How Marketable is BSHRM Program among
H.E. Strand Senior High School?

Today’s competitive world offers a wide array of challenges not only to the graduating students and degree holders, but as well as to the educational institutions that offers various programs aimed at preparing their students for the job-seeking competition. At present, the country’s many ongoing educational reforms to include the enhanced basic education curriculum through the K – 12 will surely bring a positive paradigm shift in the needed learning competencies. This would require a major turn in the curricula and in the course offerings of higher educational institutions. With the demands of the changing times and in response to educational reforms, higher educational institutions like LCC-C should review and assess its program offerings. One of the courses offered by La Consolacion College Caloocan is Bachelor of Science in Hotel and Restaurant Management (BSHRM). To measure the relevance of this program, or any program offerings of any educational institutions, we need to analyze the interests of the future high school graduates. The questions we need to ask are:
• Are they interested to pursue a college degree?
• What is the overall state of interest or preference given to BSHRM by incoming college students?
• What is the chance for BSHRM program of LCC-C be chosen by Senior High School in college?
• Will the demand for people with good working knowledge of the hospitality industry continue to arise?
These are some of the things that an educational institution need to consider to find out whether the programs they are offering are still relevant and responsive to the needs of the society.
This research paper seeks to determine the overall impact of LCC-C BSHRM Program to HE Strand Senior High School students whether they will pursue higher education after senior high