifa’s rapping accompanied by a lot of background music to Puth’s soulful voice with just the soft accompaniment of the piano creates a goosebump worthy musical experience. What makes this song so emotional for the listener is how relatable it can be. Unlike many other emotional songs, the lyrics to this song can be applied to almost any person who has lost a loved one. Even though I have not lost anyone close to me, I still feel very emotional when listening to the song. This fact illustrates the powerful effect this song has on the listener. The music does not merely support the vocals, instead they support each other, and make the other that much more impactful to the listener. In particular, the soft...
Words: 317 - Pages: 2
...romantic mood. I listen to slow R & b songs or slow jazz music. One of my favourites is Marvin Gaye’s “Let’s get it on” . Aesthetic Enjoyment I also listen to music for aesthetic enjoyment. I listen to such music like jazz, blues and reggae songs that I find beautiful whether, I am exercising in the gym, driving in my car, working or even when I am at home. One of my favourites is Pharell Williams’s “Happy” and Harold Melvin and the Blue Notes’s “Wake up everybody” . This songs gets me going, they are truly beautiful songs. Entertainment: I listen to Rap and R & B songs when I want to entertain my friends and family. These songs help me get away from unnecessary distractions in life. One of favourite’s is Drake’s “0 to 100” and Wiz Khalifa’s “Black and Yellow” . Music is food to my soul. When I hear a good song, I sing along if I know the lyrics, I clap or sometimes I even dance. I love new songs and the old songs too. The old songs bring back memories of the “good old days”. Depending on my moods or state of mind,. I have songs I listen to, I even have songs I listen to at specific time of the day such as in the morning, afternoon or evening. I have no doubt that my social life is greatly enriched by music. How does...
Words: 748 - Pages: 3
...Young, Wild and Free “So what we get drunk. So what we smoke weed. We're just having fun. We don't care who sees. So what we go out. That's how its supposed to be. Living young and wild and free.” This is a portion of the song Young, Wild and Free by Snoop Dogg and Wiz Khalifa. This song truly defines who are the youth today. We cannot deny the fact that the youth is different and living life without thinking the consequences of their actions. This is the best time of our lives while we are young, curious and free so we must value and be grateful because it will only come once in our life. We can enjoy and have fun once in a while but we must bear in mind that we also have responsibilities to fulfill, not only for ourselves but also for our country. Have we forgotten what Dr. Jose Rizal said? According to our national hero, “The youth is the hope of our nation.” He believes in us and has a strong faith that we could do something for our country. It is not a burden on our shoulders but this is a duty we must do. We should give back, not only for heroes who fought and died for our independence but also for our motherland where we were born, grew and lived. The term – nation building or national development, is usually used to refer to a constructive process of engaging all citizens in building social cohesion, economic prosperity and political stability in a nation in an inclusive and democratic way. Going by the definition, it is seen that all citizens are to be involved...
Words: 573 - Pages: 3
...But you just gave it away. You can't expect me to be fine, I don't expect you to care I know I've said it before, But all of our bridges burned down I've wasted my nights, You turned out the lights Now I'm paralyzed, Still stuck in that time, When we called it love, But even the sun sets in paradise I'm at a payphone trying to call home All of my change I spent on you Where have the times gone, baby it's all wrong Where are the plans we made for two? If "Happy Ever After" did exist, I would still be holding you like this [Video:] All those fairy tales are full of shit [Album:] All those fairy tales are full of it. [Video:] One more fucking love song, I'll be sick. [Album:] One more stupid love song, I'll be sick Now I'm at a payphone [Wiz Khalifa:] Man, fuck that shit I'll be out spending all this...
Words: 620 - Pages: 3
...At midnight, February 5th, 2016, Pittsburgh native rapper Wiz Khalifa added another masterpiece in his collection. This 13 song collection that he put together in, "Khalifa," shows once again that Wiz is planning on staying authentic and is going back to what made him one of the most respected hip-hop icons in the game. As expected, with this album Khalifa didn't shy away from any, "stoner," references. But, what you also get from this album is album quality, and motivational anthems as well. After listening to the album entirely, it was just one of those, "feel-good," albums. An album that will provide you with a motivated frame of mind and helps you get the day with a positive attitude. In the opening track, "BTS," Khalifa address any...
Words: 970 - Pages: 4
...In a seller’s market, buyers must adopt new tools and strategies to compete effectively on a new playing field. Consolidating supplier markets, rising energy prices and the growing demand for raw materials in emerging markets have fundamentally changed the purchasing framework. Suppliers are more powerful than ever, which means buyers must adjust quickly to a new playing field. A.T. Kearney developed The Purchasing Chessboard—a compilation of insights and experience from thousands of purchasing projects performed worldwide—to help procurement professionals master the tools of their trade. The Purchasing ChessboardTM Buying in a seller’s market Since the 1980s, most procurement professionals have operated in a buyer’s market. Using relatively simple tools—RFIs and RFPs, bundled products and services, and multi-year contracts—companies could negotiate from 1 to 3 percent annual price reductions from suppliers. But this “golden age” of purchasing appears to be over. The ongoing consolidation of the supplier market, rising energy prices and the increasing demand for raw materials from emerging markets means more companies are in a seller’s market. And buyers must adopt new tools and strategies to compete effectively on a new playing field (see sidebar: A New Playing Field on the next page). New Strategies in a Seller’s Market In a seller’s market, old purchasing strategies such as pitting suppliers against one another, or simply requesting...
Words: 369 - Pages: 2
... in recent years it is evident that the strategy of these two companies has tilted in favor of the Greenfield investments. There are various factors responsible for both Aldi & Lidl in choosing Greenfield investment as a primary market entry strategy. Some of these factors are as mentioned below: Degree of freedom: Greenfield investment involves setting up business in the manner as perceived by the investors. They are free to choose their own suppliers, channel of distribution and so this freedom allowed the two companies to change required strategy whenever required in order to adapt to different market conditions in different countries. This strategy involves few rules, regulations, licensing issues that allowed the company to cash in on the brand name, which means ability to attract new customers with relatively low costs. Resource & efficiency: Since Germany had already been exploited, the companies¶ seeked for ways of acquiring resources at much lower rates. So by choosing this stategy , , would help them to compete in the markets with major supermarkets and hypermarkets as they could drive down the costs of products that would lead to attracting more cunsumers loyalty . This could enable them to maximize their market share. Other Factors: Political developments: the end of communism 1990¶s allowed for privatization and expanding their business in international fields had become much easier as a result,. Technological aspects: Developments...
Words: 1159 - Pages: 5
...Developing a Rural Market e-hub The case study of e-Choupal experience of ITC B. Bowonder, Vinay Gupta and Amit Singh Abstract ICT has potential to make significant inroads in a traditional agrarian economy like India. Indian agro-sector has been exploiting the benefits to ICT. Innovative ICT application platforms are being created by private sector players in conjunction with local farmers. One such private initiative has been by ITC Ltd in the state of Madhya Pradesh. It has helped the farmers in many ways, such as developing of local leadership, shared ownership of the assets created in this initiative, access to the latest knowledge for the agro-sector, sustainable income levels and skill development for productivity improvement. This initiative from ITC[1] has become a benchmark today in the ICT initiatives in agro-sector. Several best practices can be learned from this initiative, namely: § ease of replicability and scalability § customization to meet the specific local needs and § organizational commitment. The success of e-choupal has heralded a new era in the Indian agro-sector. The work needs to be carried forward and replicated in the other untapped areas. Creating business channels that can create a win-win situation both business and farming community has enormous economies of scope. Once a channel is created it could be used for many products and services as shown in this case study. The main reasons for the success of the platform have been the involvement of...
Words: 7556 - Pages: 31
...which individuals and groups obtain what they need and want by creating and exchanging items of value. 2. [pic]A distributive system: Marketing is viewed as a process whereby in a democratic society, operating within a free market or mixed economy, there evolves a system of distribution that facilitates transactions resulting in exchange and consumption. 3. [pic]A functional area of management: Marketing is seen as a functional area of management, usually based in a particular location within the organisation, which uses a collection of techniques, for example, advertising, public relations, sales promotion and packaging to achieve specific objectives. 4. [pic]An overall business philosophy: Many firms see marketing as the keystone of their business. Marketing is viewed not as a separate function, but rather as a profit-orientated approach to business that permeates not just the marketing department but the entire business. The central mission of the organisation is seen as the satisfaction of customer requirements at a profit (or, in not-for-profit sectors, at a maximum level of efficiency or minimum level of cost). This is achieved by focusing the attention of the entire organisation on the importance of the customer and the needs of the market-place. 5. [pic]A targeting or allocation system: Marketing is perceived as the way any organisation or...
Words: 574 - Pages: 3
