...a) Marketing concept Deutsche Lufthansa is the flag carrier of Germany and the largest airline in Europe in terms of overall passengers carried. The name of the company is derived from Luft (the German word for "air"), and Hansa (after Hanseatic League, the powerful medieval trading group). The airline is the world's fifth-largest airline in terms of overall passengers carried, operating services to 18 domestic destinations and 183 international destinations in 78 countries across Africa, Americas, Asia and Europe. Together with its partners Lufthansa services around 410 destinations. With over 722 aircraft it has the third-largest passenger airline fleet in the world when combined with its subsidiaries. d) Marketin Mix - when marketing its products firms need to create a successful mix of: · the right product · sold at the right price · in the right place · using the most suitable promotion. To create the right marketing mix, businesses have to meet the following conditions: · The product has to have the right features - for example, it must look good and work well. · The price must be right. Consumer will need to buy in large numbers to produce a healthy profit. · The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation. · The target group needs to be made aware of the existence and availability of the product through promotion. Successful...
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...BUSN 319 Marketing Plan for DeVry Restaurant Shop “DEVRY FOODS” Proposed by: Submitted to: TABLE OF CONTENTS COMPANY DESCRIPTION 1 Figure l –Devry Foods________________________________________________________________2 STRATEGY FOCUS & PLAN 2 Mission 2 Goals 3 Core Competency & Competitive Advantage 3 SITUATION ANALYSIS 4 Figure ll SWOT Analysis 4 Industry Analysis 5 Figure lll. Market Analysis 6 Competitor Analysis 6 Company Analysis 6 Customer Analysis 7 MARKET PRODUCT FOCUS 7 Marketing & Product focus 7 Marketin & Product Objectives 7 Target Markets 7 Points of Difference 8 Positioning 8 MARKETING PROGRAM _____________________________________________9 Product & Price Strategy___________________________________________________9 Break-Even Analysis______________________________________________________9 Figure lV – Calculating a Break-Even Point ____________________________________10 Figure V – Break-Even Point for Study Central__________________________________10 Promotion & Place__________________________________________________________________11,12 FINANCIAL DATA & PROJECTION____________________________________________________ _____12 Figure V1– 1 year _________________________________________________________13 Figure V11 – 5 yr__________________________________________________________14 One year Projection______________________________________________________12,13 Organizational Structure___________...
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...Business plan 1 Executive Summary Coffee and western-style food grown up in 1990s in China. With the rapid development of China's urbanization, more and more managers, businessmen and students through the way of drinking coffee to reduce stress. For example, however, the average of coffee consumption in Shanghai is just 20 cups per person per year. Comparing with Japan and Europeans, per person almost consume per cup per day. Cheers Coffee Bar is formed as personage in Xiasha in Hangzhou province in China. There are about 5 competitors share the market shares. But, due to increasing the demand of coffee, new coffee bar can get huge development opportunity. The Coffee bar will operate a 1400 square foot in the Gaosha Business Street, and it is expected to invest about RMB 400,000. Cheers Coffee Bar will provide different varieties of coffee and Chinese snacks. Also, high quality service will make customer satisfaction. Financial Goals Sale Net income Year 1 ￥1,080,000 ￥193,800 Year 2 ￥1,113,875 ￥201,852 Year 3 ￥1,147,720 ￥208,749 2 TABLE OF CONTENTS Cover page ----------------------------------------------------------------------------------------1 Executive Summary------------------------------------------------------------------------------2 Table of contents ---------------------------------------------------------------------------------3 1.0 Management----------------------------------------------------------------------------------4 1.1 Leadership Role 1.2...
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...regulatory), discuss an actual trend that fits into that particular environmental force, and provide an accompanying marketing opportunity Devry BUSN319 Week 2 Discussion 1 & 2 Latest 2015 October Discussion 1 The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchase event. Provide an example of an item that may require a long time, and another that may progress relatively quickly through the purchase decision process. What may be some common characteristics among items that have a longer time frame? Discussion 2 Visit the U.S. Census website. What information can you find on this site that will help you to estimate size of market for your marketing plan topic? By using the Internet to also research articles written by trade journals and industry experts, what other relevant information can you find about your industry to help you estimate your market size and market potential?...
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...EXECUTIVE SUMMARY S. NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 CONTENTS EXECUTIVE SUMMARY MARKETING STRATEGY OF PIZZA HUT HISTORICAL HIGHLIGHTS OF PIZZA HUT CUSTOMER FOCUS COMPETITORS STRATEGY INDUSTRY ANALYSIS SCANNING THE INTERNAL ENVIORNMENT MARKETING STRATEGY PRODUCT STRATEGY PRICING STRATEGY PLACE STRATEGY PROMOTION STRATEGY GLOBAL STRATEGY BIBLOGRAPHY APPENDIX PAGE 5 6 7 10 14 19 22 26 27 32 36 39 50 54 55 2 Pizza Hut, the world’s largest Pizza chain with over 12000 pizza restaurants and delivery outlets worldwide has the vision of becoming the best branded restaurant with the best delivery and franchise network thereby providing the best food and best value to the families. Pizza Hut as a company has always tried to target and satisfy various diverse customer categories in different countries depending upon various factors and situations. Pizza Hut in order to fulfill its marketing objective of maximizing customer satisfaction by providing high quality products, has believed in the following marketing strategy: “Think Global, Act Local” Pizza Hut has tried to target each and every diverse population segment either on the basis of age (kids, teenage, office goers, senior citizens) or on basis of lifestyle (singles or couples) or special interest groups (celebrations, parties, festivals). As a part of the marketing strategy, Pizza Hut follows total market strategy along with international market strategy coupled with early entry strategy. Marketing...
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...A SUMMER INTERNSHIP PROJECT REPORT ON ANALYSIS OF PRODUCT DEVELOPMENT AND CUSTOMER FEED BACK BY GUJARAT MILKMARKETING FEDERATION LIMITED SUBMITTED TO BY ROHIT.B.PATHAK ROLL NO-11-E35 This report is submitted to the University / Institute in partial fulfillment of the requirement for the curriculumas prescribed by the University of Mumbai. Table of Contents TOPIC | PAGE NO | Executive Summary. | 6 | Industry Profile. | 7 | Company Profile. | 12 | Products. | 13 | Amul Pro Description. | 21 | Research Methodology. | 25 | Questionaire. | 30 | Comparison With Bournvita. | 31 | Findings. | 33 | Conclusion. | 34 | DECLARATION I hereby declare that all the work presented in the summer internship project report entitled “ANALYSIS OF PRODUCTDEVELOPMENT AND CUSTOMER FEEDBACKBY GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LIMITED. atVidylankar Institute of Technology , Wadala and AMUL is my authentic record of my own work carried out . Certificate of Internship This is to certify that MR ROHIT.B.PATHAK a student of vidyalankar institute of technology and pursuing two years full time MASTERS IN MANAGEMENT STUDIES (MMS), underwent two months of internship with us from may 2, 2012 to June 5, 2012. During the internship, MR ROHIT.B.PATHAK has successfully completed the project titled “analysis of product development and customer feedback. .” Under the guidance of MR.P.S BABRA, We wish MR ROHIT.B.PATHAK the very best for his career...
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...FRANCHISING & PRODUCT LINE MANAGEMENT 1 In July 1991, Irfan Mustafa faced several dilemmas. As West Asia area vice president and chief executive officer of Pepsi Cola Pakistan Incorporated (PCI), Mustafa was charged with developing a strategy to grow share and profitability across PCI sales but focusing particularly on 7-Up. Pepsi Cola International had shifted focus to its global brands and, since acquiring 7Up International in 1986, had withdrawn all marketing and technical support for Pepsi’s local Pakistani brand, Teem. As a country manager, however, Mustafa was evaluated on profitability, and Teem was a profitable brand. Mustafa knew that he would need to make important decisions about Teem in developing a brand strategy and marketing plan. Considering Teem’s success in Pakistan, Mustafa wondered how he should position the soft drink and whether to continue investing in it despite the loss of international support. With PepsiCo’s acquisition of 7-Up International, arranging for 7-Up and PCI bottlers in Pakistan to merge also became a priority for Mustafa. The ability to coordinate strategies across all bottlers producing PCI brands would be essential. By August 1990, PCI had been able to merge 7-Up and PCI bottlers in three regions. As contracts expired over the next year or two, Mustafa would need to convince the remaining 7-Up bottlers to sell their plants to PCI bottlers as well. With the mergers complete, Mustafa’s next step would be to persuade bottlers to adopt an updated...
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...A Thesis paper on CURRENT TRENDS in ONLINE MARKETING IN BANGLADESH Prepared by Rokibul Hasan Reg No. 101-131-001 M. Sc. in MIS Supervised by Ahsan Habib Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh Trends in Online Marketing in Bangladesh [pic] A thesis submitted by Rokibul Hasan The undersigned here by certify that they have read and recommend to the controller of Examination for acceptance of the thesis entitled- Trends in online marketing in Bangladesh by Rokibul Hasan, ID: 101-131-001. I t has been defended in front of the following members of the thesis committe on 7th July 2012. The members have accepted this thesis as the partial fulfillment of the requirement for the degree of Masters of Science in Management Information Systems. _________________________________ Ahsan Habib Chairman Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh _________________________________ Fuad Ahmed Member Assitant Professor Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh...
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...Explore Submit Search Upload Login Signup Search SlideShare Download SlideShare for Android. 15 million presentations at your fingertips S hare Email Embed Like S ave by AtulVerma by MBA CORNER By Ba... × Hemanth Dnyaneshwar Ajay Sanjeet Yadavalli chirag16Patnayak Paresh Ashara Jay MishrabyWaghKumarshare! by document?Abhishek Gupta by Like thisshrutivatranaWhy not Guptaby vaibhavlate Share Email Branding strategies of amul 15990 views A project report on distribution ch... 9203 views Amul report 7231 views Amul ppt Presentation - largest foo... 46869 views amul brand strategy 14279 views report Amul 9215 views SUMMER INTERNSHIP PROJECT ON AMUL 13149 views Amul final pdf 4610 views Amul: the brand building challenge 18094 views Amul Mithaimate Analysis Report 546 views Amul2 8828 views Amul Facts 1923 views Related M ore Branding strategies of amul 15990 views Follow Like A project report on distribution channel and demand of amul beverages in hubli 9203 views Like Amul report 7231 views Like Amul ppt Presentation - largest food brand in India & Asia 46869 views Like amul brand strategy 14279 views Like report Amul 9215 views Like S UMMER INTERNS HIP PROJECT ON AMUL 13149 views Like Amul final pdf 4610 views Like Amul: the brand building challenge 18094 views Like Amul Mithaimate Analysis Report 546 views Like Amul2 8828 views Like Amul Facts 1923 views Like Amul 810 views ...
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...FACTORS AFFECTING CONSUMER BEHAVIOUR ON PRODUCTS CHOICES:A SURVEY OF SUPERMARKETS IN ELDORET TOWN ABSTRACT This study will look on the ability of the local supermarket to take in to account the consumer buying behavior and characteristic as a baseline for defining marketing programs. To better understand why consumers buy as they do, many marketers turn to the behavioral sciences for help. Similarly, there are numerous theories, models and concepts making up the the field. These variables and the buying process are usually affected by relations with other people too. The study will look at how individuals interact with family, social class, and other group who may have influences. The study will be conducted in Eldoret town in the month of January 2011, and will adopt a survey design. The study will target customers, managers from 10 major supermarkets, cashiers, accountants and supermarkets attendants. Data will be collected using questionnaires, and analyzed using statistical techniques. Similarly some variables of special interest to marketers include motlvation, perception, learning, attitudes, and lifestyle. Much of what we know a bout these psychological [interprets} variables draws from ideas originally developed in the field of psychology. Inadditon,a solid understanding of consumer behavior is necessary because consumer actions influences the success or failure of marketing strategy, and because firms must create marketing mix that satisfies customers. Moreover...
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...Marketing Principles Lecture Notes 31/7/2014 Marketing Process Create value for customers and build customer relationships Capture value from customers in return 1. Understand the marketplace and customer needs and wants. 2. Design a customer driven marketing strategy 3. Construct an integrated marketing program that delivers superior value 4. Build profitable relationships and create customer delight 5. Capture Value from customers to create profits and customer equality Create value for customers and build customer relationships Capture value from customers in return 1. Understand the marketplace and customer needs and wants. 2. Design a customer driven marketing strategy 3. Construct an integrated marketing program that delivers superior value 4. Build profitable relationships and create customer delight 5. Capture Value from customers to create profits and customer equality Figure 1.1 Figure 1.1 To explain the various elements of the marketing process, we must first understand the steps in the marketing process. There are five steps in the marketing process and each step consists of many elements. Figure 1.1 present a simple five step model of the marketing process. In the first four steps, the first three steps lead up to the four and most important step; building profitable customer relationships. The fifth (or) final step involves capturing value in return in the form of current and future sales, market share, and profits by treating superior customer value the firm...
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...Subject: Successful Princeton Applicant Through all of my accomplishments and disappointments, I have always been especially proud of the dedication and fervor I possess for my personal beliefs and values. Unfortunately, it has often been difficult for me to remain outwardly firm and confident in a town where most people think alike and reject exceptions. Whenever I have expressed my position as a pro-life advocate, peers have badgered, accused, and ridiculed me for simply believing in something that they scorn. Despite all the pressure, I never waive red from my belief, yet I became frustrated and began to lose the courage to publicly express my opinion on this controversial topic. To gain some insight and reassurance for myself, I attended the New Jersey Right to Life Convention in the spring of 1995. This experience uplifted me and offered great inspiration and enlightenment. At the convention I received an overwhelming amount of support and encouragement from wonderful people who advocate the very principles I believe in. This convention was so inspiring that the next day in school I was able to relate my experience to one of my biggest opponents on the subject. Also, the abundant information available at the convention enabled me to defend my position on abortion more effectively. Attending this convention accomplished two things. It proved my commitment to my belief, in that I took the initiative to strengthen and support my opinion, refusing to give up or lose heart. Unlike...
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...Production and Operations Management –MGT613 INTRODUCTION TO PRODUCTION AND OPERATIONS MANAGEMENT VU Lesson 01 POMA Previously called Production Management Then Production and Operations Management Often called Operations Management Should not be confused with Operations Research or Production Management which are the domain of Mechanical and Industrial Engineering. THE COURSE CONTENT Tentative Course Content Units of Learning wise Unit I ( Introduction and Productivity, Strategy and Competitiveness) Unit II ( Forecasting) Unit III ( Design of Production Systems) Unit III ( Quality) Unit V ( Operating and Controlling the System) Tentative Course Content Lecture wise Unit I ( 5 Lectures) Unit II (3 Lectures) Unit III ( 12 Lectures) Unit III ( 10 Lectures) Unit V ( 15 Lectures) History of Management Frederick Taylor and Gilbreths (Lillian and Frank Gilbreth) are pioneers of transforming management to scientific domain. Borrows a lot of information from Engineering and Management to give an overall bigger picture of operating and managing any organization. Difference between Operations Management and Research OR relies on mathematical modeling and OM relies on practical scenarios/industrial cases. OR domain and tool of Engineers while OM is considered to be one of the critical tools of Managers. OR considered more powerful to improve the whole system where as OM can be applied to a part of the system. OR relies on mathematical modeling while OM relies on practical scenarios/industrial...
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...Bare Bones Revision Guide AQA A2 Business Studies Unit 4 The Business Environment & Managing Change y y lic po ar e h th ow gr ar et on m y ion lic o yp t ec ot tive pr pec t s st n o em ti un xa idy ta ubs s c e l se w s po ket ies ar eg e m at g str ad y c s tr gin te er ra oli ver ersment n of emorpo m l p o rg ploy xatio ts ke e cl er ers n m lder p yme u ns keho plo a co n io t fla in g lin r e ng hao a ke c eed c a m fis t objectives t fr d men aims an ic environnment m econo enviro ment social nviron ange h legal e e em un ta of c causes ship leader g and proc hange g for c ess entin implem ing change s manag decision plannin rship exch st rates intere tives objecg markets in g emerg tion inflaange rates cto phic fa nemp subsid taxa hea u n envirot l M e ade s on na a n gi ra demog al dec politic ow ons er su n c C change i nfl subunemployateion men si m nt t re gula dy tio p an h envir social u lea ence ns d s fisc ersh al p i olic p y ge leade e cultur nt onme leg al inte stra rnal c teg au infl ic decisio ses enviro n missio tec al envir ecisio nt ra hno onm ns logi ent po cal or c strategi es influenc ent nm han...
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...MANAGEMENT CONTROL SYSTEMS Performance Measurement, Evaluation and Incentives Second Edition Kenneth A, Merchant University of Southern California Wim A. Van der Stede London School of Economics Lffir Prentice Hall FINANCIAL Th,tES An impriil of P Harlow, England . London ' eatson Education New York . Boston . san Francisco . Toronlo Sydney. Tokyo . Singapore. Hong Kong .Seoul. Taipei. New Delhi Cape Town . Madrid . Mexico City . Amsterdam ' Munich . Paris. Mian "@@64wrw MANAGEMENT AND CONTROL in organizations. Management contlol \ fianagemenr conrrol is a critical function o In Aplil 2005, employees at the 75-year-old California-based not-for'-proirt Gemological Institute of America (GIA), the world's largest grader of diamonds, were accused of accepting bribes fi'om large diamond dealers to inflate diarnond grades. Large diamond can lead to large financial losses, r'eputation damage, and possibly even to organizational failure. Here are some recent examples: IYlfaitures dealers rvouid submit proportionally high bids, often 20 to 30qa highel than prevailing bids fol lough stones. knowing that they would be able to sell these stones at a profit because they bribed GIA staff to get a higher-than-deserved grade. A small differ-ence in grade can mean a huge difference in price, often hundreds of thousands of dollars on larger diamonds. The size of the blibes is unknown, but the probe into the allegations...
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