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Marketinf Plan

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Submitted By myonestudent
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Final Marketing Plan
MKT/421
February 20, 2014
Robert Thompson

Final Marketing Plan for Pepsi GO Tea

The history of Pepsi-Cola dates back to 1902 when a young pharmacist named Caleb Bradham began experimenting with mixing a combination of juice, spices, and syrups to create a new and refreshing drink to satisfy his customers. In these efforts, he succeeded beyond all expectations inventing the beverage know today as Pepsi-Cola.
Our goal is to be the leading producer of healthy products to include our new Go-Tea. Pepsi explored the market and will now launch a new tea for its customers. The Pepsi Go-Tea “will offer a healthier choice of tea containing low sodium, no fat, carbonation, or sugars which is a major concern for the consumer (Tea Fact Sheet, 2013).” Pepsi will make its first priority to appease to the taste of the consumer and to ensure a healthy drink is produced in the most environmentally safe containers.

Team B will introduce a new tea, named “Pepsi GO Tea.” Although the Brisk product is a subsidiary of PepsiCo, the company is looking to launch a new product named Pepsi Go Tea.
This new tea will be different because the oils that produce the flavor for the teas normally diminish over time. PepsiCo will use loose tea leaves opposed to rudimentary tea bags.
The loose tea leaves enable room for the tea leaves to swell and expand with room to infuse their flavors. In contrast, tea bags do not render such an option based on the confines of the limited space of the tea bag. The Pepsi Tea is fortified with antioxidants called flavonoids; assists with the reduction for risk to Alzheimer’s, diabetes and can foster healthier teeth, gums, and stronger bones ("Delish", 2014). Pepsi Tea will consist of extracts from Oolong, Black, and Green Tea. Oolong tea assists with the epidemic of obesity. Black tea helps

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